Makati City, Philippines—In a strategic effort to promote Filipino digital creatives worldwide and accelerate innovation-driven growth, the Department of Trade and Industry (DTI) signed a renewed Memorandum of Understanding (MOU) with leading digital media company, Globaltronics, Inc., at the Office of the Secretary, 14F Filinvest building on June 4.

Through the Creative Industries Development Office (CIDO), the agreement reflects DTI’s strengthened commitment to advancing creativity and innovation under its flagship Malikhaing Pinoy Program. It also bolsters the agency’s broader efforts to nurture Filipino creative talent, promote cultural identity, and expand the global presence of the country’s creative economy.

Aligned with the Bagong Pilipinas directive to promote inclusive and innovation-led growth, this renewed partnership between DTI and Globaltronics leverages digital innovation to amplify the presence of Filipino creatives across public spaces, events, and cultural platforms both locally and globally.

In line with this initiative, the DTI reaffirms its role in cultivating a dynamic creative ecosystem—championing innovation, expanding market access, and positioning Filipino talent for success on the world stage. This commitment reinforces the agency’s long-term vision of empowering creatives as vital contributors to economic development and national pride.

“This partnership affirms our commitment to harnessing creativity and technology as key drivers of inclusive and sustainable growth. Collaborating with industry leaders like Globaltronics opens more avenues for Filipino creatives to innovate, compete, and thrive in the global digital economy.” said DTI Secretary Ma. Cristina A. Roque. 

This collaboration will focus on key initiatives, including the National Digital Arts Awards (NDAA) and the highly anticipated relaunch of the Malikhaing Pinoy Program for September 2025.

Globaltronics CEO William T. Guido emphasized the company’s commitment, stating, “This MOU gives us a renewed purpose to use our platforms to empower Filipino creatives. Together with DTI, we are committed to illuminating the future of Philippine digital artistry through our digital out-of-home (DOOH) media platforms.” 

To further this vision, Globaltronics pledges to support the growth of the Philippine creative industries by advocating for supportive policies, creating opportunities for expansion, and strengthening the Filipino creative brand. The company also plans to foster talent development by supporting new product creation, establishing creative hubs, and promoting inclusive innovation to drive sector-wide progress.

The signing ceremony was attended by key officials from both organizations, including DTI Competitiveness and Innovation Group Supervising Head and Assistant Secretary Nylah Rizza D. Bautista, CIDO Officer-in-Charge Director Lilian G. Salonga, and Globaltronics Chief Revenue Officer Gary Reyes. ♦

Date of Release: 05 June 2025

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