By Gil Ragil / Emerging Products Division / DTI-Export Marketing Bureau
07 February 2018
Published also in Business Mirror
RIPPLES Plus-enrolled companies with organic-certified products recognized by the European Union are set to participate in Biofach 2018, touted to be the world’s leading trade fair for organic food slated to be held from February 14 to 17 in Nuremberg, Germany.
Ripples Plus, or the Regional Interactive Platform for Philippine Exporters Plus, is a program that prepares participating Philippine companies, most of whom are small and medium enterprises, to make them export-ready, and to enhance their export capacity and competitiveness. After attaining both, the program seeks to match them with prospective foreign buyers and vigorously pursues the promotion of their products in the global market.
The Export Marketing Bureau (EMB), under the Department of Trade and Industry (DTI), with Alegria C. Donado, assistant chief of its Emerging Products Division, as head of mission, has organized and is set to conduct and manage an Outbound Business Matching Mission composed of Philippine companies manufacturing and producing natural and organic products.
The products are as diverse as coco water/juice/milk, virgin coconut oil, instant powdered beverages, botanicals, candies, cosmetics, seasonings and raw brown sugar (muscovado).
Participating Philippine companies include Ahya Coco Organice Food Manufacturing Corp., Herbanext Laboratories Inc., Healthy Sweets Mindanao Corp., Japan Philippines Malunggay Eco Farm Inc., Pasciolco Agri Ventures, Raw Brown Sugar Milling Co. Inc., Team Asia Corp., Tropicana Food Products Inc., Tree Life Coco Sugar and Wellness International Corp.
This will be the very first time that Philippine companies will be exhibiting at Biofach since it started in 1990.
As posted in the official Biofach 2018 web site, Organic is more than a label or certification: Organic stands for quality and conviction—for the responsible use of nature’s resources. Biofach in the Exhibition Centre Nuremberg is the place where people share their passionate interest in organic food, get to know each other and exchange views, and this, since 1990. To date, 2,950 exhibitors and more than 50,000 visitors [including Vivaness] from the national and international organic sector are expected at Biofach 2018. The perfect opportunity for visiting professionals to meet organic producers from the organic market and be inspired by the sector’s latest trends.
Opinions on Biofach were elicited from notable persons, including Dr. Felix Prinz zu Lowestein, chairman of the German Federation of the Organic Food Industry (BOLW); Markus Arbenz, managing director of Biofach’s international patron, Ifoam—Organics International; and Petra Wolf, member of NÜrnbergMesse’s management board.
Lowenstein said, “The exhibition center became a lively international marketplace dominated by impressed exhibitors and visitors in aisles of Biofach. The fact that this trade fair is attended by a number of top political, administrative and diplomatic corps representatives means it has become one of the main places for debates concerning the future of food and organic farming industries. With Germany appearing as the country of the year, the German organic enterprises at the exhibition were able to highlight their abilities in the areas of innovation and sustainability in a special way.”
Arbenz, meanwhile, stated that, “It’s been a record year for the organic sector and a record year for Biofach. The trade fair reflects the great mood in the industry excellently. It is where attention is drawn to the topics that affect the professionals in production, trade, services and politics and that people have to be aware of if they want to be successful with organic products. For both Germany and the rest of the world, organic farming is a tool that can be used to achieve the United Nation’s global Sustainable Development Goals, which are officially supported by most countries.”
Wolf said, “After four successful days at the exhibitions, we and the organic industry are pleased that there was a great atmosphere in the halls and that those who came were able to meet high-quality contacts. As well as by the country of the year, Germany, plenty of inspiration was provided by the Stadtlandbio [city country organic] congress and the varied programs entitled Nuremberg the Organic City. We’re already looking forward to the next edition for the exhibition duo and seeing in all the market players for Biofach and Vivaness 2018.”
How was it a year ago? The exhibition duo consisting of Biofach, the world’s leading trade fair for organic food, and Vivaness, the international trade fair for natural personal care, set a new record in 2017 by welcoming a total of 51,453 trade visitors. People traveled to Nuremberg for the industry get-togethers from 134 countries, and were impressed with the range of products offered by the 2,793 exhibitors (258 of these were at Vivaness) from 88 countries and allowed themselves to be inspired by the country of the year, Germany. The organic industry as a whole continued to progress, too: In 2016 German households spent 9.9 percent more on organic food and drink than in the year before with sales amounting to €9.48 billion, according to the German Federation of Organic Food Industry. More and more clients are opting for natural cosmetics, as well. The results of a joint survey conducted by naturkosmetick konzepte, the Society for Consumer Research (Gfk), IRI, IMSHealth and BioVista, showed that the German natural-cosmetics market has a market share of 8.5 percent and is worth €1.15 billion, meaning it is the strongest natural-cosmetics market in Europe.
The exhibitors at the world’s leading trade fair for organic food were extremely satisfied at the end of the event. According to a survey carried out by an independent institute, 89 percent of the exhibitors at Biofach said the exhibition had been a success overall. About 93 percent praised the quality of the visitors at their stands and were able to reach their target groups, while conversations at the stands also led to the initiation of new business relationships for 93 percent.
In addition, 85 percent expected post-exhibition business as a result of contacts acquired over the four days. Following the positive response to their products, 88 percent of the Biofach exhibitors intend to take part again in the future. As regards the visitors, 97 percent were happy with the range of products available and 94 percent plan to come again.
The 2017 Biofach and Vivaness congresses drew great interest from all the market players, too. The industry and knowledge forums, which included over 120 different events altogether, were attended by a total of 8,125. The most popular event relating to Germany as the country of the year was the German Federal Ministry of Food and Agriculture’s (BMEL) presentation on its strategy for the future in organic farming (ZOL), which was attended by over 150. The event with the most attendees overall was “Global Market Overview,” which was attended by over 240.
The area of market research in the Vivaness congress also attracted special interest. More than 100 attended the presentation, entitled “The 2016 natural cosmetics year: Looking back and looking forward.”
Like Biofach, the 2017 presentation of its natural personal-care counterpart held for a cosmetics market which is becoming greener all the time ended with good results. In addition to the pavilions of Vivaness’s two honorary sponsors, Cosmos and Natrue, visitors showed keen interest in numerous other highlights. These ranged from the novelty stand, displaying 196 innovative products to the “German Newcomers” pavilion, which was supported by the German Federal Ministry for Economic Affairs and Energy (BMWi) and housed 10 exhibitors, to the young innovative companies from abroad involved in the special show Breeze. With representatives from nine countries, Breeze was even more international than in 2016 and included enterprises from Australia and the United States, among others.
Said Harald Dittmar, the managing director of the German Association of Industrial and Retail Companies for Medicines, Health Foods, Food Supplements and Cosmetics (BDIH), which is one of the founding members of Cosmos: “Vivaness 2017 was a complete success for Cosmos and the BDIH. Even the companies from abroad exhibiting Cosmos-certified products at the Cosmos pavilion this year for the first time were all very positive with their experience at Vivaness. This shows that the market for natural and organic cosmetics is continuing to grow steadily and there are good opportunities even with smaller companies and start-ups. The demand for certification in accordance with the Cosmos standard has increased significantly once again both in and outside of Germany, and the fact that compliance with the standard became compulsory for allo Cosmos members on January 1, 2017, is bound to have contributed here. As one of Vivaness’s honorary sponsors, they were delighted to be able to enrich the trade fair with and appearance dominated by internationality.”
Said Klara Ahlers, the president of Natrue: “Congratulations on producing such successful trade fairs. Over 50,000 visitors confirms how great the international interest in Biofach and Vivaness and in the organic and natural cosmetics industries is. Vivaness informed, inspired and showcased current trends through product worlds, a specialized supporting program and discussions. As an honorary sponsor of Vivaness, they are pleased it was a success. It is an international meeting place and an important shop window for certified natural cosmetics and Natrue. They marked Natrue’s 10th anniversary at Vivaness and they can’t imagine a better place to have celebrated the occasion. The Natrue team met a lot of interesting people and were able to acquire a large number of new contacts. The 10 exhibitors in the Natrue pavilion were also very happy.”
A wide range of newly developed products and innovative discoveries were presented at the Biofach and Vivaness novelty stands once again in 2017. There were 770 new products registered for these two stands altogether (Biofach, 574; Vivaness, 196), and visitors were given the opportunity to vote for those products that they believed were the most interesting and worthy of recognition.
In order to give participating Philippine companies and interested individuals a glimpse on what these interesting products are, the lucky winners of the resulting Best New Product Awards can be viewed at www.biofach.de/best-new-product and www.vivaness.de/best-new-product.
The Olive Oil Awards were also presented in the Olive Oil World of Experience at Biofach. A list of winners here can be viewed at www.biofach.de/olive-oil-award.
The DTI-EMB said they hope “that the international recognition has given our Philippine natural and organic businesses and individuals the impetus to pursue their respective commitments and interests in all things natural and organic. The entire world is waiting for Philippine natural and organic producers to offer it what they have been nurturing and taking care of all these years. We wish them nothing but success in Biofach and Vivaness 2018 for we know that they have what the world demands and requires when it comes to natural and organic products be it food, botanicals or cosmetics.”