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By Eric Elnar / Commercial Attaché/ Trade Service Officer,  Philippine Trade and Investment Center-Dubai

WITH the Philippines’s growing economy thriving on the ingenuity of micro, small and medium enterprises (MSMEs) and talents of young entrepreneurs, the franchising industry remains a viable investment option—more so, with the projected growth of up to 20 percent and with about 300 local and international brands entering the market in 2016.

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