DTI-Laguna Highlights MSMEs Product through the Successful Conduct of Kadiwa ng Pangulo | Department of Trade and Industry Philippines

In photo: DTI-Laguna Highlights MSMEs Product through the Successful Conduct of Kadiwa ng Pangulo

Alaminos, Laguna — On February 7, 2025, the Department of Trade and Industry (DTI) demonstrated its support for the Kadiwa ng Pangulo (KNP), which was held in front of the Alaminos Municipal Hall.

The KNP initiative eliminates market levels and allows farmers to sell directly to customers. Additionally, the initiative intends to connect micro, small, and medium enterprises in agriculture, manufacturing, retail, and services directly with consumers. By strengthening distribution channels, they may optimize their earnings, so boosting economic growth.

The local government unit of Alaminos has decided to conduct KNP twice a year, and the current one is the first KNP being conducted for this year. It was successfully launched through the combined efforts of the Department of Agriculture and its partners—the Department of Trade and Industry, Department of Labor and Employment, Department of Social Welfare and Development, Department of the Interior and Local Government, as well as relevant departments within the Alaminos Local Government Unit.

As part of DTI Laguna’s commitment in supporting the initiative, a Diskwento Caravan was organized in partnership with Puregold-Alaminos, Laguna, and Generika. Additionally, three microentrepreneurs took part in the trade fair: 3A Footwear, EFF Footwear and Mywill Food Products.

Some of the customers included employees of the Alaminos Municipal Hall, members of the Bureau of Fire Protection), students and teachers from nearby schools, as well as local residents of Alaminos. Moreover, shoppers who visited after hearing about KNP’s presence in the area were also spotted onsite (MOCalongcalong, DTI-Laguna). ♦

Date of release: 13 February 2025