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Calabarzon products at the OTOP Luzon Island Fair at the Megamall
Thursday, November 18, 2010
More than 40 micro, small and medium entrepreneurs and cooperatives from the Calabarzon Region will exhibit products at the 5th OTOP Luzon Island Fair (OLIF) on 18-22 November at the Megatrade Hall of the SM Megamall in Mandaluyong City.
Gracing the event at the opening rites on Thursday will be Secretary Gregory Domingo of the Department of Trade and Industry along with Batangas Governor Rosa Vilma Santos-Recto.
Governor Vilma Santos-Recto will be the guest of honor and will deliver a keynote address during the opening rites on18 November at 2:00 pm.
The trade fair having this year's theme 'Pamaskong Handog ng Luzon' showcase products of the Luzon Island.
Among Calabarzon's line-up of products on sale at the fair are arts & crafts; the famous embroidered items of Batangas and Laguna; fashion accessories made with coconut and waterlily, health & wellness products; Laguna's Liliw footwear and Los Baños' aromatherapy products; the buri-woven products of Quezon; and the elegant furniture, gifts, housewares & home decors of Rizal.
Expected to be bestsellers are the region's icons in processed food - the famous barako coffee of Batangas and Cavite; banana chips; Laguna's kakanin, puto-biñan, buko pie, and processed duck/duck eggs; Cavite's tablea de cacao, tahong chips, processed fish, muscovado sugar, and atchara; Quezon's coconut-based delicacies; and Rizal's exotic food - among them the famous balaw-balaw.
Sideshows consisting of product processing, cooking and fruit-carving demonstrations, weaving, health and wellness, and cultural presentations will be hosted by the different regions of Luzon during the 5-day fair.
Awards will be given to exhibitors chosen as the best seller, most innovative and best dressed booth.
Last year, Laguna's Aishe Footwear won the most innovative award with its gladiator shoes - made with waterlily fibers - the winning product.
Also, Dory's Lambanog of Quezon and Wild Bamboo Craft of Rizal were each awarded as best dressed booths for the food and non-food categories, respectively.
Adopted from Japan's One Village, One Product movement, the 'One Town, One Product' (OTOP) program prompted local governments - as assisted by the Department of Trade and Industry (DTI) - to identify, develop and promote products (or service) that has potentials for global acceptability and competitive advantage.
The OTOP Luzon Island Fair, among the major and most prestigious domestic trade fairs organized by the DTI as part of its marketing assistance for entrepreneur development, provides the bigger stage for products not only to increase sales and incomes but also to expose entrepreneurs and their products to bigger markets such as exporters and institutional buyers.
Other fairs and expositions organized by the DTI are the International Food Exposition (IFEX), the National Trade Fair (NTF), the Manila FAME, and the regional trade fairs which are spread throughout the year.
The participating exhibitors are Edna and Rebecca's Banana Chips & Coated Peanut, Paper and Arts, Inc., Mila's Embroidery, Chona's Handmade Embroidery & Gift Shop, Merlo Agricultural Corporation, and the City Government of Tanauan, Batangas;
Carm Foods Enterprises, Café Amadeo Development Corporation, Delfa's Food Products, Ocean Fresh Tahong Chips, Magallanes Women's Club MPC, Alfonso Tablea Producers Cooperative, Bailen's Best Producers Cooperative, Sweet Style Beadworks; and 2417 Souvenir Shop, Cavite;
Aishe Footwear, Ceblamo's Burdang Lumban, CSM International, Jhaz Footwear, Melo Jean Works Creation, Ang Tindahan ng Itlog ni Kuya Atbp., Red Palm Ventures, Kalakal Cavinti Atbp., Souvenir Shop, Aling Nene's Buco Pie & Puto Biñan Delicacies, Kutitap Aromatherapy Crafts, Gen-Randy Buko Tart at Pasalubong, Annie & Nestor Food Products, MC Bote Health Care, ACERR Enterprises, of Laguna;
Quezon's Candelaria OTOP Producers Cooperative and Sampaloc Weavers Association;
ELMN Enterprises, CD Handicraft, Inc., Wild Bamboo Craft, Yamang Atin Enterprises, Medoth Philippines, JCCJ Designs & Crafts, Tiberiade Community Foundation, Inc., Revelation Arts & Crafts Design, Chamonde Corporation, ARH Arts & Crafts Collection, MLGS Herbal Products, Balaw-Balaw Food, Benelco Enterprises, Jaime Gerardo Designs, and JA Eustaquio Enterprises, of Rizal.
Also joining the trade fair as exhibitors are the region's beneficiaries under the Comprehensive Agrarian Reform Program (CARP) and the Local Government of Tanauan, Batangas.