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The Department of Trade and Industry welcomed twenty (20) Philippine Honorary Consuls based in Europe through a Philippine Trade and Investment briefing, in support of the Honorary Consuls’ trade and investment promotional efforts in Europe, held on 8 February 2018 in BDO North Tower, Makati City.
 
The briefing, organized in collaboration with Philippine Trade and Investment Center (PTIC) Berlin, Board of Investments (BOI), DTI Export Marketing Bureau (EMB) and supported by Philippine Chamber of Commerce and Industry (PCCI), European Union Delegation to the Philippines, German Philippine Chamber of Commerce Inc., (GPCCI) and EU-Philippines Business Network (EPBN), provided an overview of Philippine economic landscape, including trade and investment opportunities between the Philippines and Europe.
 
DTI Trade and Investments Promotion Group Undersecretary Nora K. Terrado together with Mr. Edward Wenceslao, Senior Vice President and Group Head for International Desks of BDO Unibank, welcomed the Honorary Consuls.
 
“Europe is a strong economic partner of the Philippines. In the first quarter of 2017, EU investment share in the Philippines stands at 45% of the total foreign approved investments. Philippine goods exported to EU also grew by 31% amounting to $8.4 billion in 2017,” shared DTI Undersecretary Terrado during her welcome remarks.
 
Among European countries, Germany is the Philippines’ largest trading partner, followed by Netherlands, France, United Kingdom, Italy, Belgium, Spain, Ireland and Austria.
 
The twenty (20) Philippine Honorary Consuls are in the Philippines to join the Familiarization Tour being organized by the Philippine Department of Foreign Affairs (DFA) and initiated by former Philippine Ambassador to Germany, H.E. Melita Sta. Maria-Thomeczek, Philippine Ambassador to Paris, H.E. Ma. Theresa Lazaro, and Philippine Embassy in Oslo.♦
 
USec Terrado with consuls
In photo: The 20 Philippine Honorary Consuls from Europe (Greece, Germany, Switzerland, Bulgaria, Serbia, Belarus, Denmark, Finland, Iceland, France, Albania, Slovak Republic, Slovenia, Croatia, and Austria) with Philippine Ambassador Millie Sta. Maria-Thomeczek (seated, 4th from L), DTI Undersecretary Nora K. Terrado (5th from L), Board of Investments International Investments Promotion Service (IIPS) Director Angelica Cayas (6th from L), DTI-EMB Director Senen Perlada (3rd from R), EU Delegation to the Philippines Economic and Trade Section Head Mr. Walter Van Hattum (standing, 7th from R), PCCI President Alegria Sibal-Limjoco (seated, 2nd from right) and BDO Senior Vice-President and Group Head for International Desks Mr. Edward Wenceslao (seated, 2nd from left).
 
Ambiente 2018 - Lifestyle PH
The Department of Trade and Industry’s Export Marketing Bureau (DTI-EMB) is leading Philippine exporters who underwent training and assistance under the Regional Interactive Platform for Philippine Exporters (RIPPLES) Plus program at one of the largest trade events in Germany, the Ambiente 2018, from February 9 to 13.
 
The Philippine country pavilion will highlight Lifestyle Philippines, the country’s umbrella brand featuring high-quality and world-class designed lifestyle products with the theme, “Sustainability through Design.” Philippine exhibitors are expected to feature aesthetically appealing yet sustainable products inspired by plants and other natural resources abundant in the country.
 
Participating RIPPLES Plus-assisted companies include Artisana Island Crafts, Silay Export, Marsse Tropical Timber Plantation, Red Slab Pottery and PumicUnlimited Ventures. These companies are among participating Filipino exhibitors that will showcase products under the trade fair’s three categories: Dining, Giving, and Living.
 
Marsse Tropical Timber Plantation and Celestial Arts were qualified for the Dining category. Meanwhile, GSG Paper is in the Giving category for their handmade and vibrant products that fit in the group’s varied gift selection.
 
Red Slab Pottery, Artisana Island Crafts, Silay Export, Tadeco Home Décor, PumiceUnlimited Ventures, 33 Point 3, Arden Classic, Chanalli, Finali Furniture & Home Accessories, Freden Export, Larone Crafts and Nature’s Legacy are all under the Living category’s home interiors and design collection.
 
RIPPLES Plus is a program developed by DTI-EMB that assists emerging micro, small, and medium enterprises (MSMEs) in various export-related needs including development of their products and services through strategic interventions such as trainings and capacity building; investment, marketing and promotions, support for innovation, product development and design; and market access facilitation through Mutual Recognition Arrangements and certifications. These interventions or modes of assistance ensure competency of Philippine companies to become export-ready.
 
RIPPLES Plus also works toward increasing the number of internationally competitive Philippine product and services that will help in driving the country’s economic growth.
 
The Philippines’ Ambiente 2018 participation is organized by the DTI’s Center for International Trade Exhibition and Missions (CITEM), in partnership with Philippine Trade and Investment Center - Berlin (PTIC-Berlin) and DTI-EMB.
 
Ambiente is the leading international trade fair for consumer goods held in Messe Frankfurt, Germany. Table settings, kitchen accessories and household products take the spotlight in the show. Gifts, interior trends and home concepts are also showcased.♦

Slingshot ASEAN

Startup Asia Berlin (SUAB), the German-Asian startup platform that aims to enable the professionalization and direct cooperation between startup ecosystems of Berlin, Manila, Bangalore and Jakarta, will conduct its second Asian roadshow from 19 to 28 October 2017.

For the Manila leg and SUAB’s first Asian stop, the 2017 roadshow delegates will be participating at Slingshot ASEAN on 20 October, where they will engage in panel discussions and workshops. Particularly, SUAB, in partnership with QBO and the UNDP, are spearheading the panel on social innovation – a discussion on how startups can create social impact.

The Department of Trade and Industry (DTI), through its representative office in Germany – the Philippine Trade and Investment Center (PTIC-Berlin), has been collaborating with Berlin Senate on various activities related to startup ecosystem development. The visit of DTI Undersecretary Nora K. Terrado to Berlin in March 2017 and the participation of DTI Export Marketing Bureau (EMB) Director Senen Perlada in the Asia Pacific Weeks Berlin in May 2017 facilitated the SUAB participation in Slingshot ASEAN.

Slingshot ASEAN 2017 organized by the DTI, aims to highlight the milestones of the startup community in the Philippines and across ASEAN. With the theme, “Partnering for Change, Engaging the World,” this summit will present a platform for new breed of businesses that are still in their preliminary phase.

The SUAB roadshow delegation is composed of eleven (11) participants from Berlin and five (5) participants from each of the partner ecosystems representing various sectors such as fintech, IoT (internet of things), digital health, 3D movie production, and social innovation, as well as coworking spaces, innovation hubs and incubators. The delegation will travel through Manila, Jakarta and Bangalore with a program of matchmaking, business visits, excursions and participation in various international start-up events and conferences.

The city of Berlin, currently counting 1,800-2,400 startups, ranks 7th in the 2017 Global Startup Ecosystem Report. Said report was conducted by Startup Genome LLC and ranked startup cities in terms of access to funding, extent of market research, talent availability and start up performance and experience.

The StartUp AsiaBerlin program partners include the Unit for International Cooperation of Berlin’s Ministry for Economic Affairs, the Deutsche Gesellschaft für International Zusammenarbeit (GIZ), Impact Hub Manila, Indo-German Chamber of Commerce in Bangalore, and HI Indonesia. The project is funded by the German Federal Ministry for Economic Cooperation and Development (BMZ).

Following President Duterte’s vision to diversify and strengthen the country’s trade and investment relationship with other countries, the Philippines (PH) has revived the Joint Committee on Economic and Technical Cooperation with Turkey, followed by a series of fora with ministerial and business chambers in Hungary. The Trade & Investment Mission will be led by DTI Secretary Ramon Lopez, from February 5 to 9, 2018, which aims to promote as well the exports of more Philippine products to both markets and attract Turkish and Hungarian investors to do business and establish their operations in the country. 

Co-organized by the Board of Investments (BOI) through the International Investments Promotion Service, Philippine Trade & Investment Centers (PTICs) in Paris and Berlin (with jurisdiction on Turkey and Hungary, respectively), and the Philippine Embassies in Ankara and Budapest, the Mission is in conjunction with the inaugural Philippine-Turkey Joint Committee for Trade, Economic and Technical Cooperation (PH-TR JCTEC) on February 6, 2018 in Ankara, Turkey. The Framework Cooperation agreement with Turkey was signed in 1999, but the talks have not advanced. 

“The Philippines' engagement with Turkey and Hungary is in line with the current Administration’s strategy of rebalancing investment and trade relations with non-traditional partners through the pursuit of an independent foreign policy. With the country’s solid economic fundamentals built on the upbeat confidence of investors on the Duterte administration’s reforms and programs to create sustainable growth, we are positive of getting more investments from our foreign economic partner countries such as Turkey and Hungary as we continue to promote the country as a prime investment destination,” said Sec. Lopez.

The Trade Secretary is joined by a 6-member delegation from the Philippine Chamber of Commerce and Industry, Philippine-Turkish Business Council, United Architects of the Philippines, Integrated Micro-Electronics Incorporated, Malabon Longlife Trading Corporation, Megawide Airports Group & GMR-Megawide Cebu Airport Corporation, Philippine Food Service Equipment & Supplies and Great Crescent Flour Corporation. 

For the Turkey leg, the delegation will promote construction; manufacturing particularly automotive, electronics, shipbuilding, and aerospace; Halal products; coconut products; personal care and IT Business Process Management, including creatives services—all of which were determined based on the existing priority sectors for trade and investment to Turkey validated by the Turkish Embassy in Manila and PTIC Paris and the Philippine Embassy Ankara.

The BOI represented by Trade Undersecretary and BOI Managing Head Ceferino Rodolfo, and Turkey’s Prime Ministry Investment Support & Promotion Agency represented by Vice President Mustafa Rumeli, are set to sign a Memorandum of Understanding (MOU) on exchanging information on investment environment and opportunities and sharing of experiences in attracting foreign investments as well as best practices in investments promotion. 

The MOU also encourages interested local companies in setting up or expanding their businesses in the area of both participants, and provide support to facilitate inward investment to the extent possible under both parties’ respective laws and policies.

Meanwhile, for the Hungary leg, the delegation will meet with its counterpart led by Minister Peter Szijjarto, promote manufacturing particularly the sub-sectors of machineries, medical devices, automotive parts, aerospace, pharmaceuticals, food and agri-business; infrastructure; and shared services.

The two countries represented by Secretary Lopez and Minister Szijjarto agreed to pursue cooperation in said sectors during the Philippines-Hungarian Economic Cooperation Agreement held last March 28, 2017 in Manila.

Turkey and Hungary are minimal sources of foreign investments in the PH. On the trade side, in 2016, Hungary ranked as the PH’s 40th trading partner, 26th export market, and 64th import supplier. Turkey on the other hand was the country’s 45th trading partner, 45th export market, and 43rd import supplier.♦

Led by the Center for International Trade Expositions and Missions (CITEM) and the Philippine Trade & Investment Center-Berlin (PTIC-Berlin), 19 Filipino companies are set to attract trade visitors and buyers on 7-11 October 2017 in ANUGA at Koelnmesse, Cologne, Germany.

Under the brand FoodPHILIPPINES, the Philippine pavilion will showcase the country’s ‘Premium 7’ food export commodities, which include coconut, pineapple, mango, banana, coffee, cacao and tuna—all in different varieties, cultivars, and packaging presentation.

In 2015, 35 Philippine companies netted $67.7 million export sales at ANUGA. For 2017, CITEM is targeting $62 million, despite the fact of coming with a smaller delegation to Cologne. To achieve such high export target, CITEM carefully selected 19 food companies that are primed for the European market, each capable of highlighting the best of what the Philippines has to offer.

At present, the Philippines is enjoying a special trade arrangement and incentives with European countries as one of the 30 countries listed under EU’s Generalized Scheme of Preferences (GSP). Under the EU GSP, developing countries can export goods with reduced tariffs entering the EU to stimulate economic growth and job creation in their economies. The Philippines avail itself of the zero preferential duties on 6,274 products going to EU states.

To maximize such potential, PTIC-Berlin is also supporting the Export Marketing Bureau (EMB) of the Department of Trade and Industry in its Outbound Mission composed of 5 exporting companies with products ranging from fish to muscovado sugar, and coconut to banana products.

Known as the world’s largest and most important food and beverage fair, ANUGA 2017 showcases the diverse product selection in the global food industry, attracting over 160,000 visitors during the five-day event to check out the latest and most innovative products from around 7,200 global exhibitors.

ANUGA 2017

 

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