Offering siomai paired with chili garlic sauce to customers of her snack house, Junnairah Adrie started her own business armed with zeal and enthusiasm. Realizing that she needed to learn more skills in order to grow her business, she went to Negosyo-Center Cotabato City for assistance.
Taking the first step, she registered her business, JBH Food Express, with DTI on October 2016. During the business consultation, the Business Counsellor (BC) of Negosyo Center-Cotabato City commended the chili garlic sauce that Adrie mixed and concocted herself.
BC Sharmagne Joyce Edio advised Adrie to further develop and market the chili garlic sauce recognizing its potential. Edio gave product development assistance specifically improvements in the product packaging, brand logo and labeling of the sauce. Through one-on-one mentoring BC Edio taught her marketing strategies especially social media marketing. Adrie was also able attend free entrepreneurial trainings organized by the Negosyo Center.
Using the new, improved brand logo and packaging, Adrie started posting photos of the chili garlic sauce in her personal facebook account as advised by the Counsellor. Realizing the power of social media in reaching out to new customers, she recounted, “After posting my chili garlic sauce product on Facebook, I started receiving inquiries from random people. Through the seminars given by DTI, I was able to accommodate new customers whom I don’t know personally. I was able to get more inquiries and land more sales for my product.”
She added, “Some orders that I’ve received were coming from other provinces outside Cotabato City. Through Facebook, I was able to get more customers and do business with them.”
Through this new social media marketing strategy, Adrie was able to get more customers and sales kept pouring in. Before the intervention of DTI, she only sells one kilogram of chili garlic sauce. But now, her sales average 32 kilograms of chili garlic sauce per month.
Along with her new marketing strategy, she not only retails her product but also offer wholesale orders. “I offer a special price to wholesale buyers who retails my product to their customers,” he said.
Adrie is now more driven to pursue her entrepreneurial dreams. She has expanded her product line to include baling or shrimp paste, cooked mud crabs and shrimps.
She is now processing her application for the License to Operate (LTO) from Food and Drug Authority and looking forward to expanding her market.
|Products of Farm B Balut production.|
Jaylhea Silvestre Barque started her own business by converting her small farm to balut production venture. Prior to this, she operated a mini-restaurant in Kuwait.
With desire to improve her business, she sought assistance from DOLE-OWWA. She then attended the Entrepreneurship and Business Planning Workshop organized by DTI and OWWA. After attending this workshop, she was able to initially draft her Business Plan on Rice-duck Expansion and Balut-Making. Since she had no experience on making a business plan, she sought the assistance of the Senior Business Counsellor in NC- Kidapawan. It was no easy feat given the time constraints since she will soon be going back to Kuwait.
After several weeks of consultation with the Counsellor, Barque was able to complete her Business Plan which was endorsed to DOLE-OWWA Regional Office on May 5.
Taking it one step further, DTI-North Cotabato submitted and endorsed Barque’s Business Plan to the Land Bank of the Philippines (LBP)- Kidapawan Field Office. DTI and NC- Kidapawan assisted her with her loan application of P1.2 Million for 2,000 heads of duck raising and two units 20,000 eggs-capacity Incubators.
A few days later, her farm in Brgy. Esperanza, Tulunan was appraised by LBP. Since the project, the collateral, and personal standing of Barque passed the stringent requirements of the bank, the approval of her project proposal took less than a month. Barque is on her way on expanding her business and is thankful to DTI and Negosyo Center for helping her with her loan application.
“It takes only less than a month to approve OFW Loans.” – Jaylhea S. Barque, OFW-Kuwait