|The Philippine Pavilion at the Salone Internazionale del Mobile - Milano|
|Buyers from India show interest in the products of Catalina Embroideries, including its chandelier and stools.|
|Consul General Marichu Mauro (front row, 4th from right) and her team from the Philippine Consulate General’s Office in Milan join the exhibitors and officials from PTIC-Paris, CITEM and DCP in a posterity shot in front of the Philippine Hall 12 booth at the 56th Salone Internazionale del Mobile - Milano.|
The Philippine Trade and Investment Center in Paris (PTIC-Paris) joined the Center for International Trade Expositions and Missions (CITEM) for the third-straight year participation of the Philippines to the 56th edition of the Salone Internazionale del Mobile Milano. The event often dubbed as “the single-most important trade event and design fair for furniture and home fashion in the world” was held on April 4-7, 2017 at the Fiera Milano, Rho in Milan, Italy.
This year’s participation involved 4 manufacturers/exporters, namely, returning exhibitors -- A. Garcia Crafts (iron-wrought chairs and tables); and Atelier A (furniture made from Mindanao wood and coconut bark); and first-time Salone exhibitors -- Catalina Embroideries, Inc (coconut husk and wood made stools and furnishings) and Finali (rattan- and indigenous materials made furniture and decors).
Three designers also joined the Philippine exhibitors: Ms. Rachelle Dagñalan (knit-knock chairs), Mr. Stanley Ruiz (benjamin lamp), and Mr. Wataru Sakuma (paper and capiz lamp collection).
The exhibitors were featured in a 115 square meter Philippine pavilion located at Hall 12 Stand F08 at the Fiera Milano Fairgrounds.
The exhibitors initially shared with PTIC-Paris and CITEM that the 2017 edition of the Salone was a good venue for them to expand their market reach with inquiries also coming in from non-traditional markets such as Eastern Europe, Middle East and South Asia.