By Rudolph Jay Velasco | Market Innovation Division | DTI-Epxort Marketing Bureau

28 March 2018

Published also in Business Mirror

THE Department of  Trade and Industry (DTI), through its Export Marketing Bureau (EMB), are inviting all exporters to join the China International Import Expo (CIIE) and register on or before the deadline on April 6, even as it concluded the CIIE Roadshow dubbed as “CIIE: Your Gateway to the China Market” information session in Cebu City and Davao City on March 20 and March 23, respectively.

The CIIE is expected to be a major opportunity for Philippine enterprises to enter the huge Chinese market as China is expected to import $10 trillion in value of goods and services in the ensuing years.

The Cebu and Davao information sessions were part of the road show organized by the DTI, the Philippine Chamber of Commerce and Industry and the Embassy of the People’s Republic of China in Manila.

In attendance were more than 200 participants combined for the Cebu and Davao legs of the road show.  The CIIE Roadshow included a presentation on CIIE and discussion on export opportunities in China and its import regulations.

Senen M. Perlada, EMB director, expressed his desire to see more design-driven products, especially in Cebu, exported to China.

“We’d like to see your furniture, wearables, fashion accessories, dried mangoes and manufactured goods at the CIIE,” he said.

The Philippine participation to the CIIE is expected to be the biggest-ever participation in an overseas trade fair, with over 100 Philippine product and service exporters, investors and government representatives.

The CIIE is set from November 5 to 10, 2018 at the National Exhibition and Convention Center in Shanghai, China. The event will focus mainly on the importation of goods and services to China. The section of trade in goods includes six exhibitions areas: High-end Intelligent Equipment; Consumer Electronics and Appliances; Automobile; Apparel, Accessories and Consumer Goods; Food and Agricultural Products; and Medical Equipment and Medical Care Products. The section of trade in services comprises Tourism Services, Emerging Technologies, Culture and Education, Creative Design and Service Outsourcing.

Companies interested in joining the CIIE may contact Rowena Mendoza via This email address is being protected from spambots. You need JavaScript enabled to view it., or Eva Marie Mariquina at This email address is being protected from spambots. You need JavaScript enabled to view it. on or before April 6.