The One Town, One Product (OTOP-Philippines) is a priority program of the government to promote entrepreneurship and create jobs. Through OTOP, local chief executives of each city and municipality take the lead in identifying, developing, and promoting a specific product or service, which has a competitive advantage.

OTOP-Philippines supports micro, small, and medium enterprises (MSMEs) to manufacture, offer, and market distinctive products or services through the use of indigenous raw materials and local skills and talents.

Features
OTOP-Philippines offers a comprehensive assistance package through a convergence of services from local government units (LGUs), national government agencies (NGAs), and the private sector. This includes:

The Medium-Term Philippine Development Plan (MTPDP) 2004-2010 outlines the dual strategies of product development through OTOP-Philippines and credit provision through SME Unified Lending Opportunities for National Growth (SULONG) to support 3 million entrepreneurs and generate 6-10 million jobs.

Partners
Office of the President (OP)
OTOP-Philippines is a priority program of Her Excellency President Gloria Macapagal-Arroyo to increase jobs and develop MSMEs nationwide.

Department of Tourism (DOT)
OTOP-Philippines is an added value of the Wow! Philippines campaign of the Department of Tourism by promoting the country's tourist spots with each tourism venue's unique products, which are the considered part of the OTOP Program.

Philippine Charity Sweepstakes Office (PCSO)
With OTOP's end goal of providing more jobs to Filipinos and alleviating poverty in the countryside, the PCSO strongly supports the OTOP Program and its advocacies through OTOP special projects and trade fairs.

Department of Science and Technology (DOST)
The DOST supports OTOP-Philippines through its Packaging Research and Development Center to assist in the packaging and labelling of OTOP-registered products, particularly for food and beverages, to reach international packaging standards.

Supporters
Philippine Chamber of Commerce and Industry (PCCI)
The PCCI Trade Committee aims to establish greater private sector involvement and provide greater business sector inputs in striking a balance between domestic competitiveness and the implementation of international trade agreements. Subsequently, it intends to harness business-government cooperation in putting forward policy advocacies on trade-related issues.

Federation of Filipino-Chinese Chambers of Commerce and Indsutry, Inc. (FFCCCII)
The FFCCCII continues its commitment to community leadership and services to the country. They remain a proactive partner of the government in nation-building, giving their continued support to pursue the common vision of a modern Philippines founded on social justice and enjoying economic prosperity.

Click here to visit the OTOP Website.