News - 191219_NWS_EMBOutbizUSMexico
PTIC-Mexico Commercial Counselor Vichael Angelo Roaring (6th from left), together with the Philippine delegation during the Expo Antad and Alimentaria 2019 held at Guadalajara, Mexico. Leading the delegation was the DTI – Export Marketing Bureau (EMB) headed by the Market and Innovation Division Chief Rafaelita Castro (5th from right).

In an effort to increase trade with Latin America and the United States of America (USA), the Department of Trade and Industry – Export Marketing Bureau (DTI-EMB) and the Philippine Trade and Investment Centers (PTICs) in Mexico and Los Angeles will conduct an outbound business-matching mission (OBMM) for fast-moving consumer goods (FMCG) in 2020. The OBMM will include participation in Expo ANTAD & Alimentaria in Guadalajara City in Mexico and business matching activities in Mexico City and Los Angeles, California.

Expo ANTAD and Alimentaria is Latin America’s largest food and supermarket show. It is an international event aimed at the entire food industry from distribution (importers, distributors, retailers, supermarket stores, department stores, and specialty stores) to the food service sector (restaurants, hotel chains, industrial canteens, and cruise ship suppliers). It also includes FMCG like personal care products, housewares, and wearables.

The three-day event will offer a great opportunity for exhibitors to experience the potentials of the Latin American market. During last year’s participation, exhibitors were able to meet buyers not only from Mexico but also from other Latin American countries like Chile, Ecuador, Peru, and Panama and from California and Florida in the USA.

This will be the second engagement of EMB in Mexico following an OBMM and participation in the same expo this year, which was participated by Chat Noir Co. Inc. (Don Papa Rum), Republic Biscuit Corporation, Monde MY San, Nattural Quality Corporation, See’s International, Business People, Nutribiz International Inc., McCormick, Potato Corner, and the Filipino Food Movement.

In 2018, Mexico was the Philippine’s 26th major trading partner (out of 222), 15th export market (out of 213), and 41st import supplier (out of 198). Total bilateral trade was valued at US$756.81 million.

The OBMM to Mexico and Los Angeles will be from 28 March to 0 April 2020. Interested participants may email Ms. Gina Yap ( and Mr. Benedict Santos ( of the DTI-EMB or call +63 8 465.3300 local 230 and 218.♦

Date of Release: 20 December 2019