Contents: Cover Page, Table of Contents, & Foreword PART I: INTRODUCTION Chapter 1:STARTING A SMALL ENTERPRISE - What is a Small Business?
- Some definitions
- Strengths and weaknesses of a small business
- Do You Have What It Takes To Succeed in Business?
- The role of an entrepreneur
- Personal characteristics of entrepreneurs
- Rewards and Risks of Being an Entrepreneur
- Doing (Small) Business in the Philippines
- Incentives to small enterprises
- Disincentives
Chapter 2:WHERE DO YOU START? - Looking within
- Looking outside
- Some Options: Buy a business, Take a Franchise, etc.
- Buying an existing business
- Taking franchise
- Over a Hundred Business Ideas
Chapter 3:ASSESSING YOUR BUSINESS IDEAS - The Right Type of Business
- How Do You Start?
- Screening Your Ideas
- Knowing the market for your product or service
- Creating your product or service
- Putting your business together
- Looking at your finances
- SWOT Analysis
- Making the Final Selection
PART II: STARTING YOUR BUSINESS Chapter 4:THE BUSINESS PLAN - Why Plan a Business?
- Components of a Business Plan
Chapter 5:DETERMINING YOUR MARKET - Understanding Your Market
- Segmenting the market
- Targeting
- Understanding your target
- Analyzing the Competition
- Estimating Potential Market Demand
Chapter 6:MARKETING STRATEGIES - Product Strategies
- Branding
- Packaging
- Labeling
- Product Support
- Product Attributes
- Place Strategies
- Price Strategies
- Promotions Strategies
- The message
- Promotion tools
Chapter 7:MAKING YOUR PRODUCT AND COMPLETING YOUR SERVICE - Choosing Your Place of Business
- Locating where you can minimize costs
- Other considerations
- Designing Your Plant Layout for Better Efficiency
- Calculating how much space you need
- Putting your machines and equipment in the right place
- Getting Your Machines and Equipment
- Choosing the right machines
- The steps to follow in purchasing
- Maintaining Equipment and Machinery
- Managing Your Inventory
- Avoiding poor inventory practices
- Controlling your inventory
- Monitoring your stocks
- Doing a physical count
- Valuing your stock
- Production Planning and Control
- Why plan your production activities?
- Production planning
- Controlling production activities
| Chapter 8:ORGANIZING YOUR BUSINESS - The Legal Forms of Business
- Registering Your Business
- Why register?
- Where to go and how to get there
- Where to register
- Steps in applying for a business name (single proprietorship) with the DTI
- Steps in applying for a business permit in the City of Manila
- The BMBE Law and Your Enterprise
- How to register a BMBE
- Cost of registering a BMBE
- Where Else to Register
- Some reminders when you register
- Other Things to Take Care Of
- Staffing Your Business
- Getting the Right People
- Other Matters
Chapter 9:COSTING YOUR PRODUCT OR SERVICE - What are Costs?
- Benefits of knowing your costs
- The different types of costs
- Costs and Pricing
- Costing steps for a manufacturer or a service provider
- Costing steps for a trader
- Costing: trading
- Costing: service and manufacturing
- Some ways to reduce your costs
Chapter 10: BASIC RECORD KEEPING FOR THE NON-ACCOUNTANT - First Things First
- The Chart of Accounts
- The Mechanics of Keeping Score
- 1st step: Journalizing
- 2nd step: Posting to the ledger
- 3rd step: Making the trial balance
- 4th step: Making the financial statements
- Books of Accounts
- What happens if there are to many….
- Financial Statements
- Income statement
- Balance sheet
Chapter 11:MANAGING YOUR FUNDS - Sources of Funds
- Some Poor Cash Management Practices
- Nine Dos and Don’ts in Managing Your Funds
- Some Cash Management Strategies
PART III: BUSINESS PLAN WORKBOOK Chapter 12:BUSINESS PLAN WORKBOOK - Marketing Plan
- Technical Plan
- Organizational Plan
- Financial Plan
GLOSSARY APPENDIX: Sample Business Plan | 
