Christmas is coming to the Department of Trade and Industry (DTI)!

With Christmas just around the corner, the DTI, through the Regional Operations Group, has officially launched its Christmas Special project tagged as ‘PASA-LOVE’ on DTI Youtube Channel.

More than showing the world that the pandemic cannot stop Filipinos from celebrating Christmas, PASA-LOVE is a video promotional campaign to “Buy Local”. During these trying times, the Christmas tradition of giving becomes more meaningful as we help more and more Pinoy entrepreneurs stay economically afloat by patronizing our local products.

PASA-LOVE features perfect- for-the holiday products such as gift and household items and food products from the 16 beautiful regions of the country.

Teaser video of PASA- LOVE premiered last 3 November on the DTI Youtube Channel. The series will run until 18 December 2020 and regularly rolls out on Youtube at 2:00 p.m.

“Marami tayong mga kababayan ang nawalan ng hanapbuhay at kabuhayan dahil sa pandemya. Kaya ito rin ang panahon para ipadama sa lahat ang tunay na diwa ng pasko. Sa simpleng pagtangkilik sa mga produktong sariling atin, maibabahagi natin ang pagmamahal sa bayan at maipapakita natin ang tunay na kahulugan ng BAYANIHAN. Buy local, give local this Christmas, ‘yan po ang kahulugan ng PASA-LOVE,” says ROG Undersecretary Blesila A. Lantayona, who spearheads the PASA-LOVE campaign.

For more information, visit and subscribe to the DTI Youtube Channel at https://www.youtube.com/c/DTI_Philippines/videos and see the directories on this page for the featured MSMEs and products.

Buy local, give local this Christmas! Tara na, magPASA-LOVE! ♦

Date of Release: 9 November 2020