A promotional poster for PTTC-GMEA's 38th Founding Anniversary, scheduled for February 26-27, 2025, with the theme "Train & Thrive: Empowering MSMEs in Bagong Pilipinas." The design incorporates blue and yellow diagonal elements and features the DTI, PTTC-GMEA, and Bagong Pilipinas logos. The event focuses on advancing MSMEs through training, innovation, and digital transformation.

PTTC-GMEA marks its 38th year of advancing MSME development through training and capacity-building initiatives. The upcoming Founding Anniversary on February 26-27, 2025, will highlight the role of innovation, digital transformation, and skills development in strengthening businesses under the theme “Train & Thrive: Empowering MSMEs in Bagong Pilipinas.”

The Philippine Trade Training Center – Global MSME Academy (PTTC-GMEA) is set to celebrate its 38th founding anniversary on February 26-27, 2025, with the theme “Train & Thrive: Empowering MSMEs in Bagong Pilipinas.” The event will showcase PTTC- GMEA’s continuing commitment to strengthening the capabilities of micro, small, and medium enterprises (MSMEs) and exporters by providing cutting-edge training, resources, and support to help them succeed in the evolving global market.

“For 38 years, PTTC-GMEA has been at the forefront of empowering Filipino entrepreneurs by equipping them with essential business and export skills,” said OIC Executive Director Ma. Fe J. Avila. “Through innovation and collaboration, we remain dedicated to helping MSMEs and exporters train, adapt, and thrive in today’s competitive business landscape.”

A Celebration of Innovation and Growth

The 38th Anniversary Celebration will kick off with an Opening Ceremony, bringing together key Department of Trade and Industry (DTI) officials, partner organizations, and industry stakeholders. The event will highlight PTTC-GMEA’s significant contributions to the business sector and reaffirm its mission to drive economic growth through training and capacity-building initiatives.

Following the opening, distinguished industry experts and partners will deliver keynote speeches focusing on opportunities for MSMEs, digital transformation, and innovation- driven entrepreneurship. These insights will provide valuable perspectives on how businesses can navigate the challenges of an evolving market.

Interactive Thematic Breakout Sessions

Participants will have the opportunity to engage in insightful thematic breakout sessions designed to equip MSMEs and exporters with practical strategies for business growth and competitiveness. These sessions will cover key areas essential for success in today’s dynamic business environment. The session on “Marketing for the Future: Powered by AI” will explore how artificial intelligence is transforming marketing strategies and how MSMEs can leverage AI-driven tools for growth. Meanwhile, “Going Global: Advanced Export Strategies for MSMEs” will provide expert techniques and best practices to help businesses expand internationally and navigate global trade.

For those looking to scale their businesses, “Financing Innovations for MSME Growth” will delve into innovative funding opportunities, financial management strategies, and alternative financing solutions. Additionally, “Building Agile Teams: HR Strategies for MSME Success” will focus on developing resilient, high-performing teams through modern HR practices, leadership development, and employee engagement strategies.

To ensure inclusivity, regional MSMEs and stakeholders will participate online, allowing entrepreneurs from across the country to gain valuable insights and practical knowledge.

PTTC Open House: A Journey of Innovation and Creativity

As part of the celebration, PTTC-GMEA will host a free Open House, offering an immersive, hands-on journey through creative and digital innovation. Participants will experience a step-by-step learning process, equipping them with practical skills that can enhance their business operations.

The journey begins with Mobile Photography in Studio 1300, where participants will learn how to capture high-quality product photos using their mobile devices. This session will focus on lighting, composition, and angles to create visually appealing product images— an essential skill for effective online selling and branding.

After capturing their products, participants will move to Canva Essentials at Ensayo Creative Hub, where they will transform their photos into compelling marketing materials. This workshop will guide them through designing promotional graphics, social media posts, and branding elements using Canva, a powerful yet user-friendly design tool.

Finally, participants will take their creativity a step further with Making Almost Anything at DIGIFAB Shared Service Facility. This session will introduce them to digital fabrication and product prototyping, demonstrating how technology can be leveraged to innovate and bring ideas to life.

This carefully curated journey allows participants to develop a complete visual storytelling process—from capturing images to designing promotional materials, and finally, exploring product innovation.

With limited slots available, attendees are encouraged to register early to secure their spot. You may register at www.bit.ly/PTTCat38th.

About PTTC-GMEA

The Philippine Trade Training Center – Global MSME Academy (PTTC-GMEA) is a government agency under the Department of Trade and Industry (DTI) that provides training and capacity-building programs to micro, small, and medium enterprises (MSMEs) in the Philippines. PTTC-GMEA aims to enhance the competitiveness and productivity of MSMEs through skills development, knowledge sharing, and networking opportunities. For more information, visit www.pttc.gov.ph. ♦

Date of Release: 25 February 2025

Related posts:

In photo: DTI Secretary Cristina A. Roque during her speech at the SkillsUpNet PhilippinesDTI’s SkillsUpNet PH Phase 2 expands workforce training, targets high-growth industries PH fruits drive USD 49M record sales at 2024 China-ASEAN expo DTI turns over PHP30-M improved farm-to-market road in Lanao Del Norte DTI inks MOA with NSC, strengthens security framework for construction projects First Lady Liza Araneta Marcos with DTI ROG Asec. Dominic Tolentino, DTI R1 Regional director Merlie Membrere and DTI Region 1 staffs smling during the LAB For All Project.DTI joins the LAB for All in Pangasinan, targets boost of local biz DTI issues 60-day price freeze in four areas in Palawan under state of calamity DTI inspects fireworks factories in Bulacan ahead of Chinese New Year DTI reinforces MSME commitment with successful Kadiwa ng Pangulo launch in Bay, Laguna