Mandaluyong City, Philippines—The Department of Trade and Industry (DTI) officially launched the Malikhaing Pinoy Website, a groundbreaking national platform poised to revolutionize the Filipino creative industries. The launch took place  during the opening ceremony of the DTI Food Festival 2025: Flavors from the Regions at SM Megamall on May 30 .

Through the DTI’s Creative Industries Development Office (CIDO), the Malikhaing Pinoy Website, accessible at www.malikhaingpinoy.ph, is designed to be the central online gateway for the Philippines’ vibrant creative sector. It serves as a comprehensive registry of creatives, curated learning resources, and access to financing opportunities.

With three key features—Connect, Learn, and Thrive—the platform supports creative talents and businesses across various fields including design, music, film, animation, performing arts, publishing, visual arts, advertising, and digital content creation.

Screenshot of the Malikhaing Pinoy website homepage by the Department of Trade and Industry (DTI), featuring the platform’s three pillars—Connect, Learn, and Thrive—alongside a cultural performance with participants in traditional Filipino attire holding colorful props.
In Photo: screenshot of the Malikhaing Pinoy Website Landing Page

The website’s development was pursuant to Section 18 of Republic Act No. 11904, or the Philippine Creative Industries Development Act. It functions as the National Gateway to Filipino Creativity and Business, integrating content from all creative domains and serving as a one-stop source for industry statistics, events, programs, and government support.

“The Malikhaing Pinoy Website was born out of the directive of President Ferdinand R. Marcos Jr. to uplift Filipino creativity and put our artists, storytellers, and innovators at the heart of national progress. In line with the Bagong Pilipinas vision, this platform is a tribute to every Filipino creative—those who dare to dream, express, and shape our culture,” said DTI Secretary Cristina A. Roque.

“It is a space where your work is valued, your voice is heard, and your potential is nurtured. With over 900 creatives already onboard, we invite even more to join this movement and help build a future where Filipino creativity leads the way,” the trade chief added.

DICT Secretary Henry Aguda, DTI Secretary Ma. Cristina A. Roque, and DTI Assistant Secretary Nylah Rizza D. Bautista press the Connect, Learn, and Thrive buttons on podiums during the official launch of the Malikhaing Pinoy Website, with a FOOD FESTIVAL banner in the background.
In Photo: (L–R) DICT Secretary Henry Aguda, DTI Secretary Ma. Cristina A. Roque, and DTI Competitiveness and Innovation Group Supervising Head and Assistant Secretary Nylah Rizza D. Bautista pose for a photo as they activate the Connect, Learn, and Thrive buttons during the official launch of the Malikhaing Pinoy Website.

DICT Secretary Henry Aguda emphasized the critical role of public-private partnerships in advancing the digital economy, stating, “The President has mandated us to collaborate. Our work with DTI will create more jobs, particularly in the digital economy. Reliable nationwide connectivity will power these platforms and help MSMEs and creative industries expand their digital presence.”

As a flagship initiative of the Malikhaing Pinoy Program, the website aims to elevate Filipino creativity, spotlight talent and cultural heritage, and position the Philippines as Asia’s premier creative hub by 2030. The Department of Trade and Industry, as chair of the Philippine Creative Industries Development Council, continues to champion this vision.

The DTI invites all Filipino creatives to register in the Malikhaing Pinoy Registry of Creatives. This free and quick registration provides access to networking, training programs, project collaborations, and future DTI initiatives dedicated to the sector. ♦

Date of Release: 04 June 2025