Group of DTI and Meta representatives pose in front of a wall with handwritten notes. The wall reads "The Facebook Wall, What's on your mind?".

Taguig City, Philippines—Working to improve the monitoring of online marketplaces, the Department of Trade and Industry (DTI), through the Fair Trade Enforcement Bureau (FTEB) and E-Commerce Bureau (ECB), connected with Facebook Meta on March 7.

The meeting with Meta centered on the onboarding of its Consumer Policy Channel (CPC), a collaborative mechanism enabling regulatory agencies, such as DTI, to track online transactions on Facebook and forward identified violations for Meta’s immediate review and takedown. The CPC implements a multi-layered enforcement system that integrates user reports, artificial intelligence, and human reviews.

“It is a key challenge for us to effectively remove entities that are marketing violative products online,” DTI Assistant Secretary Agaton Teodoro Uvero said.

Taguig City, Philippines—Working to improve the monitoring of online marketplaces, the Department of Trade and Industry (DTI), through the Fair Trade Enforcement Bureau (FTEB) and E-Commerce Bureau (ECB), connected with Facebook Meta on March 7.

The meeting with Meta centered on the onboarding of its Consumer Policy Channel (CPC), a collaborative mechanism enabling regulatory agencies, such as DTI, to track online transactions on Facebook and forward identified violations for Meta’s immediate review and takedown. The CPC implements a multi-layered enforcement system that integrates user reports, artificial intelligence, and human reviews.

“It is a key challenge for us to effectively remove entities that are marketing violative products online,” DTI Assistant Secretary Agaton Teodoro Uvero said.

FTEB Director Regino D. Mallari Jr., present in the onboarding, remarked how the collaboration lays a strong foundation for future partnerships.

A group of professionals are sitting around a white conference table in a modern office space, seemingly engaged in a meeting.

“Our goal is to engage more digital platforms not just for consumer protection, but also to enhance the integrity of e-commerce and drive sustainable economic growth,” Director Mallari said.

Meta’s Public Policy Manager Genixon David, FTEB Division Chiefs Ryan Ray Baluyot and Joel Buag, ECB Assistant Division Chief Karla Tricsha Santos, and other key personnel, were also in attendance.

The DTI has previously partnered with other major e-commerce platforms such as TikTok, Shopee, and Lazada to streamline enforcement of flagged online sales, as well as improve consumer redress.

Moving toward a more comprehensive, consumer-centered approach, the DTI also looks to incorporate open and continuous information exchange with valuable stakeholders.

Consumers are urged to report consumer and product violations on online platforms through the DTI Consumer Care Hotline at 1-DTI (1-384) or via email at consumercare@dti.gov.ph or reporttosec@dti.gov.ph. ♦

Date of release: 14 March 2025

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