From L-R: PTIC-KL Commercial Counsellor Norjamin Delos Reyes, IPI International Business Development Officer Alain Rey Caballero, IPI International Sales Lead Serenil Cannen, and PTIC-KL Trade Assistant Cassandra Zaini Anwar
From L-R: PTIC-KL Commercial Counsellor Norjamin Delos Reyes, IPI International Business Development Officer Alain Rey Caballero, IPI International Sales Lead Serenil Cannen, and PTIC-KL Trade Assistant Cassandra Zaini Anwar

The Philippine Trade and Investment Center in Kuala Lumpur (PTIC-KL) recently welcomed representatives from International Pharmaceuticals, Inc. (IPI) for a productive meeting focused on potential market expansion opportunities in Malaysia.

The discussion brought together Mr. Serenil Cannen, International Sales Lead, and Mr. Alain Rey Caballero, International Business Development Officer, alongside Ms. Norjamin Delos Reyes, PTIC-KL Commercial Counsellor, and Ms. Cassandra Zaini Anwar, PTIC-KL Trade Assistant. The conversation centered on identifying strategic entry points for IPI’s high-quality products and exploring ways PTIC-KL can support the company’s international growth strategies.

Discussions revolved around the regulatory landscape, consumer market insights, and potential partnerships that can facilitate IPI’s growth in Malaysia. PTIC-KL expressed its continued support for Philippine companies seeking to expand abroad and emphasized the strong trade and investment ties between the Philippines and Malaysia.

This engagement is part of PTIC-KL’s ongoing efforts to promote and support Philippine products and services in strategic markets across the region. ♦

Date of Release06 May 2025