Dulaang Pangmamimili R1 1 Dulaang Pangmamimili R1 2
 Students performing their skits during the 2017 Dulaang Pangmamimili

San Fernando City, La Union- Students from seven different schools in Region 1 showed that consumer empowerment leads to a product quality and safety conscious society. These young consumers creatively performed their roleplaying skits during the Dulaang Pangmamimili 2017 held at the CSI Mall, San Fernando City, La Union last October 19, 2017.

The Dulaang Pangmamimili is one of the activities of the Department of Trade and Industry (DTI) Region 1 in partnership with the Department of Education,that highlights the celebration of the Consumer Welfare Month 2017. This roleplaying competition for high school students aims to raise awareness among the youth. It intends to impress the young minds of Filipino students the importance of knowing their consumer rights and responsibilities which must be respected and protected at all times.

Students from the participating schools focused their performances on the role of the youth in the awareness of consumer right and responsibilities in the digital age especially with the surge of the trend in online shopping. Scenes about consumer complaints such as shortchanging and purchasing of substandard products were also portrayed by the students. The board of judges were representatives from Regional Affairs Consumer Council (RCAC).

La Union National High School bagged the grand champion award and received gold medals trophy, certificates and P20,000 worth of gift checks. 1st runner-up who received P15,000 worth of gift checks, silver medals, certificates and trophy was Bonuan Boquig National High School. 2nd runner-up winner was Candon National High School who received P10,000 worth of gift checks, bronze medals and certificates. Other schools received the consolation prize of P2500 worth of gift checks and certificates.

Based on Presidential Proclamation No. 1098, the month of October is declared as the Consumer Welfare Month. This is to increase the public’s awareness on the consumer rights, policies and protections by conducting activities and dissemination of information. ♦

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