Magandang araw po sa inyong lahat!
Congratulations on the unveiling of Shell and Department of Trade and Industry (DTI) Go Lokal! dito po sa Bulacan. We are very excited about this new program, ito pong partnership ng DTI and Shell is a very meaningful project. Dahil ito po ay nabibigay ng opportunity sa ating pong mga Micro, Small and Medium Enterprise (MSMEs) at OTOPreneurs, mabibigyan sila ng exposure.
This is really in with DTI’s objective of 7Ms na 360-degree na pagtulong po ng DTI sa mga MSMEs. Ito po ‘yung isa sa 7Ms, ‘yung Market, again reminding ‘yung ibang part ng 7Ms like Mindset, Mastery, Mentoring, Money, Machine, mga Models of negosyo, tapos kapag may produkto na, kailangan itong ilabas sa Market.
Kaya po importante itong marketing and therefore ayan ang magbibigay ng market platform para ating mga OTOPreneurs. Madagdagan po sila ng paraan para maibenta ang kanilang produkto, mabigyan ng exposure.
Katulad po ng mga panibagong innovations natin, helping OTOPreneurs maging digital pero importante pa rin itong may physical stores. Napakaganda ng concept ng nasa lugar sila na talagang dinadaanan ng mga kababayan natin, sa Shell Select, sa gas station.
So, again congratulations for the launching of Shell Bulacan, isa pong proof of concept na sana sa tinggin ko magtatagumpay talaga ito at nagpapakita ng malakas na private and public partnership. Tulong-tulong tayo lahat para sa ating mga kapatid na MSMEs.
Hopefully this will lead to the opening of more OTOP products, MSMEs products, Go Lokal! products sa iba pang mga Shell Select outlets. Of course, we will appreciate din kung co-branding tayo, dito po sa ating Buy Lokal, Go Lokal! campaign and we would welcome Shell to co-brand with us in their sites.
Itong partnership na ito shows the spirit of Filipino Bayanihan in times of crisis. Again, we are fortunate mayroon tayong ganitong partnership that will really be a big help for our MSMEs na talagang tinamaan ngayong pandemya. The importance of collaboration, this is really what we need in times of crisis.
So, we just hope to move this partnership forward, itong mga out of the box ways to help MSMEs and this is really one way to Build, Back, Better for our post-pandemic future.
Salamat pong muli sa ating mga ka-partners sa Shell Philippines, I’m sure ito ay magiging successful venture natin.
Kaya mabuhay po tayong lahat, stay safe at mabuhay ang ating mga MSMEs at OTOPreneurs.
Congratulations! ♦
Date of Release: 25 May 2021