CEBU CITY – In a concerted effort to empower micro entrepreneurs and bolster the local economy, the Department of Trade and Industry (DTI) Cebu successfully gathered 438 sari-sari store owners from across Cebu Province for the nationwide live viewing of the Sari-Sari Store Advancement Program (SSSAP) Module 3: “e-Level Up ang Puhunan.”

The “Tindahan Mo, e-Level Up Mo!” initiative, a series of free online training sessions running from June to October 2024, aims to equip small store owners with the skills necessary to thrive in the digital economy. Module 3 was streamed in 12 venues across the province, reflecting the growing commitment to support grassroots businesses.

Innovative Training for Micro Entrepreneurs

The DTI’s virtual sessions cover five critical modules, focusing on digitizing operations, expanding market access, and promoting sustainable consumption practices. Each module is designed to provide practical financial, marketing, and sustainability tips to help store owners enhance their business operations.

The training sessions are held every last Wednesday of the month, from 9 a.m. to 10:30 a.m., and are accessible through DTI’s Facebook page and YouTube channel. The third module, held in August, emphasized sustainable capital building and financial management, providing participants with actionable strategies to grow their businesses.

Collaborative Efforts for Greater Impact

Highlighting the program’s collaborative approach, Nestlé Philippines actively participated in three learning centers, offering exclusive discounts to participating sari-sari store owners. This initiative resulted in total sales amounting to PHP 103,000, showcasing the potential of strategic partnerships in boosting local commerce.

Looking Ahead: Preparing for a Digitally-Driven Future

The Sari-Sari Store Training and Access to Resources Program (SSSAP) continues with Module 4, “e-Level Up and Paninda,” which is scheduled to be streamed on September 25. The final online session, Module 5: “e-Level Up ang Operations,” will take place on October 23. These modules are designed to equip sari-sari store owners with essential digital tools and techniques to enhance their business efficiency and competitiveness in a rapidly evolving market.

DTI Cebu continues to urge all sari-sari store entrepreneurs in the province to take advantage of this unique opportunity to future-proof their businesses through digital transformation and innovative practices.

How to Participate Sari-sari store owners interested in joining the program are encouraged to visit their nearest DTI Negosyo Centers to participate in the live streaming sessions. They can also take advantage of special promotions offered by partner merchants at selected learning centers. (DTI Cebu/PR) ♦

Date of release: 06 September 2024

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