Bigger market opportunities await Local Entreps

 OTOP TInda One, Alaminos, Pangasinan 1

The Department of Trade and Industry Ilocos Region, in partnership with the Local Government of Alaminos City, Pangasinan, launched the first One Town One Product (OTOP) Tinda One in Region 1 yesterday (January 30, 2018) at the Plaza Enrique Braganza, Brgy Poblacion that will serve as a Pasalubong Center where the primary target buyers are tourists visiting the famous Hundred Islands of Alaminos City. Its strategic location was purposely chosen to provide easy access and convenience to customers.

The OTOP Tinda One is a one-stop-shop of products that are indigenous to the area. Items sold in the OTOP Tinda One are local food, non-food and products such as souvenir items and handicrafts, processed fruits and nuts, fish and meat products produced by local micro, small and medium enterprises (MSMEs) of the city, province of Pangasinan and Ilocos Region. These products are endorsed and assisted by DTI, local government units (LGUs) and other government agencies.

The OTOP TindaOne is one of the projects under the DTI’s OTOP NextGen Program, which aims to level-up products that were identified under the One Town One Product (OTOP) program that was launched in 2004. The program will also enable localities and communities to determine and develop their “pride-of-place” products.

Building from the gains of the initial OTOP program, the OTOP NextGen offers a package of public-private assistance to attain a significant improvement and innovation in the areas of quality, product and design development, standards compliance to brand development and improve marketability of local products.

OTOP TInda One, Alaminos, Pangasinan 1

Alaminos City Administrator Dr. Emellou Gellado and Sangguniniang Bayan Members expressed their commitment and utmost support for the newly-launched project.

DTI Ilocos Region Director Florante Leal pointed out that the OTOP Tinda One will not only provide MSMEs the physical market channel to sell their products, but it will also help link small enterprises to bigger ones to generate more sales and market opportunities.

The OTOP TindaOne is open all week-long from 6AM to 5PM.♦


 DTI Negosyo Center Negosyo Center Calasiao Negosyo Center Bacarra

San Fernando City, La Union- True to its commitment to ease of doing business and help MSMEs, the Department of Trade and Industry (DTI) Region 1 launched anew three Negosyo Centers (NC) in the region.

Regional Director Florante O. Leal led the launching programs of Negosyo Center Bacarra, Ilocos Norte on October 20, 2017 and the two NCs in Pangasinan; Negosyo Center-Calasiao and Negosyo Center Urdaneta last Octobern 19, 2017.

NC Bacarra and NC Calasiao are both launched in partnership with the local government units. Meanwhile, NC Urdaneta is located inside the CB Mall-Urdaneta, the first NC in the region to launch through partnership with a private enterprise.

To date, there are already 41 Negosyo Centers in the region. Additional Negosyo Centers are targeted to launch by DTI this 2017.

The enactment of Republic Act No. 10644, also known as the Go Negosyo Act, fortified the policy of the State to foster national development, promote inclusive growth and reduce poverty by encouraging the development of MSMEs. This law provides for the establishment of Negosyo Centers under the supervision of the MSME Development Council, which shall encourage public-private partnerships in the establishment and management of said centers.

According to Director Leal, one of the goals of the Negosyo Center is to bring national government services closer to the people. Aside from the “Ease in Doing Business”, Negosyo Centers aim to encourage would-be entrepreneurs to start their business and thereby create employment.

“The Negosyo Centers will help us identify business opportunities.” he added.

As the core of DTI’s thrust towards promoting MSME growth and development, Negosyo Centers will be established in every province, city and municipality nationwide.

The Negosyo Centers will provide the following basic services: business registration assistance; business advisory services; business information and advocacy; and monitoring and evaluation of business-process improvement. ♦

San Fernando City, La Union- As the Holiday season approaches, the Department of Trade and Industry Region 1 (DTI R1) reminded the public to be more vigilant against buying substandard or uncertified products, especially Christmas lights. DTI is the lead agency that regulates the sale of Christmas lights to protect the buying public from the hazards of substandard or uncertified products like overheating that may lead to fire, damages to property and even loss of lives.

DTI will be conducting monitoring and inspections to business establishments including “tiangges” to ensure that only certified products will be sold to the consumers. The inspection will include the display and storage rooms of the establishments.

One easy way to determine if the product passed the quality standard is the presence of Philippine Standard (PS) mark if it is locally made, or Import Commodity Clearance (ICC) if it is imported. These stickers come with unique serial numbers and hologram prints. However, DTI reminded the public to double check the authenticity of the stickers as previous reports have shown the proliferation of fake stickers. To be sure, the public is advised to check the packaging label if it bears the name of the manufacturer, distributor and trademark. Moreover, the buyer has to verify if the product wirings and sockets is up to the standards. Warranties including return or exchange of defective products are valid for at least 60 days after purchase.

The public is encouraged to report to DTI erring or non-compliant stores. Based on the Republic Act 7394 or the Consumer Act of the Philippines, establishments are mandated to secure PS and ICC for appliances and electrical products including Christmas lights. Violators will face formal charges and penalties that ranges from P25, 000 to P300, 000 depending on the degree of offense.Regional Director Florante O. Leal urged the public not to patronize products that are cheap but of low quality and substandard as these may pose risk to their safety and welfare.

Through regular monitoring and enforcement operation, DTI Region 1 has confiscated almost a thousand of substandard products last 2016. These items were destroyed after the conducted investigation.

Meanwhile, supply and prices of Noche Buena products remain stable according to the suppliers and manufacturers. DTI is scheduled to post the updated Suggested Retail Price (SRP) of these products by November 2017.♦

 Dulaang Pangmamimili R1 1 Dulaang Pangmamimili R1 2
 Students performing their skits during the 2017 Dulaang Pangmamimili

San Fernando City, La Union- Students from seven different schools in Region 1 showed that consumer empowerment leads to a product quality and safety conscious society. These young consumers creatively performed their roleplaying skits during the Dulaang Pangmamimili 2017 held at the CSI Mall, San Fernando City, La Union last October 19, 2017.

The Dulaang Pangmamimili is one of the activities of the Department of Trade and Industry (DTI) Region 1 in partnership with the Department of Education,that highlights the celebration of the Consumer Welfare Month 2017. This roleplaying competition for high school students aims to raise awareness among the youth. It intends to impress the young minds of Filipino students the importance of knowing their consumer rights and responsibilities which must be respected and protected at all times.

Students from the participating schools focused their performances on the role of the youth in the awareness of consumer right and responsibilities in the digital age especially with the surge of the trend in online shopping. Scenes about consumer complaints such as shortchanging and purchasing of substandard products were also portrayed by the students. The board of judges were representatives from Regional Affairs Consumer Council (RCAC).

La Union National High School bagged the grand champion award and received gold medals trophy, certificates and P20,000 worth of gift checks. 1st runner-up who received P15,000 worth of gift checks, silver medals, certificates and trophy was Bonuan Boquig National High School. 2nd runner-up winner was Candon National High School who received P10,000 worth of gift checks, bronze medals and certificates. Other schools received the consolation prize of P2500 worth of gift checks and certificates.

Based on Presidential Proclamation No. 1098, the month of October is declared as the Consumer Welfare Month. This is to increase the public’s awareness on the consumer rights, policies and protections by conducting activities and dissemination of information. ♦

True to its thrust to propel micro, small and medium enterprises (MSMEs) toward innovative and competitive business environment, the Department of Trade and Industry Region 1 in partnership with Philippine Center for Entrepreneurship (PCE) launched the Kapatid Mentor Me Program (KMME) at Hotel Marand, Bauang, La Union on May 8, 2017.

The Kapatid Mentor ME Program aims to assist MSMEs scale up and sustain their businesses through weekly coaching and mentoring by business owners and practitioners on different functional areas of entrepreneurship.

The Region 1 Kapatid Mentor Me Launch at Hotel Marand, Bauang, La Union on May 8, 2017.

Some 200 MSMEs from La Union attended the launching.

La Union is the first province in the region to roll-out the said program after its successful pilot run last March 8, 2017 in Samar. KMME will run in 89 areas in 16 regions throughout the country until the end of the year.

The 11-week program will have weekly modules such as Marketing, Financial Management, Human Resource Management, Operations Management among others. On the 11th week, the mentee is required to present his/her business improvement plan, incorporating the learning from the lectures and mentoring sessions.

Other provinces in the region are scheduled to have the same activity; Pangasinan on June, Ilocos Sur on July and Ilocos Norte on October.

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