MAKATI – The Department of Trade and Industry (DTI) is pushing innovative packaging and branding for Micro, Small, and Medium Enterprise (MSME) products as the agency launched its newest initiative: “Pack! Pinas, an MSME Packaging Roadshow.”
“MSMEs rely heavily on the packaging as a means—and sometimes the only way—to advertise their products. Innovativepackaging can spell the difference between a product that sells and one that’s left on the shelf,” said DTI Secretary Ramon M. Lopez.
Pack! Pinas is a free event where MSMEs can learn the latest market trends and emerging opportunities in product enhancement, as well as packaging solutions. Likewise, visitors meet government agencies and companies that can assist in designing, branding, and marketing their products.
The roadshow aims to reach MSMEs in the regions and will consist of three events situated in Luzon, Visayas, and Mindanao.
- Visayas: 3 – 4 May 2018 at Summit Hotel Tacloban;
- Mindanao: 16 – 17 May 2018 at Limketkai Luxe Hotel, Cagayan de Oro
- Luzon: 29 – 30 May 2018 at San Lazaro Leisure Park in Carmona, Cavite
“We always encourage our MSMEs to innovate. And through this kind of event, we link them to industry experts inpackaging and help them get their products to be more attractive to consumers, not just locally but also abroad,” Sec. Lopez added.
Aside from DTI, private sector partners will also share their expertise in Pack! Pinas. MGM Food and Commodities Corporation, San Miguel Yamamura Packaging Corporation (SMYPC), Fedrigoni Asia Ltd, and Norde Philippines will hold seminars in the Visayas and Mindanao legs.
Norde is also partnering with Laguna Food Processors Association to provide affordable high quality digital printing services. Meanwhile, SMYPC is exploring the idea of investing in generic mold canisters for MSMEs, and setting up a common use digital printing facility
Pack! Pinas is co-organized and supported by the MSME Development Council, the Design Center of the Philippines (DCP), the Center for International Trade Expositions and Missions (CITEM), the Philippine Trade Training Center (PTTC), the Department of Science and Technology-Industrial Technology Development Institute (DOST-ITDI), the Food and Drug Administration (FDA), and the Packaging Institute of the Philippines (PIP).♦
Date of release: 23 April 2018