PTIC-Brussels Commercial Counsellor Magnolia Misolas-Ashley and Philippine Ambassador to the Netherlands J. Eduardo Malaya together with HIgh Tech NL and Xynix officials as well as key attendees during the Philippine Sectoral Briefing on IC Design. 
PTIC-Brussels Commercial Counsellor Magnolia Misolas-Ashley and Philippine Ambassador to the Netherlands J. Eduardo Malaya together with HIgh Tech NL and Xynix officials as well as key attendees during the Philippine Sectoral Briefing on IC Design. 

Eindhoven, Netherlands — The Department of Trade and Industry (DTI), through its Philippine Trade and Investment Center in Brussels (PTIC-Brussels) and in partnership with Xinyx Design and High Tech NL, successfully held the Philippine Sectoral Briefing on IC Design at the High Tech Campus in Eindhoven on 5 June 2025 to showcase the Philippines’ growing role in the global integrated circuit (IC) design industry. 

The event aligns with the strategic vision of the Philippine Semiconductor and Electronics Industry Advisory Council (SEIAC), chaired by Special Assistant to the President Frederick D. Go and vice chaired by DTI Secretary Cristina Aldeguer-Roque, to elevate the country’s competitiveness in high-value semiconductor segments such as IC design. SEIAC, created through Administrative Order No. 31, aims to generate 128,000 new jobs by 2030 and position the Philippines as a globally recognized IC design hub. 

Philippine Ambassador to the Netherlands J. Eduardo Malaya opened the event by highlighting the country’s transformation from traditional assembly and test packaging toward high-value services, particularly in IC design. He emphasized that this shift is powered by the Philippines’ highly skilled, English-speaking engineering talent. “The Philippines is not only as a rising partner in the global IC design landscape — but as a country with talent, resilience, and ambition deeply wired into its DNA.” Amb. Malaya said. 

Mr. Coen Smits, Vice President for Finance of Ampleon delivered a testimonial, sharing Ampleon’s decade-long experience operating in the Philippines since 2015. Ampleon’s factory is fully powered by renewable energy and benefits from Philippine Economic Zone Authority (PEZA) incentives, including zero-rated VAT and duty exemptions.  

The event also featured Xinyx Design, a top Philippine IC design firm that expanded to Europe with the opening of its Eindhoven office in 2022. Presentations by Mr. Julien Avondo and Mr. JL Ng highlighted the company’s growth, technical expertise, and global outlook while Ms. Genevieve Bautista introduced Xinyx’s LABS and Unlocked initiatives focused on talent development and academic collaboration. Adding to the discussion, Dr. Luis Alarcon, Head of the Center for Integrated Design and Research (CIDR) at the University of the Philippines, underscored the critical role of academia-industry-government collaboration in cultivating semiconductor talent and advancing the nation’s innovation agenda.   

The event was attended by Dutch industry leaders and ecosystem partners such as ASML, ADI, Axellera, Methods2Business, Tomoegawa, NXP, Brabant Development Agency (BOM), Dutch Chamber of Commerce in the Philippines (DCCP) and Philippine-Netherlands Business Council (PNBC), underscoring the growing interest in Philippine capabilities. 

The briefing was led and moderated by PTIC-Brussels Commercial Counsellor Magnolia Misolas-Ashley, capped by a networking session that reinforced the mutual interest between the Philippines and the Netherlands in deepening semiconductor collaboration, particularly in IC design, talent development, and joint R&D. 

Through strategic overseas engagements participated by the PTICs, the DTI continues to strengthen the country’s presence in high-value global industries, positioning the Philippines as a competitive hub for integrated circuit design and semiconductor talent. 

Philippine Ambassador to the Netherlands J. Eduardo Malaya delivering his opening remarks.
Philippine Ambassador to the Netherlands J. Eduardo Malaya delivering his opening remarks.
A group picture with key attendees at Xinyx’s office.
A group picture with key attendees at Xinyx’s office.
PTIC-Brussels Commercial Counsellor Magnolia Misolas-Ashley and Philippine Ambassador to the Netherlands J. Eduardo Malaya together with key executives during the Philippine Sectoral Briefing on IC Design.
PTIC-Brussels Commercial Counsellor Magnolia Misolas-Ashley and Philippine Ambassador to the Netherlands J. Eduardo Malaya together with key executives during the Philippine Sectoral Briefing on IC Design.

About the Dutch Semiconductor Sector 
The Netherlands is a global powerhouse in the semiconductor industry, generating €39.1 billion in revenue in 2021 with a 31.1% growth rate, significantly outpacing the global average. 

The sector comprises over 300 companies and employs more than 50,000 people, holding an estimated 9% share of the global market. 

The Dutch ecosystem spans the full semiconductor value chain—from R&D and design to manufacturing, assembly, and testing—making it one of the few countries in the world with such an integrated system. Leading players include ASML, the world’s top supplier of photolithography machines, and NXP Semiconductors, a key global chip designer and manufacturer. 

The industry supports innovations in artificial intelligence (AI), the Internet of Things (IoT), automotive electronics, and healthcare technology, backed by robust collaboration between industry and academia and strong government support through initiatives like the European Chips Act. 

High Tech NL serves as a pivotal industry association for the high-tech sector, that operates nationally, connecting over 300 member organizations, including global giants, small and medium-sized enterprises (SMEs), startups, knowledge institutions, and universities. Headquartered in Eindhoven, with activities extending to hubs like the High Tech Campus Eindhoven and Noviotech Campus Nijmegen, it drives innovation, collaboration, and international competitiveness in the Dutch high-tech ecosystem. 

Key innovation hubs include: 

  • Eindhoven/Brainport Region – home to High Tech Campus Eindhoven, which hosts over 235 high-tech companies and 12,500 researchers, including giants like ASML and NXP. 
  • Nijmegen – specializing in semiconductor packaging, centered around Noviotech Campus. 
  • Delft – a hub for research and measurement technologies. 
  • Twente – known for advancements in nanotechnology and photonics. 

About the Philippine Trade and Investment Center (PTIC)-Brussels 
PTIC-Brussels is the commercial section of the Embassy of the Republic of the Philippines and Mission to the European Union and the representative office of the Department of Trade and Industry (DTI) in Belgium.  

PTIC-Brussels is part of the Philippine Foreign Trade Service Corps (FTSC) of the DTI’s Industry Development and Investment Promotions Group (IPG).  

Areas of coverage: Belgium, Luxembourg, The Netherlands, European Union. Website: https://www.dti.gov.ph/overseas/brussels/  ♦

Date of Release: 11 June 2025

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