President Ferdinand R. Marcos Jr. (center), holding ceremonial scissors, leads the ribbon-cutting ceremony to officially open the 2025 DTI Bagong Pilipinas National Food Fair, flanked by First Lady Liza Araneta Marcos, DTI Secretary Cristina Roque, and other dignitaries at SM Megamall.
President Ferdinand R. Marcos Jr. led the official opening ceremony of the 2025 DTI Bagong Pilipinas National Food Fair, a five-day celebration of Filipino culinary heritage and innovation. In photo are (L-R): SM Investments Corporation Vice-Chairman Tessie Sy-Coson, Department of Tourism Secretary Christina G. Frasco, First Lady Louise Araneta Marcos, President Ferdinand R. Marcos Jr., Department of Trade and Industry Secretary Ma. Cristina A. Roque, Special Assistant to the President for Investment and Economic Affairs Frederick Go, and William Vincent A. Marcos.

Mandaluyong, Philippines—–On 09 April, President Ferdinand R. Marcos Jr., First Lady Liza A. Marcos, Special Assistant to the President Frederick D. Go, and Department of Trade and Industry (DTI) Secretary Cristina A. Roque inaugurated the 2025 DTI Bagong Pilipinas National Food Fair at SM Megamall. This flagship initiative of the DTI showcases the Philippines’ rich and diverse culinary landscape, featuring over 250 food and beverage-based micro, small, and medium enterprises (MSMEs) across the country.

“This national food fair is more than a gastronomic celebration of our rich and diverse culinary heritage. It is a testament to the incredible talent, ingenuity, and industry of our local farmers and artisans—who bring pride and honor to our country,” emphasized President Ferdinand R. Marcos Jr.

Echoing this, Secretary Roque highlighted the significance of the National Food Fair as a platform to celebrate Filipino heritage, foster entrepreneurship, and drive economic growth.

“Today, we are celebrating what it means to be Filipino, expressed through the flavors, traditions, and stories across our regions. As we open the doors to this year’s National Food Fair, we also opening opportunities for our food entrepreneurs, our communities, and our national heritage,” Secretary Roque stated

“And each year, we are profoundly reminded of the very heart and soul of this event: our micro, small, and medium enterprises––our MSMEs––who continue to inspire us with their boundless creativity, unwavering resilience, and pursuit of excellence,” the trade chief added.

President Ferdinand Marcos Jr. (center), First Lady Liza Araneta Marcos (left), and DTI Secretary Cristina Roque (right) smile and applaud during the opening ceremony of the 2025 DTI Bagong Pilipinas National Food Fair. The President has his hand on decorative boxes placed on a podium.

A key highlight of the event was the official launch of the DTI Bagong Pilipinas Marketplace, the country’s largest business-to-business (B2B) e-commerce platform dedicated to Philippine MSMEs. This platform directly connects local producers with institutional buyers and wholesale partners via a digital ecosystem, expanding their market reach on both a national and international scale.

The B2B initiative is part of the government’s Tatak Pinoy Strategy, which aims to boost the country’s industrial base and elevate the global competitiveness of Philippine-made products.

Built upon the pillars of innovation, sustainability, and inclusive growth, Tatak Pinoy empowers Filipino enterprises to advance within the value chain, tap into broader markets, and contribute to national development. By cultivating industries that reflect Filipino excellence, this strategy envisions a future where premium Philippine products are celebrated nationwide and recognized worldwide.

The fair also features themed pavilions, including the Fresh Produce Grand Marketplace, KAPEtirya: Philippine Coffee Pavilion, and KAINAN: Onsite Dining Area. These areas offer immersive culinary experiences complemented by daily activities such as live cooking demonstrations by renowned chefs, wine-mixing and food-pairing sessions, business dialogues, and cultural performances.

The DTI’s Bureau of Market Development, Promotions, and OTOP (BMDPO) invites the public to explore the 2025 DTI Bagong Pilipinas National Food Fair, which is open with free admission until April 13 at the Megatrade Halls 1-3, Level 5, Mega B.

For updates, follow DTI-BMDPO on Facebook (@BDTP), X (@DTI_BMDPO), Instagram and TikTok (@dti.bmdpo), and YouTube (@dti_bmdpo). For inquiries, email BMDPO@dti.gov.ph or contact your local DTI Office for information on upcoming events. Aspiring entrepreneurs can also inquire about future events through their local DTI Office. ♦

Date of Release: 11 April 2025

Related posts:

DTI Chief leads price watch in Baguio markets DTI brings OTOP to SM City Dasmariñas, expands market for local businesses DTI, TikTok collab to revolutionize Filipino enterprises with digital boost DTI taps Meta for enhanced e-commerce oversight DTI highlights Digital Arts’ role in the creative economy at the NDAA 2024 The Department of Trade and Industry (DTI) delegation with Fiuu, a payment solutions company. Foreign Trade Service Corps champions technology advancement at the 2025 Game Development Summit  DTI OTOP Philippines store sign for Cagayan Valley, next to framed map of Cagayan province.DTI opens 8th OTOP Philippines store in Cagayan Valley DTI turns over PHP30-M improved farm-to-market road in Lanao Del Norte