Oroquieta City/Jimenez, Misamis Occidental – Department of Trade and Industry (DTI) Misamis Occidental organized a learning session and market matching for coconut industry players in Misamis Occidental on December 18, 2024, at Luciano’s Hotel and Restaurant and on December 19, 2024, at the La Elena Pension House.

Dubbed as the “Market-Matching and Sustainable Growth Strategies for Coconut Industry Players,” the intervention focuses on facilitating market matching support to local farmers and providing supply linkage assistance to two major coconut exporters in Misamis Occidental: Peter Paul Philippines Corporation (Consolidated Coconut Corporation) based in the Municipality of Plaridel and the Century Pacific Food Incorporated (Coco Harvest Incorporated) based in Tangub City.

Plant visits were also conducted after the sessions.

In his welcome remarks, DTI Misamis Occidental Trade and Industry Development Specialist (TIDS) Methusael Lumantas urged participants to “strike a balance” as he advocated for continued development of artisanal products while encouraging participants to also take advantage of bulk market opportunities offered by large manufacturing corporations.

Additionally, he pointed out the long-term benefits of patronizing the raw material market in view of the rising clamor for coconut and its derivatives such as desiccated coconut, coconut milk, coconut water concentrates, and virgin coconut oil in the global market.

These products were also among those already produced or will be produced by the forum’s participating exporters.

On the other hand, company representatives were given opportunity to introduce their company, their standards, and buying terms during the open forum.

They also discussed their additional programs and projects aimed at encouraging patronage by giving additional incentives to participating farmer-suppliers.

The two-day activity was organized through DTI’s Coconut Farmers and Industry Development Plan (CFIDP) in partnership with the DTI Comprehensive Agrarian Reform Program (CARP).  ♦

Date of telease: 27 December 2024

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