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Bigger market opportunities await the coffee industry of Ilocos Sur as the locally produced Robusta coffee from the said province was hailed as the best quality coffee during the 2018 Philippine Coffee Quality Competition held at Baguio City on March 20-21, 2018.

The robusta coffee entry of Mr. Rodolfo Aciong from the municipality of Quirino bagged the 1st place award with a score of 85.96. Other coffee growers from the province made it to the finalists row; 3rd place, Ms. Luz Dalapuz from Gregorio Del Pilar; 6th placer, Ramon Polipol from Sugpon; and Estela Salay from Salcedo, 12th place.

Meanwhile, the coffee entry of Oliver Oliem from Atok, Benguet emerged the 1st place in the Arabica category. The competition was categorized into two different types of coffees; Robusta and Arabica. 106 entries nationwide were assessed for the competition, nine (9) of which came from Region 1.

Now on its second year, the event which was co-organized by the Department of Trade and Industry (DTI), Department of Agriculture (DA) and the Agricultural Cooperative Development International and Volunteers in Overseas Cooperative Assistance (ACDI/VOCA), is one of the highlights of the 3rd Philippine Coffee Conference. The competition was opened to coffees of Philippine origin, submitted by coffee farmers and entities engaged in coffee farming nationwide.

Primarily aims to strengthen the coffee industry in the country, the competition paves way for Philippine Specialty Coffee to be recognized in the Global coffee industry by performing evaluations aligned with globally accepted grading and profiling protocols and standards of the Coffee Quality Institute (CQI). Moreover, to make the locally produced coffee known in the global market thereby opening more selling and better pricing opportunities to Philippine coffee farmers.

In Region 1, coffee is one of the priority industry being supported by DTI. It grows in the upland municipalities of Ilocos Norte, Ilocos Sur, and La Union. Fifty-four (54) percent of coffee produced is Robusta while thirty-nine (39) percent is Arabica. Excelsa and Liberica varieties, which reflect about six (6) percent and one (1) percent respectively, are produced only in the province of Ilocos Sur. The crop was basically grown by the residents for home consumption. However, through the years, areas planted for coffee significantly increased due to the distribution of coffee seedlings by various government agencies and appreciation of its market potential by coffee farmers and stakeholders.♦

Bigger market opportunities await Local Entreps

 OTOP TInda One, Alaminos, Pangasinan 1

The Department of Trade and Industry Ilocos Region, in partnership with the Local Government of Alaminos City, Pangasinan, launched the first One Town One Product (OTOP) Tinda One in Region 1 yesterday (January 30, 2018) at the Plaza Enrique Braganza, Brgy Poblacion that will serve as a Pasalubong Center where the primary target buyers are tourists visiting the famous Hundred Islands of Alaminos City. Its strategic location was purposely chosen to provide easy access and convenience to customers.

The OTOP Tinda One is a one-stop-shop of products that are indigenous to the area. Items sold in the OTOP Tinda One are local food, non-food and products such as souvenir items and handicrafts, processed fruits and nuts, fish and meat products produced by local micro, small and medium enterprises (MSMEs) of the city, province of Pangasinan and Ilocos Region. These products are endorsed and assisted by DTI, local government units (LGUs) and other government agencies.

The OTOP TindaOne is one of the projects under the DTI’s OTOP NextGen Program, which aims to level-up products that were identified under the One Town One Product (OTOP) program that was launched in 2004. The program will also enable localities and communities to determine and develop their “pride-of-place” products.

Building from the gains of the initial OTOP program, the OTOP NextGen offers a package of public-private assistance to attain a significant improvement and innovation in the areas of quality, product and design development, standards compliance to brand development and improve marketability of local products.

OTOP TInda One, Alaminos, Pangasinan 1

Alaminos City Administrator Dr. Emellou Gellado and Sangguniniang Bayan Members expressed their commitment and utmost support for the newly-launched project.

DTI Ilocos Region Director Florante Leal pointed out that the OTOP Tinda One will not only provide MSMEs the physical market channel to sell their products, but it will also help link small enterprises to bigger ones to generate more sales and market opportunities.

The OTOP TindaOne is open all week-long from 6AM to 5PM.♦

 

 Dulaang Pangmamimili R1 1 Dulaang Pangmamimili R1 2
 Students performing their skits during the 2017 Dulaang Pangmamimili

San Fernando City, La Union- Students from seven different schools in Region 1 showed that consumer empowerment leads to a product quality and safety conscious society. These young consumers creatively performed their roleplaying skits during the Dulaang Pangmamimili 2017 held at the CSI Mall, San Fernando City, La Union last October 19, 2017.

The Dulaang Pangmamimili is one of the activities of the Department of Trade and Industry (DTI) Region 1 in partnership with the Department of Education,that highlights the celebration of the Consumer Welfare Month 2017. This roleplaying competition for high school students aims to raise awareness among the youth. It intends to impress the young minds of Filipino students the importance of knowing their consumer rights and responsibilities which must be respected and protected at all times.

Students from the participating schools focused their performances on the role of the youth in the awareness of consumer right and responsibilities in the digital age especially with the surge of the trend in online shopping. Scenes about consumer complaints such as shortchanging and purchasing of substandard products were also portrayed by the students. The board of judges were representatives from Regional Affairs Consumer Council (RCAC).

La Union National High School bagged the grand champion award and received gold medals trophy, certificates and P20,000 worth of gift checks. 1st runner-up who received P15,000 worth of gift checks, silver medals, certificates and trophy was Bonuan Boquig National High School. 2nd runner-up winner was Candon National High School who received P10,000 worth of gift checks, bronze medals and certificates. Other schools received the consolation prize of P2500 worth of gift checks and certificates.

Based on Presidential Proclamation No. 1098, the month of October is declared as the Consumer Welfare Month. This is to increase the public’s awareness on the consumer rights, policies and protections by conducting activities and dissemination of information. ♦

 DTI Negosyo Center Negosyo Center Calasiao Negosyo Center Bacarra

San Fernando City, La Union- True to its commitment to ease of doing business and help MSMEs, the Department of Trade and Industry (DTI) Region 1 launched anew three Negosyo Centers (NC) in the region.

Regional Director Florante O. Leal led the launching programs of Negosyo Center Bacarra, Ilocos Norte on October 20, 2017 and the two NCs in Pangasinan; Negosyo Center-Calasiao and Negosyo Center Urdaneta last Octobern 19, 2017.

NC Bacarra and NC Calasiao are both launched in partnership with the local government units. Meanwhile, NC Urdaneta is located inside the CB Mall-Urdaneta, the first NC in the region to launch through partnership with a private enterprise.

To date, there are already 41 Negosyo Centers in the region. Additional Negosyo Centers are targeted to launch by DTI this 2017.

The enactment of Republic Act No. 10644, also known as the Go Negosyo Act, fortified the policy of the State to foster national development, promote inclusive growth and reduce poverty by encouraging the development of MSMEs. This law provides for the establishment of Negosyo Centers under the supervision of the MSME Development Council, which shall encourage public-private partnerships in the establishment and management of said centers.

According to Director Leal, one of the goals of the Negosyo Center is to bring national government services closer to the people. Aside from the “Ease in Doing Business”, Negosyo Centers aim to encourage would-be entrepreneurs to start their business and thereby create employment.

“The Negosyo Centers will help us identify business opportunities.” he added.

As the core of DTI’s thrust towards promoting MSME growth and development, Negosyo Centers will be established in every province, city and municipality nationwide.

The Negosyo Centers will provide the following basic services: business registration assistance; business advisory services; business information and advocacy; and monitoring and evaluation of business-process improvement. ♦

True to its thrust to propel micro, small and medium enterprises (MSMEs) toward innovative and competitive business environment, the Department of Trade and Industry Region 1 in partnership with Philippine Center for Entrepreneurship (PCE) launched the Kapatid Mentor Me Program (KMME) at Hotel Marand, Bauang, La Union on May 8, 2017.

The Kapatid Mentor ME Program aims to assist MSMEs scale up and sustain their businesses through weekly coaching and mentoring by business owners and practitioners on different functional areas of entrepreneurship.

The Region 1 Kapatid Mentor Me Launch at Hotel Marand, Bauang, La Union on May 8, 2017.

Some 200 MSMEs from La Union attended the launching.

La Union is the first province in the region to roll-out the said program after its successful pilot run last March 8, 2017 in Samar. KMME will run in 89 areas in 16 regions throughout the country until the end of the year.

The 11-week program will have weekly modules such as Marketing, Financial Management, Human Resource Management, Operations Management among others. On the 11th week, the mentee is required to present his/her business improvement plan, incorporating the learning from the lectures and mentoring sessions.

Other provinces in the region are scheduled to have the same activity; Pangasinan on June, Ilocos Sur on July and Ilocos Norte on October.

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