Philippines, through its Department of Trade and Industry’s Center for International Exhibition and Mission (DTI-CITEM), highlighted top ASEAN food brands during the International Food Exhibition Philippines (IFEX) at the World Trade Center and Philippine Trade Training Center in Pasay City last 19-21 May.
Dubbed as TASTE ASEAN, the 11th edition of IFEX Philippines highlighted the leading food products and ingredients from 10 ASEAN countries with their dynamic and visually enticing food presentations of native and iconic delicacies. The exhibit also featured the contribution of South East Asia to the vibrant global food market.
With ASEAN’s focus on inclusive growth, DTI noted the Philippines efforts’ in helping micro, small, and medium enterprises (MSMEs) in accessing global markets through trade exhibitions such as IFEX Philippines.
“More than just a trade show, IFEX served as a trade platform for MSMEs to meet with trade buyers and potential partners. We also aim to further position the Philippines as part of a region that produces high quality food products for consumers around the world,” said DTI Undersecretary for Trade and Investments Promotion and ASEAN Committee on Business and Investment Promotion Chairperson Nora K. Terrado.
Set at the exhibition’s International Hall, TASTE ASEAN with its 21 exhibitors featured tropical fruits, vegetables, fresh and processed seafood, sauces and condiments, and other food products that continue to bring ASEAN brands to the global market.
Aside from the 10 ASEAN member states, partners and exhibitors from the European Union, China, South Korea, Taiwan, and Turkey also participated in the said event.
Tagged as Asia’s ethnic food and ingredients show, TASTE ASEAN@IFEX is among the business events developed by the Department of Trade and Industry (DTI) under the ASEAN Committee on Business and Investment Promotion (ASEAN CBIP), an inter-agency committee created to assist the ASEAN-National Organizing Council (NOC). It developed events and activities that complement and reinforce the country’s priority deliverables for ASEAN 2017 highlighting the promotion of inclusive, innovation-led growth.
The Philippines chairs the ASEAN Summit this year.
|PH showcases top ASEAN food brands. ASEAN Director General for Operations Ambassador Marciano Paynor Jr., (4th from left) with DTI Undersecretary for Trade and Investments Promotion Group and ASEAN Committee on Business and Investments Promotion Chairperson Nora K. Terrado (3rd from left) led the ribbon cutting ceremonies of the TASTE ASEAN exhibit at International Food Exhibition Philippines held at the World Trade Center in Pasay City last 19 May. Also in photo (L-R): Department of Agriculture Assistant Secretary Leandro Gazmin, European Union Ambassador Franz Jessen, Singapore Ambassador Kok Li Peng and CITEM Executive Director Clayton Tugonon.|
The Department of Trade and Industry's Center for International Trade Exposition and Missions (CITEM) is set to launch the 11th edition of the International Food Exhibition (IFEX) - Philippines, the biggest international food trade exhibition which will compose of over 700 exhibitors showcasing ethnic and specialty food from various Asian countries.
High on this year's food exhibition is the promotion of the historical, geographical and cultural influences behind the best of Southeast Asia's distinct cuisines through "TASTE ASEAN,” that is set on 19-21 May at the World Trade Center (WTC) and at the Philippine Trade Training Center (PTTC) in Pasay City.
"Philippines is among the top exporters of food worldwide. We hope that with this year’s IFEX, we could target sales of up to $118 million," said DTI Trade and Investments Promotion Group Undersecretary Nora K. Terrado.
On 6 May, during the IFEX Al Fresco event with the media, CITEM Executive Director Clayton Tugonon announced that with IFEX success in recent years, it should be held annually. “IFEX helps not just uplift the Philippine brand, but also allow our exhibitors to introduce their products to a whole new market globally,” Tugonon added. Past years, the Philippines would hold IFEX after every other year.
“ASEAN is home for so many delicacies and food brands that are truly world-class. We hope to make these brands widely known to our local and foreign buyers,” explained Undersecretary Terrado.
Tropical fruits, vegetables, fresh and processed seafood, sauces and condiments, and other food products that make up the food industry worldwide will be up for selling during the exposition.
Exhibitors, aside from the ASEAN member states, who also confirmed their presence at IFEX 2017 include China, South Korea, Taiwan, and Turkey.
DTI noted that IFEX is the only business-to-business and export-oriented food show in the country designed for local and international food companies to meet and transact with the world’s top buyers.
IFEX Philippines is organized by CITEM, the leading attached agency of the DTI that conducts international trade expositions and missions promoting the Philippine brand.
At present, the Philippine food industry is among the top industries where micro, small, and medium enterprises (MSMEs) thrive. In 2015, out of the 896,839 established MSMEs in the country, 13.3% of these are in the food and accommodation services which created a total of 666,254 jobs.