Screenshot of a Zoom session with numerous participants from DTI Rizal and DICT Rizal, featuring presenters and MSME owners discussing TikTok marketing strategies during the Digital Tuesdays event.

The Department of Trade and Industry Rizal Provincial Office in partnership with the Department of Information and Communications Technology – Rizal conducted the second module of this year’s “Digital Tuesdays” Webinar Series with the topic TikTok Management 101: Building your Brand Presence on March 18, 2025 and was joined by 135 participants on Zoom and Facebook Live.

Hosted by Negosyo Center Cardona Business Counselor Johanna Faye R. Javier, the webinar started at 1:30 in the afternoon with an opening message from ECOP Rizal President Byrant Kim An and a message from DICT Rizal Provincial Head Clark Christopher Sarmiento.

ASEAN Digital Trainer MJ Soriano served as the day’s resource speaker. She started her discussion with a brief introduction of TikTok – some key metrics, target demographics, and how it can be beneficial to business and brands. Ms. Soriano discussed how TikTok algorithms work, beginning on the point of view of the users and consumers, then how businesses can take advantage of these algorithms to reach their target audience. She also gave tips on how to grab the audience’s attention and how to best interact with them to ensure that engagements translate into sales. Lastly, the speaker introduced other applications that businesses and brand owners can use to maximize efficiency in creating and scheduling content and promotional materials. Throughout the session, Ms. MJ highlighted that as important riding along trending gimmicks and creating contents for engagements are, businesses and brand owners should first and foremost consider if what they are about to do aligns with their core values.

A medium shot of a woman with short dark hair and a white collared shirt with a "DTI" logo, speaking during a Zoom meeting. The Zoom interface shows other participants' names and profile pictures at the top.
A screenshot of a Zoom meeting showing a woman with glasses and a gray blazer speaking. The Zoom interface displays "DIGITAL TUESDAYS" and logos for "dti" and "DICT".
A screenshot of a Zoom meeting showing a man with glasses and a dark shirt in the foreground. Other participants are visible in smaller frames at the top.

Now in its fourth year, Digital Tuesdays Webinar Series is an initiative of DTI Rizal and DICT Rizal that aims to keep MSMEs and other audiences in the know of the latest digital advancements, to ensure they aren’t left behind and can keep up, if not ahead, of the competition. ♦

Date of Release: 26 March 2025

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