07092024_DTI-Laguna Joins in the Tindahan Mo, eLevel Up Mo A DTI Sari-Sari Store Advancement Program

Victoria, Laguna — The Department of Trade and Industry – Laguna Provincial Office (DTI-Laguna) successfully joined in the official launching of the Sari-Sari Store Advancement Program in conjunction with Module 1: Tindahan Mo, e-Level Up Mo on June 26, 2024. This significant event marked the beginning of a comprehensive program designed to empower sari-sari store owners through digital transformation, financial literacy, sustainable practices, and consumer protection.

The program’s launch was attended by 259 sari-sari store owners and microentrepreneurs from various parts of Laguna through the 8 Negosyo Centers that facilitated it onsite: Victoria, Alaminos, Calauan, Liliw, Santa Cruz, Pagsanjan, Santa Maria, and Mabitac. The event aimed to provide these local business owners with the knowledge and tools needed to thrive in today’s competitive marketplace, reflecting DTI’s commitment to fostering economic growth and empowering micro, small, and medium enterprises in the region.

Mr. Mark Ruiz, Founder and President of Hapinoy, was one of the keynote speakers. He discussed the business opportunities available to sari-sari store owners through Hapinoy’s services, which include cash prizes, exclusive training sessions, and strategies to adapt to market changes driven by the pandemic, competition from convenience stores, and inflation. Ruiz emphasized that the changes in the market bring new opportunities and that, by embracing digitalization, store owners can stay competitive and meet consumer demands effectively.

07092024_DTI-Laguna Joins in the Tindahan Mo, eLevel Up Mo A DTI Sari-Sari Store Advancement Program (1)
07092024_DTI-Laguna Joins in the Tindahan Mo, eLevel Up Mo A DTI Sari-Sari Store Advancement Program (2)

Additionally, Ms. Cheerie Magallen and Mr. Coco Cabauatan of Packworks introduced “The Pack: SuperStore” app, highlighting its capabilities in inventory management, bookkeeping, data collection, and access to financial products and supply ordering at lower costs. They stressed the app’s role in enhancing operational efficiency for sari-sari stores.

Ms. Josephine Virrey next provided additional insights on registering businesses with DTI, underscoring the importance of formalizing business operations to access various support programs and services offered by the government. Registering your business opens numerous opportunities and support mechanisms to help your business grow.

The participants actively engaged in the event, raising pertinent questions and sharing their experiences. The interactive nature of the seminar facilitated a productive exchange of ideas and best practices among the attendees.

In conclusion, the “Tindahan Mo, e-Level Up Mo” program marks a significant step towards empowering sari-sari store owners by providing them with the knowledge and tools necessary for success. DTI-Laguna, through its Negosyo Centers, remains dedicated to organizing similar events in the future to support the entrepreneurs further (LAPostrado, DTI-Laguna). ♦

Date of release: 09 July 2024

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