Los Angeles, USA — The Philippines is taking bold steps to re-establish its presence in Hollywood, unveiling new incentives to attract international productions and showcase Filipino talent on the world stage. The initiative, dubbed “Expanding the Bridge,” was launched at a high-profile event in Los Angeles, attended by leading Hollywood producers, directors, and industry executives.

In a joint press conference last March 6, Department of Trade and Industry (DTI) Secretary Cristina Roque, alongside Tourism Secretary Christina Garcia Frasco and First Lady Liza Araneta-Marcos, introduced Expanding the Bridge which introduces game-changing financial incentives designed to position the Philippines as a premier destination for cinematic excellence.

Speaking before an audience of Hollywood producers, directors, and industry executives, the trade chief highlighted the country’s commitment to fostering global collaborations. “We are not merely offering a location; we are offering a partnership. The Philippines is open for business, and we’re bringing substantial resources to the table. We are here to build a new era of cinematic collaboration.”

The Expanding the Bridge Initiative is a program granting competitive financial incentives, offering a cash rebate of up to 25% under the Film Location Incentive Program (FLIP) and grants of up to PHP 10 million (USD 180,000) for international co-productions through the International Co-Production Fund (ICOF). These programs aim to encourage major film and television projects to shoot in the Philippines while promoting local talent and content.

“With these incentives, we are not just making the Philippines a cost-effective filming location—we are offering Hollywood a creative partnership,” Roque noted. “Our filmmakers, crew, and post-production teams are world-class, and our stories have universal appeal.”

The event drew Hollywood personalities with strong ties to the Filipino and Asian film industries, including Mark Dacascos, Tia Carrere, and Oscar-winning producer Lawrence Bender, alongside notable figures such as Crazy Rich Asians author Kevin Kwan and renowned director Marie Jamora. Producers Roger Goff and Mark Lagrimas, who are currently developing a historical epic set in the Philippines, also joined discussions on future collaborations.

This renewed push for Filipino storytelling comes amid a resurgence of local films gaining international recognition. The Berlinale 2025-winning Sunshine and the global box-office success of Hello, Love, Again, which grossed PHP 1.6 billion, demonstrate the increasing appetite for Filipino narratives.

“These successes are a testament to the vibrant and dynamic storytelling culture that thrives in the Philippines. We are ready to share our stories with the world, and we invite Hollywood to join us,” the DTI chief added.

The Philippine delegation extended an open invitation to Hollywood producers and filmmakers to explore the country’s diverse landscapes, world-class talent, and unparalleled creative energy.

“The Philippines is not just ready for Hollywood; we are eager to collaborate and create cinematic magic together,” Roque concluded. “The future of global storytelling starts now.” ♦

Date of release: 13 March 2025

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