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 Dulaang Pangmamimili 1
Maryhill College-Quezon, Champion of the Regional Dulaang Pangmamimili 2017 

 

 Dulaang Pangmamimili 2
Lyceum of the Philippines University-Batangas, Champion of the Regional Infomercial Competition 2017 

To heighten consumer awareness and vigilance for quality and safe products among our youths, the Department of Trade and Industry Region 4-A conducted the Regional Dulaang Pangmamimili and the 1st Regional Infomercial Competition 2017 simultaneously at the University of the Philippines Los Banos, Laguna on 17 November 2017.

“We hold consumer activities like Dulaan every year because we want to engage our consumers, specifically our youths, in addressing their rights and assuming responsibilities and to engage our partners from the private sector, academe, media, and other government and non-government agencies to achieve service excellence for our consumers,” said DTI CALABARZON Director Marilou Toledo.

The Dulaang Pangmamimili is a nationwide role-playing competition being participated by high school level students, both public and private, who will act out scenarios around the theme for this year, “Consumer Rights in the Digital Age.” It is an initiative of DTI CALABARZON as part of the Consumer Welfare Month Celebration. The criteria for judging were coherence/comprehensive script, relevance to consumerism, originality/creativity/entertainment value, audience impact, and adherence to the rules.

Maryhill College-Quezon was hailed champion in the Dulaang Pangmamimili Contest. Tagumpay National High School-Rizal got the 1st runner-up award, Lodlod National High School-Batangas as 2nd runner-up, Col. Lauro D. Dizon Memorial National High School-Laguna as 3rd runner-up, and Congressional National High School-Cavite as 4th runner-up.

On the other hand, DTI 4-A held its first ever Regional Infomercial Competition. With the theme, “Consumer Protection and Responsible Consumption,” five different colleges from the CALABARZON region harnessed their creativity. The criteria of judging were based on content, technical excellence, overall quality, and relevance to the theme.

“To maximize the benefits of technology, infomercials are now being used by different institutions in disseminating information. We in DTI see this as a powerful platform to broadly reach consumers. Thus, we want to capture the interest of the viewers through the use of animation, special effects, colors, and sounds,” said DTI CALABARZON Assistant Director Marcelina Alcantara.

For the Infomercial Competition, the Lyceum of the Philippines-Batangas was declared Champion, followed by the National College of Science and Technology-Cavite as 1st runner-up, Laguna State Polytechnic University-Laguna as 2nd runner-up, University of Rizal System Binangonan-Rizal as 3rd runner-up, and St. Anne College of the Pacific-Quezon as 4th runner-up.

The DTI 4-A partnered with the Department of Education, UPLB Department of Social Development Services, College of Human Ecology, and College of Development Communication, Malayan Colleges of Laguna, and DZJV Radyo ng Bayan in conducting the said consumer activities.♦

Dulaang Pangmamimili DTI 4A 2017
Maryhill College-Quezon, Champion of the Regional Dulaang Pangmamimili 2017

 

Dulaang Pangmamimili DTI 4A 2017
Lyceum of the Philippines University-Batangas, Champion of the Regional Infomercial Competition 2017

To heighten consumer awareness and vigilance for quality and safe products among our youths, the Department of Trade and Industry Region 4-A conducted the Regional Dulaang Pangmamimili and the 1st Regional Infomercial Competition 2017 simultaneously at the University of the Philippines Los Banos, Laguna on 17 November 2017.

“We hold consumer activities like Dulaan every year because we want to engage our consumers, specifically our youths, in addressing their rights and assuming responsibilities and to engage our partners from the private sector, academe, media, and other government and non-government agencies to achieve service excellence for our consumers,” said DTI CALABARZON Director Marilou Toledo.

The Dulaang Pangmamimili is a nationwide role-playing competition being participated by high school level students, both public and private, who will act out scenarios around the theme for this year, “Consumer Rights in the Digital Age.” It is an initiative of DTI CALABARZON as part of the Consumer Welfare Month Celebration. The criteria for judging were coherence/comprehensive script, relevance to consumerism, originality/creativity/entertainment value, audience impact, and adherence to the rules.

Maryhill College-Quezon was hailed champion in the Dulaang Pangmamimili Contest. Tagumpay National High School-Rizal got the 1st runner-up award, Lodlod National High School-Batangas as 2nd runner-up, Col. Lauro D. Dizon Memorial National High School-Laguna as 3rd runner-up, and Congressional National High School-Cavite as 4th runner-up.

On the other hand, DTI 4-A held its first ever Regional Infomercial Competition. With the theme, “Consumer Protection and Responsible Consumption,” five different colleges from the CALABARZON region harnessed their creativity. The criteria of judging were based on content, technical excellence, overall quality, and relevance to the theme.

“To maximize the benefits of technology, infomercials are now being used by different institutions in disseminating information. We in DTI see this as a powerful platform to broadly reach consumers. Thus, we want to capture the interest of the viewers through the use of animation, special effects, colors, and sounds,” said DTI CALABARZON Assistant Director Marcelina Alcantara.

For the Infomercial Competition, the Lyceum of the Philippines-Batangas was declared Champion, followed by the National College of Science and Technology-Cavite as 1st runner-up, Laguna State Polytechnic University-Laguna as 2nd runner-up, University of Rizal System Binangonan-Rizal as 3rd runner-up, and St. Anne College of the Pacific-Quezon as 4th runner-up.

The DTI 4-A partnered with the Department of Education, UPLB Department of Social Development Services, College of Human Ecology, and College of Development Communication, Malayan Colleges of Laguna, and DZJV Radyo ng Bayan in conducting the said consumer activities.

 

A Calabarzon delegation will embark on a trade and business mission from 12 November 12 to December 02, 2017 to explore joint ventures and market arrangements. It will also seek to strengthen business tie-ups and linkages towards business opportunities for Calabarzon enterprises.

Regional Director Marilou Q. Toledo of the Department of Trade and Industry in Calabarzon will lead the 20-day business mission.

The delegation is composed of selected micro, small and medium entrepreneurs (MSME) along with officials and representatives of the municipal government of Alabat, Quezon, the Department of Science and Technology (DOST), and DTI’s Provincial Office in Laguna

The group will actively engage in exploratory networking activities for possible future joint ventures and market arrangements and in strengthening business tie-ups/network linkages towards business opportunities through the B2B meetings, market outlet visits and business matching sessions.

On top of the networking activities, the mission hopes to participate in learning sessions.

"I am hopeful that this mission will equip our MSMEs at the same time provide better opportunities for market linkages, business networking and know market trends and innovative product developments in these lucrative markets", Toledo said.

During the 20-day mission, a mini-exhibit featuring CALABARZON's banner products will be mounted at the Philippine Consulate in Toronto. At the same time, a business forum will be held to be attended by about 80 members of the Canada-Philippines Chamber of Commerce.

The Canadian leg coincides with CESO’s invitation for Toledo to grace its 50th anniversary celebration as a distinguished institutional partner in strengthening MSMSEs in the region.

“This trip to Canada is built on the long-held strategic partnership with the Canadian Executive Service Organization (CESO), one of Canada's leading volunteer-based development organizations”, Toledo said.

At the CESO anniversary event, Toledo will deliver her speech that will highlight the strong, over-a-decade partnership to help in the coaching, mentoring and consultancy assistances for MSMEs through the institutionalization of the BEAMS: Building Entrepreneurs through Advisory and Mentoring Services. The BEAMS program will tap local or home-grown experts, coaches, and mentors to assist in the shared service facilities (SSF) project and its co-operators as its initial focus.

Toledo will be joined by Alabat, Quezon Mayor Fernando Mesa who will also deliver a message at the event.

As a strategic partner, the DTI Calabarzon has forged collaboration with CESO to continuously capacitate and equip the Calabarzon MSMEs in their respective business operations.

DTI Calabarzon has been one of CESO's strongest and most successful partners that produced very positive results in strengthening MSMEs in the Philippines", RD Toledo emphasized.

"I am deeply privileged and honoured to participate in CESO's 50th anniversary celebration in Toronto", RD Toledo added.

To pave the way for the mission, DTI last month initiated a workshop to prime up prospective participants on their readiness to export and penetrate the Canadian market.

The government side of the mission will be composed of DTI Regional Director Marilou Toledo, head of delegation; Director Susan Palo and Laura Jaraplasan DTI’s Laguna Provincial Office; Regional Director Alex R. Madrigal and Assistant Regional Director Lydia S. Manguiat of DOST; and Vermielyn Ortiz of the Philippine Coconut Research and Development Foundation (PCRDF).

Representatives of Amstature Foods (noodle products), Terra Vida Agri-Ventures (turmeric products), and Escaba Food Products (tropical fruit preserves) form part of the entrepreneurs that will for the Canadian Leg while the USA East Coast Leg will be composed of Escaba Food Products, BlueMacay Food Manufacturing Inc. (food ingredients), and Terra Vida Agri-Ventures.

Enterprises were selected based on their exhibited capabilities and potentials to expand operations beyond the domestic market and have undergone the branding and brand development seminar.

Joined by DOST, the delegation will also explore on the marketability of macapuno-derived products, e.g., macapuno powder, as food ingredient.

Business meetings and other exploratory activities are coordinated with the CESO officials, both Canada and Philippine-based, between the Philippine Trade and Investment Centers (PTICs) through Senior Trade Commissioner Ma. Roseni Alvero (DTI Foreign Trade Service Corps, PTIC-Canada), Nicanor Bautista, Commercial Counselor of PTIC-New York, and the Philippine Consulate General in Toronto, led by Consul General Rosalita Prospero.

Toledo emphasized that DTI has consistently faced challenges to develop stronger MSMEs in CALABARZON, along with the constant push on them to go beyond the local market.

"Bringing our entrepreneurs to an outbound trade and business mission is not new to our region. Venturing out into the global arena through innovative and globally-competitive goods and services, we in Calabarzon will now pave further market inroads to Canada and the US", RD Toledo persistently declared.♦

24 November 2017, Manila - The Department of Trade and Industry (DTI) teams up with listed property developer DoubleDragon Properties Inc. in the development of micro, small and medium enterprises (MSMEs) in the provinces through the Go Lokal stores. Under the partnership, DoubleDragon will operate and manage Go Lokal stores in all CityMalls branches.

Go Lokal!@CityMall will be launched nationwide tomorrow, November 25, 2017 in CityMall Imus, Cavite. Registration starts at 11:00 am.

Visit Go Lokal! Store outlets @SMKultura Makati, @Rustan’sMakati, @Glorietta@, @Robinson’sPlaceManila, @EnchantedKingdom and @GoLokal!ConceptStore@DTI located at the Groundfloor, Trade and Industry Bldg., 361 Sen. Gil Puyat Avenue, Makati City.♦

CityMalls nationwide launch of Go Lokal!

DTI 4A Cars Program

The Department of Trade and Industry CALABARZON recently gathered the leading automotive industry players for the 1st Regional “Kapihan” for Automotive Industry in pushing for the agency’s Comprehensive Automotive Resurgence Strategy (CARS) program in Cabuyao City, Laguna.

Toledo said that the activities will start a collaboration between the government and private sector to integrate and push CALABARZON’s automotive industry towards an inclusive and prosperous Philippines.

“We, in DTI, really want to uplift the capacity and competitiveness of our MSMEs. We want them to be part of the value chain of the industry. Hence, we are asking for the participation and commitment of the industry players, specifically the private sector, and government agencies to make it happen. The 7M’s (mindset, mastery, mentoring, market, machine, money, and business model) of DTI Secretary Mon Lopez would be a good strategy to promote productivity and profitability,” said DTI CALABARZON Director Marilou Toledo.

The CARS Program aims to jumpstart the Philippine automotive industry and make the country an auto manufacturing hub in the ASEAN region. The Program also intends to raise the production level to a competitive scale by providing $1,000 per unit fiscal support for the production of three models with a 200,000-unit production requirement over six years and mandatory local production of body shell and large plastic parts. It is expected to amplify the Philippine workforce, strengthen industrial linkages and attract additional investments.

Participating companies were the Federation of Automotive Industries of the Philippines (FAIP), Chamber of Automotive Manufacturers of the Philippines (CAMPI), Philippine Parts Maker Association (PPMA), Motorcycle Parts Producers and Exporters Association (MCPPEA), Phil. Ecozones Association (PHILEA), Laguna Chamber of Commerce and Industry (LCCI), some government agencies such as the Board of Investments (BOI), UP National Center for Transportation Studies, Philippine Council for Industry, Energy, Emerging Technology Research and Development (DOST-PCIEERD), National Economic and Development Authority CALABARZON, Deptartment of Public Works and Highways CALABARZON, Department of Science and Technology CALABARZON, and the Japan International Cooperation Agency – Nomura Research Institute (JICA-NRI).

While the Philippines moved up to become the second fastest growing automotive market in the Southeast Asia at the start of 2017, its market is smaller compared with other ASEAN countries. Furthermore, its manufacturing capabilities are mostly oriented towards the domestic market rather than regional chains.♦

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