The increasing awareness of consumers on the need to protect the environment has been driving the growing demand for sustainable products. Recent studies by First Insight and the Baker Retailing Center at the Wharton School of the University of Pennsylvania (2021) and The Economist Intelligence Unit (2022), commissioned by the World Wide Fund for Nature continue reading : DTI urges consumers to be environmentally aware; look for the Green Choice Philippines (GCP) Seal of Approval when buying products