June 4, 2025 – A beaute-ful Wednesday morning marked the grand opening of Cosmobeauté Philippines 2025, the country’s premier business-to-business (B2B) beauty trade show, held at the SMX Convention Center. The event welcomed a vibrant mix of exhibitors, buyers, and beauty professionals eager to discover the latest in beauty trends, technology, and local innovations.

The opening ceremony was graced by Department of Trade and Industry (DTI) Secretary Cristina A. Roque, who delivered a powerful message centered on opportunity, innovation, and inclusive growth for the Filipino beauty and wellness industry. She was joined by Mr. Ivannovich Agote, OIC representing Department of Tourism Secretary Christina Frasco, and Ms. Rungphech Chitanuwat, Country General Manager of Informa Markets Philippines.

Secretary Roque emphasized the DTI’s continued support for Micro, Small, and Medium Enterprises (MSMEs) and highlighted the agency’s efforts to bring Filipino beauty products to the global stage through platforms such as the B2B Marketplace, and trade fairs.

This year’s DTI Pavilion showcases 20 outstanding MSMEs that reflect the depth and diversity of Filipino ingenuity and craftsmanship in the beauty sector. Featured brands include: Pharma Galenx Innovations, Inc., Elemie Naturals, Inc. (Pili Ani), VMV Hypoallergenics, Z Lab International Corporation, Pure Culture, Mercedia Essentials Corporation (Mercé Amoré), Kinay Cosmetics Manufacturing (Kinay Essentials), Aromacology Sensi Inc., Davao Bioskin Tech Laboratories, Inc., Greenika Enterprises, Pura Beauty, Inc. (For Keeps Clean Beauty), Phina Livewell Solutions, Inc., Jradiance Corporation (Hairreve), Magwayen Organics, Inc. (Magwai), Central Affirmative Co. Inc., (Aficionado), Giga Natural Products Specialist Corporation, Stalder Laboratories, Inc., Diana Stalder by Dermaline, Inc., Bambbi Fuentes Hair and Makeup Artist, and Snoe, Beaute Produits Inc.

As Secretary Roque eloquently put it, “Each brand here tells a story, and when we support them, we support real jobs and real families across the country. That is what Bagong Pilipinas means to us—a future where growth is inclusive, and prosperity is shared.”

With over 200 exhibiting brands and companies and thousands of attendees, Cosmobeauté Philippines 2025 offers a dynamic environment where connections thrive, partnerships bloom, and the future of Filipino beauty shines bright.

Cosmobeauté Philippines runs until June 6, 2025 with various activities including live demos, business matching, and knowledge-sharing sessions designed to empower and uplift the beauty industry. ♦

Date of Release: 09 June 2025

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