Makati City, Philippines—Big enterprises have a responsibility to help micro, small, and medium enterprises (MSMEs) move up the value chain, according to Department of Trade and Industry (DTI) Secretary Cristina A. Roque. She emphasized this during the formal signing of a memorandum of understanding (MOU) between the DTI, Jollibee Foods Corporation (JFC), and the Jollibee Group continue reading : DTI, Jollibee ink pact to upsize MSMEs