At KULTURA Fest 2025, DTI Region 6 Regional Director Rachel Nufable, wearing a brown blazer, and DTI staff visit the Panublion Western Visayas booth. The booth displays local products. The DTI staff poses in front of it. The booth is in a mall.
DTI Region 6 Regional Director Rachel Nufable (center, in a brown blazer), alongside DTI officials and representatives, visits the Panublion Western Visayas booth at KULTURA Fest 2025, showcasing the region’s premium products and local craftsmanship.

Muntinlupa City, Philippines—The Department of Trade and Industry (DTI) recorded around PHP 1 million in sales from micro, small, and medium enterprises (MSMEs) from Western Visayas during the recently concluded KULTURA Fest: Philippine Trade Fair 2025, held at Festival Mall in Alabang.

About 30 MSMEs from Capiz, Guimaras, Iloilo, and Negros Occidental showcased their premium products at the Panublion Western Visayas booth during the five-day national trade fair from February 26 to March 2.

“This remarkable achievement reflects the competitive quality of Western Visayas products and the resilience of our local entrepreneurs. Our MSMEs continue to prove that Western Visayas craftsmanship can compete at the national level,” said DTI Region 6 Director Rachel Nufable, who personally visited the regional pavilion.“

The Panublion booth featured a diverse array of products, including fresh produce, homestyle and wearable items, delicacies, shell crafts, hablon, natural wellness products, food items, and distinctive artisanal crafts. These offerings highlight the region’s rich cultural heritage, natural resources, and traditional craftsmanship.

Sales breakdown from the event included direct cash sales, booked orders, and business deals under negotiation.

DTI Region 6, in collaboration with four One Town, One Product (OTOP) Hub cooperators, spearheaded the region’s participation in the national trade fair. The event gathered various exhibitors from 16 regions across the Philippines, including the Bangsamoro Autonomous Region in Muslim Mindanao and the Negros Island Region.

“This platform has been invaluable for our local entrepreneurs, providing them with opportunities to gain exposure, establish new business connections, and expand their market reach beyond Western Visayas,” Director Nufable added.

The KULTURA Fest serves as a vital showcase for regional products and supports the government’s ongoing efforts to strengthen the MSME sector, which is a key driver of inclusive economic growth and employment generation in the country.

Local entrepreneurs interested in joining future trade fairs and OTOP initiatives may contact the nearest DTI provincial office for more information. ♦

Date of release: 07 March 2025

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