11th Negosyo Center in Muntinlupa, NCR
Opening the Negosyo Center in Muntinlupa City are (from L-R) Local Economic Investment and Promotions Office (LEIPO) Officer Garry Llamas, Muntinlupa City Representative Ruffy Biazon, Muntinlupa Philippine Chamber of Commerce & Industry Officer Elvie Sanchez-Quizon, Undersecretary Maglaya, Muntinlupa City Mayor Frenesdi, Muntinlupa Philippine Chamber of Commerce & Industry Officer Chito Borromeo, City Administrator Eng. Allan Canchuela, DTI-NCRO Area II Head Rowena San Jose, and Muntinlupa City Councilor Dhes Arevalo.
The Department of Trade and Industry (DTI) recently opened the 11th Negosyo Center in National Capital Region (NCR) at the Plaza Central in Poblacion, Muntinlupa City to promote local entrepreneurship and provide one-stop shop assistance to micro, small and medium entrepreneurs (MSMEs) in the city. DTI-Regional Operations Group Undersecretary Zenaida Maglaya acknowledged the efforts of the Muntinlupa Local Government in providing assistance to MSMEs, which facilitate local job creation, production and trade in the city.
On the other hand, Muntinlupa City Mayor Jaime Frenesdi said that Muntinlupa is always a willing partner of DTI as he encouraged entrepreneurs to maximize the services offered in the Negosyo Center, which will equip them with the know-how and how-tos of entrepreneurship needed to upscale their businesses.
The launching of these Negosyo Centers are in line with the Republic Act No. 10644 or the Go Negosyo Act which aims to help micro, small and medium enterprises (MSMEs); promote ease of doing business; facilitate access to grants and other forms of financial assistance to MSMEs; provide access to Shared Service Facilities (SSF) and other equipment; and other support for MSMEs through national government agencies (NGAs); business registration assistance; ensure management guidance; assistance and improvement of the working conditions of MSMEs; and facilitate market access and linkaging services for entrepreneurs.♦

DTI Sec Ramon Lopez and Villar Sipag leads Kapatid Mentor ME launching in Las Piñas. 

Following the order of President Duterte to provide progress and prosperity for MSMEs, we have a framework in DTI that we call 7Ms—ang tatlo dito mangyayari na po ngayon.”

This was the promise of DTI Secretary Ramon Lopez to the mentees and participants of the Kapatid Mentor ME launching in Las Piñas City last Thursday as he promotes DTI’s 7Ms of a Successful Entrepreneur—which outlines 7 components an entrepreneurs needs to start up, sustain, expand, and internationalize their business, as well as innovate smarter ways to enhance their productivity and profitability. “We want to teach entrepreneurs to be smarter. Masipag na, matiyaga na, matalino pa,” Sec. Lopez said.

The Trade chief highlighted the importance of these 3 basic components: Mindset Changing, Mastery and Mentoring, which will be offered for free in the Kapatid Mentor ME program through the one-on-one mentoring and coaching sessions available in over 540 Negosyo Centers nationwide. As the mentees learn the basic know-how of entrepreneurship straight from respected business experts, Lopez advised the mentees to continuously embrace their passion as they grow their business.

GO Negosyo Founder and current Presidential Adviser for Entrepreneurship Mr. Joey Concepcion also graced the event by sharing the principle behind the 14 years of Go Negosyo’s partnership with DTI, which was to forge “bayanihan” between large business players and the 99.6% of MSMEs. “Filipinos are not destined for poverty; poverty should be our greatest motivation. Our role is to inspire you that everyone CAN succeed in life,” Concepcion said.

The four other Ms: Money, Markets, Machines and Models, are now made more accessible and simplified for the MSMEs through the programs of DTI. Lopez also announced the recently rolled out P3 program, an alternative funding program that will enable MSMEs to access funds to develop their business. “May access na po tayo ngayun sa puhunan through the Pondo para sa Pagbabago at Pag-asenso or P3. Panglaban natin ito sa mga 5-6 (loansharks) na tintakbuhan natin kung walang wala tayo—babaguhin na po natin yan ngayon. Dito sa P3 mababa ang interes, maikli ang form, walang collateral, and you can get your loan within the day.” Through the collaboration of national and local microfinancing partner institutions, P3 is now on full swing operation with microenterpreneurs as priority.

Sec. Lopez also announced DTI’s plan to expand the market by proposing an administrative order that will mandate groceries and supermarkets to allot 5% shelve space for the products of MSMEs, giving more chances for MSMEs to expose and promote their products.

Machine, another part of the 7Ms, is all about ensuring quality production which the Shared Services Facility (SSF) program of DTI offers. Senator and Managing Director of Villar SIPAG Foundation, Cynthia A. Villar also shares before the crowd how the Villar SIPAG Foundation became a recipient of the SSF project that enable the community to improve their production of local products. Sen. Villar shared how the foundation introduced and innovated methodologies to produce products from water Hyacinth and coco nets from coconut husks which was once a problem of Las Piñas. As a sign of their continuous support for DTI’s programs, Villar Sipag are also holding programs to educate and empower farmers in Villar Sipag Farm School to help them to be better business owners.

“One of the main thrusts of Villar SIPAG is to develop and nurture future and aspiring entrepreneurs and leaders who can make a difference in the society, providing skills and technical education to them and enabling them by linking them up with government and private networks to boost their success,” Villar said.

DTI-NCR Regional Director Anacleto C. Blanco, Jr. formally introduced the 20 mentees from Las Piñas who will undergo the 10-weeks mentoring program. Dir. Blanco shared the iniatitives of DTI-NCR to ensure a 100% graduation rate in all of its KMME programs. “One of the commitments is to religiously attend all the sessions. Yan po ang panawagan namin sa inyo para di tayo magkaproblema sa ating schedules. We in DTI-NCR took extraordinary measures to see to it na lahat ng mga mentees will go through all the modules, dahil requirement po ito bago kayo grumaduate,” Blanco said.

“Module 1: Entrepreneurial Mind-Setting and Values” and “Module 2: Marketing” which was discussed by KMME Mentors, Best-selling author Mr. Dean Pax Lapid and Milkin Corp. CEO Ricardo Cuna, followed immediately that afternoon. The mentees also attended one-on-one mentoring with their mentors in the Negosyo Center after the discussions.

Department of Trade and Industry (DTI) Secretary Ramon Lopez on Monday (20 December) assured micro, small and medium enterprises (MSMEs) of the government’s commitment to provide better market access for MSMEs by mainstreaming their products in commercial establishments, particularly those from the agriculture sector.

Speaking at the Christmas Townhall with President Rodrigo Duterte: Negosyo para sa Kapayapaan sa Sulu at the Malacañan Palace, Sec. Lopez also urged businessmen to continue helping the government beat poverty in the country anew.

“Our call for today, to celebrate inclusive business, is to provide continuous market access for the products of MSMEs, especially in the agriculture sector,” Lopez told President Duterte and representatives of the business sector.

To usher this initiative, DTI tapped mall chains to provide commercial spaces, where MSME products from around the country can be purchased by mall-goers.

“In DTI, we commit to mainstream the products of MSMEs, we‘ve had the cooperation of SM, Ayala, Robinson’s, Rustan’s, City Mall, Star Mall  and even Puregold, and many retailers to allocate a specific place in their malls for free to mainstream and made available the products of our MSMEs,” Sec. Lopez explained.

With the “Go Lokal” stores stationed at mall-chains, agricultural products, including those from Sulu, will become a regular fixture in malls, according to him.

“It’s a model that can really provide sustainable market for our agriculture sector, especially our poor farmers,” Sec. Lopez added.

Meanwhile, the trade chief also reported that the government, through the Office of the President, will shell out an initial P1 billion financing to provide for micro and small entrepreneurs.

“The promise of the President is to provide P1 billion per region to help really the start ups,” he said. The budget will be coursed through DTI.

In line with President Rodrigo Duterte’s orders, Department of Trade and Industry (DTI), Secretary Ramon Lopez urged Marikina City to put their best foot forward as he discussed with the members of the Philippine Footwear Federation Inc. (PFFI) together with other stakeholders of the Footwear Industry the next steps to re-lift the country’s Shoe Industry.

Among DTI’s first step is its ongoing Shared Service Facilities (SSF) Project with partner PFFI, which provided the much needed machines and equipment for the common use of the Industry. The facility offers services like Shoe Last Making, Pattern Grading, Cutting Services, use of CNC machines and design and pattern making services. The facility also promotes Marikina’s perfect-fit ‘pasadya’ footwear industry or customized shoes known for its quality and durability. The current facility is already hitting its full capacity and an expansion is in development and if successful, the new facility would be the first of its kind in the Philippines.

Sec Lopez also visited the Philippine Footwear Academy, which produces job-ready workers for the footwear Industry. “Lahat tayo pwede talagang magtagumpay, kasi ang iba nagawa nila eh—I’m sure kayo kayang kayang nyo,” Sec. Mon Lopez said to the students of the Philippine Footwear Academy as he visited the academy’s state-of-the-art footwear machineries, training rooms, footwear technicians and artisans. Aside from competency building, the Academy also offers consultancy, sample making, and materials utilization/manipulation services.

Sec Lopez also went to various Marikina-based shoe manufacturing companies including Gibi Shoes Manufacturing, Bristol Shoes, and Ruperta Enterprises, urging them to continue their leadership in boosting Marikina’s shoe industry.

On his last stop, Sec Lopez personally visited Marikina’s Pride Rolando “Tatay Oly” Santos, the shoemaker who gave President Duterte a pair of shoes which the president proudly wore in his meeting with US Secretary of State John Kerry. Tatay Oly was in tears as he tells the trade chief how he has no choice but to source his resources from 5-6 lending which resulted to loan sharks visiting him 3-4 times a day. Sec Lopez guaranteed Tatay Oly assistance through President Duterte’s P3 (Pondo para sa Pagbabago at Pag-asenso) micro-financing program among other assistances. The P3 program is Pres. Duterte’s instrument for his campaign against 5-6 lending.

Filipino fashion retail brand Rusty Lopez recently opened its newest store in Jakarta on Thursday featuring comfortable sandals and casuals made from Marikina, the Philippines’ shoe capital known for producing durable and high-quality footwear, according to a recent report of the Department of Trade and Industry’s Philippine Trade and Investment Center – Jakarta.

The store in Sogo Lippo Mall Puri located in the St. Moritz Central Business District is the brand’s 9th outlet following the opening of stores in Seibu Grand Indonesia, Sogo Emporium Pluit, Sogo Central Park, Sogo Alam Sutera, Lotte Shopping Avenue, Metro Plaza Senayan, Metro Gandaria City, Metro Taman Anggrek.

Philippine Commercial Attaché to Indonesia Alma Argayoso said the sales of the newest collection during the opening were brisk. The other stores also received positive feedback.

“It is exciting to bring to the Indonesian market the Philippines’ world-famous Marikina-made shoes. This affirms our belief on the potential of fashion retail products in Indonesia, Southeast Asia’s biggest economy,” Argayoso added.

The first overseas store of Rusty Lopez opened in Jakarta on March 6, 2016 at the Seibu Department Store of Grand Indonesia Mall and featured carefully selected designs suited to the Indonesian market.

DTI noted that increased interest in Philippine-made shoes abroad helps revive the local shoe industry and is expected to open more opportunities for small enterprises to generate employment within their communities.

As part of the DTI’s Industry Promotion Group, the Philippine Trade and Investment Center (PTIC) in Jakarta will continue to support and assist Filipino homegrown brands in globalizing their products and accessing regional markets by continuously looking for potential partnerships.

Aside from Rusty Lopez, other Filipino fashion retail brands in Indonesia include Karimadon, Penshoppe, Gingersnaps and Ann Ong Jewelry.

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