Destileria Limtuaco in London
Destileria Limtuaco showcases their award-winning craft spirits at WSTA Annual Conference 2017.


London, United Kingdom – Craft spirits from the Philippines took center stage when Destileria Limtuaco joined the Philippine Trade and Investment Center – London at the Wine and Spirit Trade Association (WSTA) Annual Conference 2017 on 12 September at the Royal Institution of Great Britain.

The oldest distillery in the Philippines presented their line of craft spirits at the Showcase Opportunity of the largest annual conference of the UK wine and spirits industry.  Guests were treated to authentic flavors from the Philippines through cocktails featuring Manille Liqueur de Calamansi (Philippine lime), Manille Liqueur de Dalandan (Philippine orange), Paradise Mango Rum, highlighting the distinct flavors of the Philippine mango, the Amadeo Coffee Liqueur, made with four kinds of native coffee beans, and the Very Old Captain Rum sweetened by the finest molasses from the Philippines.

Destileria Limtuaco & Co. is an institution in the Philippines.  Benny Aw, the company’s Senior Vice President, described it as a quality leader in the Philippine distilled spirits industry. “The company is also known for its innovation in products, processes and systems, and this has enabled the company to export its craft spirits and other brands throughout Asia and the US,” he said.

Brand Development Manager Aaron Aw added that Destileria Limtuaco has always wanted to expand to the UK because it is a good market for rums.  “However, we didn't have the opportunity until very recently, with the kind assistance of Commercial Counsellor Michelle Sanchez of the Philippine Trade and Investment Centre in the UK.  She broached the idea of presenting our line of Philippine craft spirits to the UK market and the perfect event to do it was at the Wines and Spirits Trade Association 2017 Annual Conference where the key players in the UK distilled spirits industry would be,“ he added.  Coming to showcase at the event, he said, “We took it as an opportunity to gauge the acceptability and appreciation of the UK market for our Philippine craft spirits.”


The WSTA represents more than 300 companies which export, import and sell wine and spirits across the United Kingdom.  WSTA Chief Executive Miles Beale launched the association’s five-year strategic plan at the conference.

“The British wine and spirits industry is under-appreciated and over-taxed,” Beale said. He reiterated that WSTA continues to work for its members and stressed that collaboration with partners across the alcohol industry, government, and European and international partners is essential.

Mike Beale at WSTA London
Miles Beale discusses the four pillars of WSTA’s five-year strategic plan.

Lord Price CVO, former Minister of State for Trade, and JD Wetherspoon Chairman Tim Martin also spoke at the event. Both speakers shared their insights as the industry faces the perceived challenges of Brexit.

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Lord Price CVO put on the spotlight as he answers questions from his recent stint in government.


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Tim Martin shares his insights with much pragmatism and candor during the Q&

The conference ended with a panel comprised of Sir Simon Fraser, Managing Partner of Flint Global, and Miriam González Durántez, Partner at Dechert LLP, who joined Martin at the stage.

Panelists at the WSTA
The panellists engaged in lively debate as they presented their respective insights on Brexit



Dest. Limtuaco stall 1
Dest. Limtuaco stall 2 
Destileria Limtuaco’s craft spirits and colourful stall draw attention at The Showcase

Destileria Limtuaco is the first Filipino company to showcase at the WSTA event, which serves as an exclusive networking platform. The conference attracts around 200 decision makers from the wine and spirit industry. “The showcase is a chance for members and selected non-members to exhibit their brand and products,” according to WSTA.

The attendees, which included the industry’s top buyers and distributors, were able to sample different kinds of wines, rum, gin and vodka from the featured companies.  

Aaron Aw said that the feedback they got from the presentation and tasting activity was “very encouraging,” adding that the tropical flavours and packaging were very well-appreciated. “We see very good potential for our products in the UK market especially since we have something uniquely Filipino to offer that other countries don't have. Our craft spirits would certainly make a great addition to the cocktail culture in the UK and will add excitement to the drinking public,” he said.

 Miles Beale, Benito Aw
WSTA Chief Executive Miles Beale speaks with Mr Benito Aw, Destileria Limtuaco's Senior Vice President.


JD Wetherspoon Limtuaco
JD Wetherspoon Chairman Tim Martin samples Destileria’s craft spirits


Dest Limtuaco with PTIC

Tim Martin with Destileria Limtuaco's Benny and Aaron Aw, and Michelle Sanchez of PTIC London


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Dest Limtuaco 2
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For import and distributorship interest and more information about Destileria Limtuaco, please contact PTIC-London at This email address is being protected from spambots. You need JavaScript enabled to view it. ♦

London, United Kingdom – “Business Opportunities in the Franchising Industry”: A Briefing for Overseas Filipinos

Through this forum, the Philippine Franchise Association (PFA) brings the Filipino community in the United Kingdom the opportunity to hear about exciting developments in the Philippine franchising industry and how it presents business opportunities for them and their families back home.

The event was held at the Philippine Embassy London on 17 March 2017 and was spearheaded by the Philippine Trade and Investment Centre London.

Ms Bing Sibal-Limjoco, PFA Vice Chairman, was the speaker at the event. She is regarded as the “Mother of Philippine Franchising” for her tireless efforts that allowed the Philippines to emerge as one of the top franchise markets in the ASEAN region.

(From left to right) Consul Rommel Romato, PFA Vice Chairman Bing Sibal-Limjoco, Ambassador Antonio Lagdameo, Ms. Socorro Bautista, Commercial Counsellor Michelle Fatima Sanchez and Ms. Erwina Espino



The Philippine Franchise Association (PFA) delegates pictured with Philippine Embassy London officials on 17 March 2017, during the courtesy call to the Philippine Ambassador to the UK.



To view the event’s photo album, please visit PTIC-London’s Facebook Page.

Natural and Organic Products Europe 1

London, United Kingdom – The Philippines participated at the Natural and Organic Products Europe on 2-3 April at ExCel London. NOPE is the the biggest natural products show in the UK and the number one organic event in the EU. 

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The Philippine Pavilion will showcase the best of the island’s naturally-grown and organically-certified products. Under the industry banner Food Philippines, new products from coconut, indigenous herbs and heirloom rice from the Philippines were included in the exhibition. 

For interested trade buyers, please contact This email address is being protected from spambots. You need JavaScript enabled to view it..

To view the photo album, please visit PTIC-London’s Facebook Page.

The launch party of The Pineapple Room on 25 April 2017 at The Old Truman Brewery – a London hub for the new and the hip – “celebrates innovative and sustainable material solutions in fashion.”

Ananas Anam Team
Happy to join the Ananas Anam team led by innovator Dr. Carmen Hijosa at Bourgeois Boheme launch party for collections using Piñatex™

Featuring the natural and sustainable textile innovation Piñatex™, the pop-up store at the heart of Shoreditch is a collaboration between brands showcasing footwear, watches, fashion, and design collections.

It was led by the independent London-based luxury footwear brand Bourgeois Boheme and ran from the 24th to 30th of April. The opening of the week-long pop-up and social hub coincided with the launch of Bourgeois Boheme’s SS17 Piñatex Footwear Collection which, according to the brand, enforces their “conscious sensibilities and dedication to support material innovation and technological advancement.”

Piñatex™ is a new fabric innovation made from pineapple leaves fibres sourced from the Philippines. It is described to resemble soft textured leather making it a great material for footwear, bags, fashion accessories and furnishing. Soon, Piñatex™ may find its way in the automotive industry with interest from major companies seeking eco-friendly alternatives.

Pineapple Fibers
Pineapple fibers from the Philippines make their way to global fashion through the progressive natural textile innovation Piñatex™ by Ananas Anam

Ananas Anam developed Piñatex™ from by-product fibres of the pineapple harvest – giving “new additional income for farmers while creating a vibrant new industry for pineapple growing countries.” With Dr Carmen Hijosa at the helm, Piñatex™ evolved from seven years of research and development to the hottest natural textile at the forefront of the sustainable fashion trend.

Pineapple Room
The Pineapple Room at the Old Truman Brewery is the pop-up of collaborative brands led by Bourgeois Boheme for footwear, with Time IV Change watches and design collections using Piñatex™

#bemorepineapple: The pop-up also featured Time IV Change Piñatex watches, Elisa Muresan Piñatex clothing, Maravillas Bags, Ultra-Tee organic unisex tees, Monkey Glasses, and pineapple inspired installations and prints by designer Andrew Macgregor.

The Philippine Board of Investments (BOI) is now finalizing the general policies and specific guidelines of the 2017 Investments Priorities Plan (IPP) following the approval by President Rodrigo Roa Duterte of the plan on 28 February 2017. The IPP, approved through Memorandum Order No. 12, was published in Manila Bulletin and will take effect on March 18, 2017.

The IPP was approved as proposed by the BOI. The submission to the Office of the President on December 29, 2016, three months ahead of the March 31 deadline under the Omnibus Investments Code of 1987, and the subsequent approval of the new IPP is a milestone for the agency.

Trade and Industry Secretary and BOI Chairman Ramon Lopez welcomed the early approval of the new IPP saying: “This development is concrete proof of the administration’s decisiveness to further propel the growth of investments and job generation in the country and attain sustainable economic growth”.

Investment priorities plan


The IPP is a list of priority investment activities that may be given incentives. With the theme “Scaling Up and Dispersing Opportunities,” the 2017 IPP brings forth significant additions and changes, following the President’s zero + 10-point Socio Economic Agenda, the aspirations embodied in AmBisyonNatin 2040, and the Philippine Development Plan 2017-2022.

Broadly these changes include further emphasis on innovation-driven and job-generating businesses; inclusive business for agribusiness and tourism; broadened coverage of manufacturing; information technology (IT) and IT-enabled services for the domestic market and telecommunications services for new market players; environment and climate change-related projects; LGU-initiated PPP projects; drug rehabilitation centers; state-of-the-art engineering, procurement and construction (EPC) services; and the lifting of geographical restrictions for most agriculture and tourist accommodation facilities.

The IPP also helped as one of the basis in shaping the priority product and investment targets for the Philippine Trade and Investment Centre London – with efforts to be directed in the manufacturing, aerospace, electronics, IT-BPM, chemicals, design-driven, retail, agri-business and infrastructure sectors among others.

Formulated through a participative, analytical, and multi-sector process, the new IPP is expected to generate more investments to strengthen manufacturing resurgence and create more jobs as targeted in the PDP 2017-2022.

The BOI-approved investments grew 20.4 percent in 2016, reaching P441.8 Billion from the P366.7 Billion registered in 2015. This is the second highest since 2000, with the highest registered in 2013 at P466 Billion. The 20.4 percent growth also exceeded the agency’s 7 percent growth target for 2016.

The BOI is set to conduct IPP Roadshows in key cities all over the country to be led by Undersecretary and BOI Managing Head Ceferino S. Rodolfo to inform and promote to the various stakeholders the salient features of the new IPP.


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