GO LOKAL! is a retail concept store showcasing quality and innovative Philippine products crafted, designed, and produced by the country's micro, small, and medium enterprises (MSMEs). It serves as a marketing platform for our MSMEs to gain access to the lucrative local consumer market, and ultimately, to the global export market.

Initiated by the Department of Trade and Industry (DTI) in collaboration with selected retail partners, Go Lokal! is an excellent marketing avenue provided for free by the DTI and its retail partners for MSME incubation, marketing, and branding.

By offering only products of quality, unique design and compelling narratives, Go Lokal! aims to inspire our entrepreneurs to level up and meet global standards. It is likewise a vehicle to discover emerging suppliers and new products with high market potential.


Go Lokal! Stores are located in prime spaces at high retail outlets like malls, ports of entry, tourist destinations and other consumer-frequented locations.


The Go Lokal! Store Project is spearheaded by Department of Trade and Industry Secretary Ramon M. Lopez with Trade who envisions GO LOKAL! as an opportunity for the country’s micro and small enterprises to go mainstream and test the marketability of their products without incurring the high costs of operating a retail outlet.

Implementing Go Lokal! is the Program Management Office under the Trade and Investment Promotions Group with the Bureau of Domestic Trade Promotion as lead agency.

go lokal management task force


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