By RD Velasco | Market Innovation Division (MID) | DTI-Export Marketing Bureau
08 April 2019
Published also in Business Mirror
THE Department of Trade and Industry is again leading the Philippine participation to the China International Import Expo (CIIE) to be held in Shanghai, China, on November 5 to 10, 2019.
Following a successful participation in the maiden edition of CIIE held last year, the Philippines plans to expand its participation to 100 companies.
The 50 Filipino companies that participated during last year’s CIIE recorded $37.5 million worth of booked and negotiated sales.
Philippine products will be showcased in two halls—at the Food and Agricultural Products Hall which features fruits, vegetables, seafood, beverages, dairy products, snack foods, condiments, sweets and agricultural products; and at the Quality Life Hall which features personal care, accessories, toys, gifts, fashion, furniture, household supplies, sports and entertainment goods, maternal and infant products, pet foods and supplies.
The CIIE is a brainchild of Chinese President Xi Jinping. It was launched last year to indicate China’s firm support to trade liberalization and to actively open the China market to the world. CIIE is a one of a kind trade show in China which only features foreign exhibitors with no China companies participating. It has three main components—Country Pavilion, Enterprise and Business Zone and the Hongqiao International Trade Forum.
It is a promising trading platform to promote Filipino products and services to the vast Chinese market and the rest of the world.
China was the Philippines’s top trading partner in 2018, with trade valued at $30.09 billion. However, the trade deficit was huge at around $12.7 billion. CIIE is an avenue to increase Philippine exports and mitigate this trade imbalance.