FoodPhilippines at WFFS, SF, USA
In photo: Consul General Henry S. Bensurto, Jr. with the Philippine food delegation at the 2018 Winter Fancy Food Show, Moscone Center, San Francisco.

FoodPhilippines, the country’s signature brand for food items under the Department of Trade and Industry’s Center for International Trade Exhibitions and Missions (DTI-CITEM), surprised buyers and attendees of the recently concluded Winter Fancy Food Show (WFFS) held in San Francisco, USA from 21 to 23 January 2018.

Organized by the Center for International Trade Expositions and Missions (CITEM) in partnership with the Philippine Trade and Investment Center (PTIC) in San Francisco, FoodPHILIPPINES’ showcased variety of specialty food product offerings by seventeen (17) of the best and biggest Philippine food exporters.

According to Specialty Food Association’s Trendspotter panel, FILIPINO CUISINE is among the top food trends anticipated at the 43rd WFFS. Other top trends are Plant-based foods, Upcycled products, Goth food, Alt-Sweet, Product labeling 2.0, Root to stem, Cannabis cuisine, a (deeper) feast from the Middle East, and the rise of traditional bread.

The country’s participation at the said food show is among DTI’s major efforts for 2018 in advancing the promotion of Philippine specialty food products in overseas trade shows. The participation attracted support from many Philippine exporters including Arko Foods, Bethany Sales, Inc. (Tamcor Mexim USA), Century Pacific Food, Inc., Hacienda Macalauan, Inc., Islamic Da’wah Council of the Philippines, JNRM Corporation, Magical Blend Marketing International, Magic Melt Foods, Inc., Mama Sita’s (Marigold Manufacturing Corporation), Monde M.Y. San Corporation, Pasciolco Agri Ventures, Profood International Corporation, Sagrex Food Incorporation, San Miguel Pure Foods, Inc., Seabest Food Beverage Corporation, Subic Superfood, Inc., and Super Q.

Philippine Consul General Henry S. Bensurto, Jr., welcomed the delegation in their respective booths in the pavilion during the show opening on 21 January following a discussion with his economic diplomacy team about expanding trade opportunities between the West Coast and the Philippines on 22 January. He also hosted the delegates and their prospective business partners in a welcome reception providing an opportunity for Philippine companies to deepen their discussions with importers and buyers.

WFFS is the US West Coast’s largest specialty and food beverage event, with an estimated 20,000 visitors annually, 1,500 exhibitors and showcases more than 80,000 different specialty food products and beverages from the US and across the globe.

During its 2017 participation in WFF, the delegation secured a total of US$ 48.73 million negotiated sales in 463 inquiries from trade buyers, exceeding targets and recording its highest sales in its four years of participation in the WFFS.

The US is one of the largest foreign investors in the Philippines and the country’s third-largest trading partner. The Philippines has been among the largest beneficiaries of the US’ Generalized System of Preferences (GSP) scheme for developing countries, which provides preferential duty-free access to the U.S. market.♦