Manila – “So for six days, I was just amazed that all I thought I knew, but then this came in, WOW!”, said Mr. Benjamin Pineda, one of the participants from San Pablo Manufacturing Corporation who attended the training program held at the Philippine Trade Training Center of the Department of Trade and Industry (DTI).

Philippine SMEs recently concluded the First Export Managers Advanced Training (EMAT) Program, facilitated by Germany’s Hinrich Foundation and Leipzig University.

The two-weekend short course, where the 1st session was conducted on February 16-18, 2018, delivered full lectures and workshops on making of Consumer (B2C) and Business Consumer (B2B) Personas; Customer Profiling; Value Proposition Designing; Business Model Development; Commercial and Political Risks Identification; and Brand Development.

Sessions were facilitated by Leipzig University Director Prof. Dr. Utz Dornberger of International Small Enterprise Promotion and Training (SEPT) Program, and SEPT Business Services of Leipzig University Coordinator, Prof. Gunnar Kaßberg and culminated in a one-on-one coaching on March 12-13, 2018 at the PTTC in Pasay City.

Another participant Roselle Florendo, General Manager of Madrak Global Export, Inc. added “It’s an eye-opener to the other exporters that have failed in other aspects, something that we can now be guided by, for all the lessons that was shared in this course, this will be our stepping stone to a better export business.”

35 exporting SMEs represented by their exports managers presented their international marketing strategies, distribution channels, and key resources as they further internationalize their businesses.

This is in partnership with DTI’s PTTC and Export Marketing Bureau (EMB), and the German-Philippine Chamber of Commerce and Industry (GPCCI/ AHK Philippinen).♦

Prof. Gunnar getting a taste of Dory’s Distillery Lambanog during the brand development workshop.


In action: Exporter participants in their Distribution and Payment Risk Identification workshop.


EMAT participants receive Certificate of Completion from Leizpig University, Certificate of Attendance validated by GPCCI/ AHK Philippinen, and Certificates of Achievement from the ITC SME Trade Academy in Geneva. In photo with the participants are program facilitators & staff from Hinrich Foundation and the PTTC.

Date of release: 16 March 2018