06 May 2019

By John Benedict Santos | Market Innovation Division | DTI-Export Marketing Bureau

Published also in Business Mirror

Senen M. Perlada, director of the Department of Trade and Industry-Export Marketing Bureau, presents trade opportunities with the Philippines to the delegates of the US-Mexico Chamber of Commerce on April 16, 2019.


THE Department of Trade and Industry’s Export Marketing Bureau (DTI-EMB), the Philippine Chamber of Commerce and Industry (PCCI), and the Embassy of Mexico in the Philippines organized an information session and business-to-business (B2B) meeting with the delegates of the US-Mexico Chamber of Commerce who came to Manila on April 16, 2019, to explore business interests between the Philippines and Mexico.

Marlen Marroquin-Davern, executive director of the chamber, headed the delegation composed of Mauricio Monroy of Mauricio Monroy Contadores, Juan Carreon and Connie Bermudez of Grupad Fiscal Advisors, Mariana Carreon of Xawi Textile, and Aram Hodoyan and Artemis Hodoyan of On Time Logistics.

The Philippines was the first country visited by the delegation as part of their road show which also included China, Japan and South Korea.

Jesus B. Varela, PCCI’s vice chairman for the Americas, moderated the info session while PCCI Chairman Emeritus Dr. Francis Chua and PCCI President Ma. Alegria Sibal-Limjoco delivered messages which emphasized the long-standing trade and cultural relationship between the Philippines and Mexico.

Mexican Ambassador Gerardo Lozano Arredondo highlighted that “last April 14, 2019, Mexico and the Philippines celebrated 66 years of diplomatic relations and we are pleased to celebrate our partnership with this important event that reminds us of our histrorical ties and learning new ideas for our common future.”

Presentations were also given by Export Marketing Bureau Director Senen M. Perlada and Board of Investments (BOI) Director Angelica Cayas on doing business in the Philippines and Juan Gabriel Espejo Ceballos, head of Bilateral Cooperation and Economic Affairs of the Embassy of Mexico on doing business in Mexico.

The info session was followed by B2B meetings giving Philippine exporters an opportunity to discuss their interests with the respective companies from the US-Mexico Chamber of Commerce. Some of the Philippine exporters who participated in the B2B meeting included Business People, McCormick Philippines, Nattural Quality, and the Filipino Food Movement (based in the US), which also participated in the recent Outbound Business Matching Mission to Guadalajara, Mexico, with participation in Antad and Alimentaria Expo organized by EMB. Other companies in the meeting were Amazing Foods, Century Pacific, Gulife Vegetable Pasta, JNRM Group of Cos., Magic Melt and Propack Asia.

The event with the US-Mexico Chamber of Commerce was part of EMB’s ongoing activities to promote Philippine exports to Mexico and other Latin American countries.

By Georgina Verdeflor | Market Innovation Division (MID) | DTI-Export Marketing Bureau

13 May 2019

Published also in Business Mirror

A NUMBER of Philippine exporters will exhibit their products for the first time at the 17th Import Goods Fair (IGF) organized from June 27 to 29, 2019, by the Korea Importers Association (KOIMA) at the Hall B, Coex, Seoul, South Korea.

This year’s event is jointly implemented by the Department of Trade and Industry’s Export Marketing Bureau (DTI-EMB) and the Philippine Trade and Investment Center in Seoul, South Korea.

The IGF has been successfully designed and hosted with the support and participation of South Korea’s Ministry of Trade, Industry and Energy, and the Korea Trade-Investment Promotion Agency (Kotra), as well as many foreign embassies in Korea.

The “Import Goods Fair” is one and only B2B exhibition in Korea, which displays foreign consumer goods, food and beverages, handicrafts, cosmetics, and household items including kitchen appliances and home decoration. The IGF is intended to help foreign manufacturers and suppliers by providing opportunities to introduce and advertise their famous brands and quality products to Korean importers and consumers.

In the 2018 show, 200 companies from 59 countries participated.  There were 16,271 visitors, 70 percent of whom were importers and 23 percent interested in Southeast Asian products. This year, participants will meet Korean importers, distributors of department stores and retailers including e-markets.

Koima has organized the IGF annually since 2003. It is Korea’s only private organization exclusively dedicated to facilitating imports to Korea, with more than 8,500 members that handle 70 percent of Korea’s total imports, which reached over $436.5 billion in 2015 from merely $1 billion in 1968.

In the past, Chairman Shinn of KOIMA led a delegation composed of 103 delegates, and 15 KOIMA officials to the Philippines. KOIMA organizes purchasing missions mainly to countries that have trade deficit with Korea with the purpose of eventually creating balanced trade between their partner economies.

In 2018 the Republic of Korea was the fourth major trading partner of the Philippines (out of the Philippines’s 221 trading partners), eighth biggest export market (out of 211 markets) and second import supplier (out of 198 suppliers). Total bilateral trade was valued at $13.7 billion, with Philippine exports to South Korea at $2.5 billion and Philippine imports from South Korea at $11.2 billion.

The Philippines has a regional free-trade agreement with Korea through the ASEAN-Korea Free-Trade Agreement (AKFTA), which has facilitated the free trade of goods between the two countries.

For more information about IGF, please visit

For inquiries please contact (Mmes) Mary Fatima N. Barrameda or Georgina A. Verdeflor of the Market Innovation Division at (02) 465-3300 locals 216; 208 or via e-mail, This email address is being protected from spambots. You need JavaScript enabled to view it.This email address is being protected from spambots. You need JavaScript enabled to view it..

By John Benedict Santos | Market Innovation Division | DTI-Export Marketing Bureau

13 May 2019

Published also in Business Mirror

Present during the organizational meeting were Second Secretary Maksim Sikora, Commercial Counselor Vladislav Mongush, Export Marketing Bureau Assistant Director Anthony B. Rivera and Department of Foreign Affairs Director Adrian Elmer S. Cruz as they discuss the Philippines’s participation to the World Food Moscow 2019.

THE Department of Trade and Industry’s Export Marketing Bureau (DTI-EMB) and the Philippine Trade and Investment Center-Moscow (PTIC-Moscow), with the Department of Agriculture’s Agribusiness Marketing and Assistance Service (AMAS), are gearing up Philippine participation to the World Food Moscow 2019 with their first organizational meeting held at the Audio Visual Room, DTI International Building on April 30.

The meeting—attended by exporters of banana chips, snack food, marine products and coconut products —was led by EMB Assistant Director Anthony B. Rivera and Department of Foreign Affairs Director Adrian Elmer S. Cruz from the Philippines side; and Commercial Counselor Vladislav S. Mongush and Second Secretary Maxim A. Sikora from the Embassy of the Russian Federation.

EMB Division Chief Rafaelita C. Castro discussed “Trade Opportunities with the Russian Federation” and provided data on the latest food exports of the Philippines to Russia.

Mongush followed with a presentation on trade opportunities to Russia including tips on how to penetrate the market. Meanwhile, Sikora discussed visa requirements for the benefit of the exporters joining the expo.

Ronaldo C. Caddarao discussed the DA’s requirements for participation in World Food Moscow 2019.

The fair will be held at the Crocus Expo Centre Fairgrounds from September 24 to 27, 2019. It is an international food and drink exhibition that could serve as an entry point for international manufacturers looking to enter the vibrant Russian market. The event connects thousands of businesses from around the world with Russia’s key food and drink buyers, including retail representatives from Russia’s leading supermarket chains, wholesalers, hotel-restaurant-café sector, and food manufacturers.

13 May 2019

Published also in Business Mirror

A GRAND showcase of the innovations and culinary techniques behind the country’s top agricultural export products will be a major highlight of IFEX Philippines from May 24 to 26, 2019, at the World Trade Center Metro Manila.

Presenting “NXTFOOD Asia,” IFEX Philippines is gearing up to showcase the innovative use and culinary applications of the country’s “Premium 7,” namely, coffee, cacao, coconut, mango, pineapple, banana and tuna.

Ifex Philippines is the country’s biggest and most respected business-to-business (B2B) event for Asian food and ingredients organized by the Philippines’s Department of Trade and Industry through the Center for International Trade Expositions and Missions (DTI-CITEM).

“There will be a gustatory fête of the country’s Premium 7 commodities which have been leading Philippine food exports for the longest time,” DTI-CITEM Executive Director Pauline Suaco-Juan said. “We are showcasing only the best in IFEX Philippines and buyers can expect to see the finest agricultural products the Philippines has to offer.”

“Through this showcase of what’s next in Asian food, we want the global buyers to experience the Filipino food innovations that are being done with these commodities and see how they can use these products in the dishes in their respective countries,” she added.

The three-day event will also spotlight the roster of the Philippines’s “Rising Food Stars,” which include heirloom rice, calamansi, ube, pili nut, turmeric, moringa or malunggay, muscovado sugar, tamarind, dalandan and a selection of Philippine wines and spirits.

The country’s sauces and condiments will also be featured in the event. These include coco aminos, sarsa, fish sauce or patis, chili sauces, crab fat or aligue, shrimp paste or bagoong, sukang maasim, sukang tuba, sukang pinakurat, sukang iloko and balsamic vinegar, among other products.

“To further highlight the Premium 7 and the Rising Food Stars, Ifex Philippines is gearing up for a delectable and sumptuous culinary showcase of the promising export products in the country as it sets the stage for the future of food in Asia,” Suaco-Juan said.

06 May 2019

By Philexport News and Features

Published also in Business Mirror

FILIPINO franchises are encouraged to expand their brands in the Middle East countries which offer a lot of business opportunities, especially in terms of the Filipino market.

“You have a base of around 3 million Filipinos there, but if you can still bring your product to the mainstream, that’s a lot more,” said Eric Elnar, trade service officer of the Foreign Trade Service Corps at the Department of Trade and Industry (DTI).

Elnar underscored the need for them to find the ideal location for franchise based on target market and comply with local zoning regulations.

“Recruit and retain quality franchisees to capitalize on the tremendous opportunities for growth and expansion in the Middle East,” he said, citing particularly the United Arab Emirates, Kingdom of Saudi Arabia and Qatar.

Elnar noted it is imperative for franchises to adjust their product/menu for cultural preferences, tastes, guidelines including religious observance and customer expectations.

He said they should also understand legalities, noting “franchisors should take into account region-specific issues [i.e., licensing restrictions in the Gulf region] may constrain the franchisee’s compliance with the schedule of expansion throughout the Gulf Cooperation Council.”

Citing data, Elnar said total population in the GCC region was 54.7 million in 2017. Its growth rate of 5.8 percent per year between 2015 and 2030 is one of the highest regional growth rates in the world, he noted.

“Qatar is really a small market although it is the third largest in terms of the Filipino market, but you just have to treat it separately in your planning. In the UAE and also in Qatar, the big portion of the population is actually South Asian,” he added. “So if your product can be appreciated by South Asia, for example, then you do quite well in that market.”  

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