The delegation will consist of participants from various sectors, including food, personal care, cosmetics and franchising. Participants will have the opportunity to visit conventions and exhibitions, conduct trade checks and engage in networking sessions with companies and chambers to establish or deepen their presence in the Middle East market.

The first leg of the mission will kick off in Dubai from November 8 to 11, followed by Doha from November 11 to 13; Riyadh from November 13 to 16; Dammam from November 16 to 19, and will finally conclude in Jeddah from November 19 to 22.□

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