Led by the Center for International Trade Expositions and Missions (CITEM) and the Philippine Trade & Investment Center-Berlin (PTIC-Berlin), 19 Filipino companies are set to attract trade visitors and buyers on 7-11 October 2017 in ANUGA at Koelnmesse, Cologne, Germany.
Under the brand FoodPHILIPPINES, the Philippine pavilion will showcase the country’s ‘Premium 7’ food export commodities, which include coconut, pineapple, mango, banana, coffee, cacao and tuna—all in different varieties, cultivars, and packaging presentation.
In 2015, 35 Philippine companies netted $67.7 million export sales at ANUGA. For 2017, CITEM is targeting $62 million, despite the fact of coming with a smaller delegation to Cologne. To achieve such high export target, CITEM carefully selected 19 food companies that are primed for the European market, each capable of highlighting the best of what the Philippines has to offer.
At present, the Philippines is enjoying a special trade arrangement and incentives with European countries as one of the 30 countries listed under EU’s Generalized Scheme of Preferences (GSP). Under the EU GSP, developing countries can export goods with reduced tariffs entering the EU to stimulate economic growth and job creation in their economies. The Philippines avail itself of the zero preferential duties on 6,274 products going to EU states.
To maximize such potential, PTIC-Berlin is also supporting the Export Marketing Bureau (EMB) of the Department of Trade and Industry in its Outbound Mission composed of 5 exporting companies with products ranging from fish to muscovado sugar, and coconut to banana products.
Known as the world’s largest and most important food and beverage fair, ANUGA 2017 showcases the diverse product selection in the global food industry, attracting over 160,000 visitors during the five-day event to check out the latest and most innovative products from around 7,200 global exhibitors.
Philippine Coconut Authority (PCA) with assistance from Department of Trade and Industry’s Philippine Trade and Investment Center (PTIC) - Berlin recently attended the Oils + Fats 2017 event held in Munich to promote Philippine Coconut products to the European Union (EU).
According to PTIC Berlin Commercial Counsellor Althea Antonio, the visit to Germany by Philippine officials included meetings with senior executives of various organizations such as Coconut Business GmbH, Dr. Georg GmbH, and the Association of Oilseed Crushing & Oil Refining Industry in Germany (OVID).
The Philippines is the number one supplier of coconut oil to Germany according to OVID. However, Philippine exporters face hurdles such as mineral oil content and EU regulations. To this end, collaborative efforts are to be undertaken by the PCA, DTI through PTIC-Berlin, and other relevant agencies in the aspect of information-sharing.
Currently, the PCA is also looking into measures on how to increase the volume of exports through re-planting programs and consolidation of production by small coconut farmers to supply big volume orders from international buyers.
PCA officials who recently visited Germany last 11-18 September for the mission include PCA Administrator Romulo de la Rosa, Director Alan Tanjuakio, and Director Roque Quimpan.
|In photo: 2nd Row from left to right - TA Van Randolf Tan, Vice Consul Alvin Malasig, Consul Catherine Torres, Minister & Consul General Donna Rodriguez, TA Malou Tana, TSO Althea Antonio, Minister & Consul Adrian Cruz, TA Ricardo Rosales. 1st Row from left to right - Director Roque Quimpan, Admin Romulo de la Rosa, Ambassador Melita Sta. Maria Thomeczek, Director Alan Tanjuakio.|
The Philippines is stepping up efforts in carving a sizeable niche of the estimated US$18.4 billion European games industry market and in further promoting the country as an investment destination of choice in the games-related services sector for international game development companies as the country’s industry players are set to participate at the GAMESCOM 2016 in Cologne, Germany next month.
Showcasing their games-related services and products to international companies at GAMESCOM include Altitude Games, GameOps Inc., Job and Esther Technologies, Inc., Synergy88 Digital Inc., Transcom, and Zeenoh.
The industry players’ participation in the international event is organized by the Philippine Board of Investments (BOI) through its International Investments Promotion Service jointly with the Philippine Trade and Investment Center in Berlin and the Games Development Association of the Philippines (GDAP).
Slated on August 17 to 21, Gamescom is Europe’s largest platform for the European computer and video game industry. It is organized by the Federal Association of Interactive Entertainment Software, bringing together developers, publishers and other stakeholders to showcase their upcoming games and game-related hardware and to promote business and collaboration. Measured by exhibition space and number of visitors, last year’s edition gathered over 345,000 visitors and 700 exhibitors from 88 countries.
“The participation of our industry players in GAMESCOM further enhances the country’s image not only in the German market, but also in the international gaming industry as the event is expected to host the presence of other international global players, particularly in the European region,” said Philippine DTI Undersecretary for Industry Promotion Nora Terrado.
The video gaming industry is not new to the Philippines as the first game produced in the country was made back in the 1990s. “There are quite a number of gaming companies operating successfully. Recent The presence of the country’s industry players at GAMESCOM will further build stronger networks that can contribute to the country’s goals in pushing for the potential of the game development industry,” she said.
The Philippine participation in GAMESCOM is in line with the key objectives, strategies, and plan of action of the Philippine Video Game Industry Roadmap crafted and being implemented by the industry through GDAP.
Specifically, the country’s participation aims to promote the Philippines’ competencies in developing end to end games and game-related services such as art, programming and support outsourcing to international companies that have an established need for such service. It also seeks to encourage international video game development studios to explore the opportunity of establishing business activities in the Philippines as well as develop strong network of “International Industry Professionals” that can contribute to the country’s goals.
“Growing the presence of international game development companies and even increasing their outsourced work in the country is expected to transfer expertise, advance the talent and capabilities of our local industry which is the main focus of the industry roadmap. In the medium to long-term, such efforts will lead to the development of our local video game industry into an internationally competitive player in the global scene,” Usec. Terrado said.
The European games industry’s revenue reached an estimated US$18.4 billion in 2015, accounting for about 20 percent share of the total global market, with Germany being Europe’s #1 largest game market in terms of revenues generated and ranked fifth in the world with a total of US$3.7 billion.
Presently, the Philippines is only generating estimated annual revenue of US$100 million, mainly offering various services to international game developers and producers. “With the viability of this business in the country, there is an impetus to support growth for our local industry,” she said.
Apart from the GAMESCON participation, the Philippine Business Delegation will also have roundtable meetings, exclusive networking meeting with key international game developers, and business-to-business meetings.
The BOI has led similar investment promotion activities for the industry in the United States, Canada and Asia since September 2014 which already reaped benefits.