Likha ng Central Luzon 2017

Micro, small and medium enterprises (MSMEs) from Central Luzon will strut their products in Metro Manila as the Department of Trade and Industry Region-3 is set to open the Likha ng Central Luzon Trade Fair on October 11 to 15, 2017 at SM Mega Mall Trade Hall in Mandaluyong, providing a platform to showcase their products in preparation for entering the mainstream market.

This as the Department pushes for the 7Ms strategy to help Filipino MSMEs compete locally and globally. The 7Ms strategy for Philippine MSME Development are mindset, mastery, mentoring, market, money, machines, models, which are expected to propel MSMEs to make headway in increasing the competitive market.

At least 153 Central Luzon MSMEs will participate in the annual showcase of products from the seven provinces of the region, promoting their provincial branding namely:

Aurora – “Siempre Aurora”
Bataan - “Galing Bataan”
Bulacan - “Tatak Bulakenyo”
Nueva Ecija - “Taas Noo Novo Ecijano”
Pampanga - “Vida Pampanga”
Tarlac - “Natural Tarlac”
Zambales - “Zambales Finest”

“It’s the best opportunity for MSMEs to market their products especially with the consumer base here in Metro Manila is very huge. We also expect the influx of buyers as Christmas season draws near,” DTI Regional Operations Group Undersecretary Zenaida Maglaya said.

MSME participants in the trade fair have been assisted by DTI through Negosyo Centers, Shared Service Facilities (SSF), One Town, One Product, Kapatid Mentor ME Project, SME Roving Academy, among others. The assistance have helped MSMEs enhance their products in terms of quality and quantity of products, product label and packaging.

The Likha ng Central Luzon five-day promotional trade fair will feature products such as processed food, furniture and home furnishings, ceramics, jewelry, handicrafts, fashion accessories, bags, footwear, gifts and holiday decors, and other novelty products.

There will also be an exhibit of prototypes of products that were the result of the OTOP Next Generation project where the DTI provided MSMEs with design consultancy, product development services and product labeling design assistance.

Likha ng Central Luzon Trade Fair is a major regional trade promotion activity jointly organized by the DTI-3 and Philexport – Region 3, with the support of the Regional Development Council – Region 3 and the Central Luzon Growth Corridor Foundation, Inc. (CLGCFI).

Likha 2017 is now on its 19th year and serves as the culminating activity of industry and trade related programs of DTI for the MSMEs of Region 3. The Trade Fair has proven to be an effective venue to promote the products of the region to institutional buyers and exporters based in Metro Manila and nearby areas.♦

A total of 97 defective weighing scales were recently destroyed by an enforcement group led by DTI Bataan, Bataan Consumer Affairs Council, Bantay Presyo Orani Movement and the local government of Orani, Bataan on April 11, 2017 at the Orani Public Market.

The defective scales were confiscated during saturation drives in public markets by the municipal government of Orani from 2012 to the present. Connie Sanico, head of the Consumer Protection Division of DTI Bataan said that defective weighing scales are confiscated to protect buyers, especially in public markets. Penalties are imposed and the scales must be repaired before they are reused. Those that have not been claimed by their respective owners and those that are patently non-repairable are then destroyed to avoid being reused to the disadvantage of the buying public.

Orani Vice Mayor Godofredo Galicia Jr., Municipal Administrator Atty. Raul De Guzman, Municipal Treasurer Rosario Cacho, BCAC Chairman Rolando Dizon and DTI OIC Provincial Director Nelin Cabahug led the activity. Local media partners, market vendors and staff members of the Philippine Information Agency also witnessed the event. OIC Director Cabahug reminded the vendors and buyers of the rights and responsibilities of consumers under Republic Act 7394 or the Consumer Act of the Philippines.

A mentoring program of the Department of Trade and Industry is scheduled to start this month. On April 26, 2017, the first of the twelve session module of the Kapatid Mentor Micro Enterprise (KMME) program will be held in Bulacan. All provinces of Central Luzon will have their respective KMME sessions. Each province is expected to train at least 25 mentees. The KMME session schedule are set tp start in the following dates:

  • Aurora – July 5
  • Bataan – May 26
  • Bulacan – April 26
  • Nueva Ecija – June 7
  • Pampanga – May 12
  • Tarlac – May 4
  • Zambales – June 14

The KMME program aims to help micro and small entrepreneurs grow through a series of mentoring sessions on different areas of entrepreneurship. The sessions will be conducted by successful business owners and local subject matter experts as mentors.

There are 11 Modules in the KMME program, namely: Entrepreneurial Mindset and Values Formation, Marketing, Business Model Canvass, Product Development/Innovation, Human Resources, Operation/Production Management, Financial Management, Obligations and Contract/Business Law, Supply Value Chain, Taxation and Business Plan Preparation. The 12th module is the presentation of output and graduation of mentees.

The KMME is a product of the partnership of the DTI and the Philippine Center for Entrepreneurship, which is headed by Presidential Adviser Joey Concepcion.

The principal author of the Go Negosyo Act recently visited the Negosyo Center in Cabanatuan City. Senator Bam Aquino, together with his staff, visited the center on April 6, 2017 to meet with DTI officials and members of the Micro Small and Medium Enterprise sector of Nueva Ecija. Senator Aquino also monitored the operations of the Negosyo Center.

During the dialogue, micro entrepreneurs in the province gave testimonies of their growth with the help of the Negosyo Center. Former Overseas Filipino Workers (OFWs) like Monina G. Sarmiento and Almira Beltran talked about how they have established their respective mushroom and bagmaking businesses with the assistance of the Nueva Ecija Negosyo Center personnel. They said that the Negosyo Center has provided them valuable assistance from business registration, trainings, trade fair participation and loan facilitation which has helped them develop their respective businesses as an alternative to overseas work. Sarmiento is the proprietor of Kabuteng Barrio while Almira owns Almira’s Beadworks. DTI Provincial Director Brigida T. Pili led the welcoming party for the Senator during his visit.

The senator also had a radio interview in local radio stations in Cabanatuan City, where he promoted the Negosyo Center as a venue for potential and existing MSMEs to go for business advice and consultancy, product development and market linkage. He also expressed his gratitude to DTI, which he has worked with for two years now, for performing well in its mandate to improve the MSME sector.

The Department of Trade and Industry is reminding stores, supermarkets and shops to give a Five Percent (5%) discount to Persons with Disabilities (PWD), as mandated by law.

This reminder is given as the DTI, the Department of Agriculture (DA) and the Department of Energy (DoE) have signed a Joint Administrative Order (JAO) No. 17-02 dated February 17, 2017 amending JAO No. 10 series of 2010 “Granting Special Discounts to Persons with Disabilities on Purchase of Basic Necessities and Prime Commodities.” The Joint Administrative Order was issued with the enactment of Republic Act No. 10623 which defined products falling under the “basic necessities and prime commodities” category.

Under the said Order, products like fresh fruits, potable water in bottles and containers, noodles, household liquefied petroleum gas, kerosene, vinegar, soy sauce, bath soap, construction materials like cement and hollow blocks, livestock and fishery feeds are included as basic necessities and prime commodities.

Business establishments are also reminded that under the JAO No. 17, the 5% discount for PWD is separate and distinct from the 20% discount provided under Republic Act 10754, “An Act Expanding the Benefits and Privileges of Persons with Disabilities.

Nevertheless, beneficiaries are reminded that if the consumer is both a PWD and a Senior Citizen, he may only avail of the 5% additional discount from only one category. The amount of purchase should also not exceed Php 1,300 per person per week. The discount may be availed from retailers such as supermarkets, groceries, convenience and mini-convenience stores except stalls in food courts, food vendors and sari-stores with a capitalization of less than One Hundred Thousand Pesos (Php 100,000).

The Joint Administrative Order also states that dual citizens falling under the PWD Category may also avail of the 5% special discount. The documents for availing of the discount are any of the identification documents from the local PWD Affairs Office or from the local Social Welfare Office, documents from the National Council on Disability Affairs or the passport of the PWD.

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