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DTI launches Pandesal ng Bayan

Tuesday, October 27, 2009

To promote increased consumption of bread, the Department of Trade and Industry (DTI) extends its support to the country’s community baker in launching the Pandesal ng Bayan, a project that assures consumers of a P1.50 per piece pandesal that weighs at least 20 g.

The Pandesal ng Bayan Project is a joint undertaking of DTI, the Bakers’ Association of Labac-Cuenca, Inc. (BALC), the Cuenca Bakers Multi-Purpose Cooperative (CBMPC), the Filipino-Chinese Bakers’ Association, Inc. (FCBAI), the Philippine Baking Industry Group, Inc. (Philbaking), and the Philippine Federation of Bakers’ association, Inc. (PFBAI), with a combined number of cooperating members totaling to 570 bakeries nationwide.

“From our discussions, the bakery industry expressed the need for government support in their campaign to urge Filipinos to once again buy pandesal. Sales among community bakers have dropped 50% since the country experienced increasing price of flour that peaked in 2008,” Secretary Favila explains.

Timed with the appeal of the Department to reduce the price of pandesal, the bakers’ associations have come up with the P1.50 pandesal with a baked weight of not less than 20 g providing a cheaper option to consumers as against the usual P2.00 per piece.

Secretary Favila reports, “With the significant decrease in the average price of locally-milled flour from P980 per 25 kg sack in August 2008 to P790 per 25kg sack in August 2009, the Department has been pushing the local bakers to reduce the price of pandesal accordingly, so as to make the staple breakfast of the Filipinos affordable.”

“Based on the study conducted by DTI, in consultation with the bakers’ associations, the price of a 20 g pandesal should be P1.40 to P1.50 given that the current average price of a 25 k sack of flour is from P750 to P790, and with other costs of ingredients and utilities factored in,” adds Secretary Favila.

DTI Consumer Welfare Undersecretary Maglaya stresses, “The sale of Pandesal ng Bayan is not mandatory. However, all bakeries are enjoined to participate in the project to encourage consumers to buy bread, which eventually would further strengthen the local bread industry.”

“We are closely working with the group millers and bakers’ associations to maintain a reasonable price for flour and pandesal as well as other bread products for the benefit of consumers and also for the development of the baking industry,” adds Undersecretary Maglaya.

The Pandesal ng Bayan is available at 570 participating bakeries nationwide. Consumers can download the list of cooperating bakeries here or inquire at DTI Direct 751.3330.

The launch of the Pandesal ng Bayan was led by Secretary Peter B. Favila, together with Consumer Welfare Undersecretary Zenaida Maglaya, BALC President Alex Magpantay, CBMPC Manager Eugenio Rosales, PFBAI Vice President Lucito Chavez and Julie’s Bakeshop President Virgilio Espeleta, which was held on 23 October 2009 at the Julie’s Bakeshop in Farmers Market, Cubao, Quezon City.

DTI enjoins consumers to buy the Pandesal ng Bayan at the nearest participating bakeries in their areas to get their money’s worth. For more information on the Pandesal ng Bayan Project, call DTI Direct at 751.3330.

Click here to download list of cooperating bakeries.
Thursday, April 24, 2014 3:41PM GMT+8

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