A band with a bassist, singer/guitarist, and guitarist performs live on stage under blue and purple lights during the culminating concert for the DTI-MINT College Malikhaing Pinoy: Music Business Masterclass.
In photo: A vibrant performance by talent managed by the masterclass scholars showcases the skills and creativity developed throughout the program, marking a successful conclusion to their educational journey.

Pasig City, Philippines—The Department of Trade and Industry (DTI) concluded its Malikhaing Pinoy: Music Business Masterclass on April 05 with a culminating concert and networking activity at the Meridian International Business, Arts and Technology (MINT) College. This event marked the end of months-long intensive training for 81 emerging music entrepreneurs from across the country.

The evening commenced with a dynamic performance by DWTA, establishing a vibrant atmosphere filled with talent, collaboration, and creative energy. Additionally, a dedicated segment showcased performances by artists under direct managed by the scholars, demonstrating the practical knowledge and experience gained throughout the program.

Featured artists included Eliza Maturan, LEYO, Frisbee, KYLEUX + k1ko, and COSTA CASHMAN + BRGR, each delivering fresh musical perspectives that left a strong impression on the audience.

Industry stakeholders, mentors, DTI, and MINT College representatives pose together for a group photo on stage, with DTI and MINT logos visible on the screen behind them, during the Malikhaing Pinoy: Music Business Masterclass culminating concert and networking event.
In Photo: Director Salonga and Assistant Director Jo-Dann Darong engage with key industry stakeholders, fostering important connections and opportunities for collaboration during the networking session.

Beyond the concert, the event also facilitated a networking mixer that provided scholars with the opportunity to connect directly with key stakeholders from the music industry.

Crucially, MINT College facilitated tailored introductions between scholars and industry guests, effectively transforming classroom lessons into real-world breakthroughs. These direct connections immediately opened doors to career-defining opportunities, including internships, artist collaborations, and label negotiations. For instance, one scholar secured a distribution deal, and another entered talks for a label collaboration.

Among the distinguished guests were:

  • Maan Atienza (General Manager, Sony Music Philippines),
  • Thursday Alciso (General Manager, FILSCAP),
  • Kelley Mangahas (A&R Director, Warner Music),
  • Andrew de Castro (Country Manager, The Orchard),
  • Jonathan Manalo (Audio Content Head, ABS-CBN Music),
  • Kiko Salazar (Old School Records),
  • Twinky Lagdameo (Chief-Managing-Officer, Billboard PH),
  • Jigger Divina (Owner, Locked Down Studios),
  • Stephen Lim (314 Studios),
  • Ethel Cachapero (Polyeast),
  • Mae Orgasan (Representative, GMA Music),
  • Ito Rapadas (OPM Department Managing Director, Universal Records),
  • Jinno Mina (Regional Manager, Ditto Music),
  • Gab Cabangon (Representative, OPM) and
  • Representatives from creative powerhouses like Bret Jackson (Editor-in-Chief, Billboard Philippines), and John Uy (President and CEO, Karpos Multimedia). 

Also in attendance were mentors and instructors of the Malikhaing Pinoy Program, such as Lachmi Baviera (Country Manager, OneRPM), Mike Constantino (Founder and CEO, Homonym), James Rodney Romana (Head of Label Artists Solutions, Believe Music), and Atty. Micah “Bob” Ecarma (Representative, ACCRA Law).

MINT College President Tonsito Umali underscored the school’s commitment to nurturing the local music ecosystem, stating, “MINT College is always open for collaborations to help the development of the Music Industry.”

Echoing this, DTI-Creative Industries Development Office Officer-in-Charge, Director Lilian G. Salonga affirmed the agency’s belief in Filipino talent. She said, “The DTI believes in your talent and potential and Filipino music’s bright future. Together, let’s build it.”

As the night concluded, it became evident that the Malikhaing Pinoy Program is poised to reshape the Filipino music industry—one empowered creative entrepreneur at a time. ♦

Date of Release: 14 April 2025

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