Cover Page, Table of Contents, & Foreword
PART I: INTRODUCTION
Chapter 1:STARTING A SMALL ENTERPRISE
Chapter 2:WHERE DO YOU START?
Chapter 3:ASSESSING YOUR BUSINESS IDEAS
PART II: STARTING YOUR BUSINESS
Chapter 4:THE BUSINESS PLAN
Chapter 5:DETERMINING YOUR MARKET
Chapter 6:MARKETING STRATEGIES
Chapter 7:MAKING YOUR PRODUCT AND COMPLETING YOUR SERVICE
Chapter 8:ORGANIZING YOUR BUSINESS
Chapter 10: BASIC RECORD KEEPING FOR THE NON-ACCOUNTANT
Chapter 11:MANAGING YOUR FUNDS
PART III: BUSINESS PLAN WORKBOOK
Chapter 12:BUSINESS PLAN WORKBOOK
APPENDIX: Sample Business Plan
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