As part of its efforts in implementing Executive Order No. 39, the Department of Trade and Industry (DTI) implemented the Rice on Wheels for Retailers program in collaboration with Bulacan rice millers and traders on Friday, 8 September 2023.

The Rice on Wheels for Retailers program aims to ensure the availability of regular and well-milled rice that are within the price ceiling set by E.O. No. 39. This program specifically targets retailers in public markets to enable them to source cheaper rice.

The kick-off last Friday was held simultaneously in four areas such as Quezon City, Parañaque City, Manila City, and Makati City, which was followed by another caravan on 9 September 2023 in Bicutan, Paranaque City and Alabang, Muntinlupa City.

Further, on Monday, another caravan was held in six areas such as Pasig City, Caloocan City, Quezon City, Muntinlupa City, Paranaque City, and Marikina City. Since its kick-off, the Rice on Wheels for Retailers program was able to sell a total of 1,371 sacks of well-milled rice. The rice millers and traders who are collaborating with DTI initially committed to providing 30,000 sacks of rice. With this, the program is set to continue in the coming weeks for other areas. ♦

Date of release: 12 September 2023