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Your Guide to Starting a Small Enterprise

     
         Contents:     
                  Cover Page, Table of Contents, & Foreword
 
                               PART I: INTRODUCTION
 
Chapter 1:STARTING A SMALL ENTERPRISE 
  • What is a Small Business? 
    • Some definitions
    • Strengths and weaknesses of a small business
  • Do You Have What It Takes To Succeed in Business?
    • The role of an entrepreneur 
    • Personal characteristics of entrepreneurs
  • Rewards and Risks of Being an Entrepreneur 
    • Rewards
    • Risk
  • Doing (Small) Business in the Philippines 
    • Incentives to small enterprises 
    • Disincentives 
Chapter 2:WHERE DO YOU START? 
  • Looking within 
  • Looking outside 
  • Some Options: Buy a business, Take a Franchise, etc.
    • Buying an existing business 
    • Taking franchise 
  • Over a Hundred Business Ideas 
Chapter 3:ASSESSING YOUR BUSINESS IDEAS
  • The Right Type of Business 
  • How Do You Start? 
    • Selection checklist 
  • Screening Your Ideas 
    • Knowing the market for your product or service 
    • Creating your product or service 
    • Putting your business together 
    • Looking at your finances 
  • SWOT Analysis
  • Making the Final Selection
         PART II: STARTING YOUR BUSINESS 
 
Chapter 4:THE BUSINESS PLAN 
  • Why Plan a Business? 
  • Components of a Business Plan
Chapter 5:DETERMINING YOUR MARKET 
    • Some definitions 
  • Understanding Your Market 
    • Segmenting the market 
    • Targeting
    • Understanding your target 
  • Analyzing the Competition 
  • Estimating Potential Market Demand
Chapter 6:MARKETING STRATEGIES 
    • Some definitions
  • Product Strategies 
    • Branding
    • Packaging
    • Labeling
    • Product Support
    • Product Attributes
  •  Place Strategies 
    • Designing places
  • Price Strategies
    • Factors affecting price 
  • Promotions Strategies 
    • The message
    • Promotion tools
Chapter 7:MAKING YOUR PRODUCT AND COMPLETING YOUR SERVICE 
  • Choosing Your Place of Business 
    • Locating where you can minimize costs
    • Other considerations 
  • Designing Your Plant Layout for Better Efficiency 
    • Calculating how much space you need 
    • Putting your machines and equipment in the right place 
  • Getting Your Machines and Equipment 
    • Choosing the right machines 
    • The steps to follow in purchasing 
  • Maintaining Equipment and Machinery 
  • Managing Your Inventory 
    • Avoiding poor inventory practices 
    • Controlling your inventory 
    • Monitoring your stocks 
    • Doing a physical count 
    • Valuing your stock 
  • Production Planning and Control 
    • Why plan your production activities? 
    • Production planning 
    • Controlling production activities 
 
 
 
 
Chapter 8:ORGANIZING YOUR BUSINESS 
  • The Legal Forms of Business 
  • Registering Your Business 
    • Why register? 
    • Where to go and how to get there 
    • Where to register 
    • Steps in applying for a business name (single proprietorship) with the DTI 
    • Steps in applying for a business permit in the City of Manila 
  • The BMBE Law and Your Enterprise 
    • How to register a BMBE 
    • Cost of registering a BMBE 
  • Where Else to Register 
    • Some reminders when you register
  • Other Things to Take Care Of 
  • Staffing Your Business 
    • Who will do what?
  • Getting the Right People
  • Other Matters
Chapter 9:COSTING YOUR PRODUCT OR SERVICE
  • What are Costs? 
    • Benefits of knowing your costs 
    • The different types of costs 
  • Costs and Pricing 
    • Costing steps for a manufacturer or a service provider 
    • Costing steps for a trader 
    • Costing: trading 
    • Costing: service and manufacturing
    • Some ways to reduce your costs 
Chapter 10: BASIC RECORD KEEPING FOR THE NON-ACCOUNTANT
  • First Things First 
  • The Chart of Accounts 
  • The Mechanics of Keeping Score 
    • 1st step: Journalizing 
    • 2nd step: Posting to the ledger 
    • 3rd step: Making the trial balance 
    • 4th step: Making the financial statements 
  • Books of Accounts 
    • What happens if there are to many.... 
  • Financial Statements 
    • Income statement 
    • Balance sheet 
Chapter 11:MANAGING YOUR FUNDS 
  • Sources of Funds 
  • Some Poor Cash Management Practices 
  • Nine Dos and Don’ts in Managing Your Funds 
  • Some Cash Management Strategies 
PART III: BUSINESS PLAN WORKBOOK
Chapter 12:BUSINESS PLAN WORKBOOK 
  • Marketing Plan 
  • Technical Plan 
  • Organizational Plan 
  • Financial Plan
GLOSSARY
APPENDIX: Sample Business Plan
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