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The Foreign Trade Service Officers successfully conducted their regional planning consecutively held from 03-13 December 2018 to discuss and review strategies in promoting Trabaho, Negosyo, Kabuhayan (TNK) goes Global program for overseas Filipinos, Philippine Export Development Plan (PEDP), and the country’s Investment Priorities Plan to improve the Philippines’ trade relations and increase investments for the year 2019 onward, among others.

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Date of Release: December 2018

The Department of Trade and Industry’s Trade and Investments Promotion Group (DTI-TIPG) and the Philippine Trade and Investment Center in Tokyo (PTIC-Tokyo) shared promising developments for Philippine cacao beans as it enters the mainstream Japanese market through the newly-produced chocolate made by Isetan Mitsukoshi.
 
Isetan Mitsukoshi Group, Japan's largest department store group, developed a new chocolate brand named Nayuta Chocolatasia. The product formulated to match the Asian palate, is made from cacao beans sourced from four Southeast Asian countries: Vietnam, Malaysia, Indonesia and the Philippines.
 
The Philippine cacao beans were sourced from a Davao-based plantation, Philippine’s Plantacion de Sikwate Cacao Producers Association.
 
As part of Isetan’s Mitsukoshi’s strong campaign for the said chocolate, they are currently running a six-month promotional campaign through a chocolate fair called Salon du Chocolat at their Shinjuku store.
 
“The presence of Philippine cacao beans in the mainstream Japanese market is a clear manifestation that our produce are truly world-class. With sufficient support and aggressive marketing strategies being implemented by various private and public sector partners, we hope more and more Philippine goods will join the global market,” said DTI Trade and Investments Promotion Group Undersecretary Nora K. Terrado.
 
According to the Philippine Department of Agriculture, the global demand for cocoa is estimated to reach between 4.7 million to 5 million metric tons by 2020. However, it is also predicted to reach a global shortage at 1 million MT in the same year.
 
“We see a lot of budding local manufacturers and producers of cacao in the country. We, at DTI, continue to urge them to join trade fairs and avail support services that help them in accessing not just domestic but as well as international markets such as Japan. In this way, we will be able to mainstream Philippine produce while we continue to build the country’s brand globally,” said DTI Trade and Investments Promotion Group Undersecretary Nora K. Terrado.
 
Undersecretary Terrado also urged producers to tap the DTI and its wide-range of support services with its Philippine Trade and Investment Centers (PTICs) abroad. “DTI assists Philippine companies especially micro, small, and medium enterprises (MSMEs) in getting a glimpse of emerging trends and slowly test and introduce the acceptability of their products in the international market,” Terrado added.
 
Current efforts and initiatives in developing the Philippine cacao industry are mostly focused in Mindanao, which accounts for 90% of the Philippine cacao production, with 80% coming from the Davao Region alone.

DTI, through its Shared Service Facilities (SSF) program, has provided 16 cacao-processing facilities in various regions that aim to equip and accelerate MSMEs’ competitiveness by giving them access to energy efficient technologies and sophisticated equipment in their production.♦PH cacao in Japan
 
PH cacao in Japan 2

TOKYO, Japan—Philippine-Japanese trade relations remain robust, as the Philippine mission to Japan headed by the Department of Trade and Industry secured over P20-billion investment commitments from Japanese firms during the three-day visit from February 28 to March 2.

On the sidelines of the Investment Forum in Tokyo and the 35th annual meeting of the Japan-Philippines Economic Cooperation Committee  and the Philippines-Japan Economic Cooperation... Read more

The Department of Trade and Industry’s Center for International Trade Expositions and Missions (DTI-CITEM) seeks to augment the Philippines’ trade relations with Japan as it showcases the country’s finest tropical flavors in the largest food fair in the Asia-Pacific region.
 
Under Food Philippines brand, DTI-CITEM will bring the country’s top exporters of tropical fruits, beverages and other processed food in the 43rd International Food and Beverage Exhibition, popularly known as FOODEX Japan, on 6-9 March at the Makuhari Messe in Chiba, Japan.
 
“Japanese people are no stranger to us. We know that they have a penchant for our tropical fruits and that is what we are looking to showcase as we return to FOODEX,” said Nora K. Terrado, DTI Undersecretary for Trade and Investments Promotion and CITEM Officer-in-Charge (OIC).
 
“We will also feature other tropical food and ingredients to widen the line of Philippine products shipped to Japan and promote the country as a premier sourcing destination,” added Terrado.
 
FOODEX is known as a major gateway to the Japanese market. Last year, the four-day event welcomed over 3,000 local and international exhibitors, as well as more than 82,000 buyers from the food manufacturing, service, distribution, and trading sectors across the global food industry.
 
Aside from Japan, FOODEX is also vastly participated in by buyers from major regions, such as Europe, America, Africa and Australia.
 
In 2017, 17 local firms under the Food Philippines pavilion bagged $7.4M worth of export sales. For this upcoming participation, CITEM seeks to generate at least US$ 10 million export sales from buyers around the world.
Japan is the Philippines’ largest export destination for fresh foods and the second largest market for processed food, next to the United States. According to preliminary reports from Philippine Statistics Authority (PSA), Japan is among the top export destinations of the country with 16.20% total share to the country’s total merchandise exports for the period January to December 2017.
 
With the existing Japan-Philippines Economic Partnership Agreement (JPEPA), Japan provides an attractive and vast market for Philippine food suppliers to serve the retail, food service, and manufacturing industries.
 
The country’s participation in FOODEX Japan 2018 is being organized by CITEM, in partnership with the Philippine Trade and Investment Center (PTIC) in Tokyo and Philippine Trade Training Center (PTTC), as part of the DTI’s major efforts to intensify the promotion of Philippine specialty food products in overseas trade shows.♦
 
Bananas
Japan remains the top destination for Philippine bananas, reaching up to US$231.3 million export sales in 2016.

SEVENTEEN local companies take advantage of the Philippines’s developing trade relations with Japan, as it showcases the country’s finest tropical flavors in the largest food fair in the Asia-Pacific region.

The local companies will feature the country’s premium tropical products, including banana, coconut, mango and pineapple, in the 42nd International Food and Beverage Exhibition, popularly known as Foodex Japan, from March 7 to 10 in Chiba, Japan.

As a major... Read more

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